Digital Insider

Guilherme Lebelson, Global VP of Direct-to-Consumer and Co-Founder at Ze Delivery, talks about the first steps of AB InBev towards ecommerce, the ZX Ventures innovative model, the current boom of DTC, and the recipe behind the success of Ze Delivery.

Digital Insider is brought to you by VTEX. Read more about the digitalization of retail on the VTEX blog. For any questions, requests and invites, please contact us at [email protected].

Further reading:

• Defining  the direct-to-consumer value proposition
• Why going direct-to-consumer is table stakes and how to develop your direct-to-consumer strategy
• VTEX's agility to power AB InBev's global digital marketplace and POS

Welcome to Digital Insider! 

We are pleased to introduce you to a new podcast series about the digitalization of retail. In this space, we will invite business leaders, academics and thinkers to discuss how businesses are transforming. Together, we’ll learn so much from our guests, getting their perspectives, practical advice, thought process, and lessons learned.

Coming up: 

Diana Cardona (Latin America Ecommerce Manager at Payless), Thales Teixeira (co-founder of Decoupling and former Harvard professor), Guilherme Lebelson (VP of Direct-to-consumer at ZX Ventures), Cristian Serrano (General Manager of the Americas Region at Tekmovil), Dan Goldman (Head of Strategy at Gap Inc.), and many, many others...

Digital Insider is brought to you  by VTEX. Read more about the digitalisation of retail on the VTEX blog. For any questions, requests and invites, please contact us at [email protected].