DIGITAL MARKETING

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product, or service onto prospects in the hope of lead generation or customers.

Inbound marketing focuses on creating quality content that pulls people into your business and brand. They are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they really need your service or product. So, the goal is to have content that speaks to all of these scenarios and stages of the buying process in order to capture these interested prospects where they naturally are online.

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Many brands work with social media influencers for marketing their new product.

Through these influencers, companies can communicate information about their product, service, or campaign to the target people. Social media influencers promote the products of companies in a way and describe the features of the product, it is called Influencer Marketing.

Social Media Influencer puts its content on any social media platform such as Facebook, Instagram, Twitter, YouTube, etc. Due to this, a large number of people join them and follow them.

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Mobile marketing is a set of activities that enable organizations to communicate with or engage with their audience reciprocally and contextually through a mobile device or network.

Mobile marketing is commonly known as wireless marketing. Although wireless is not necessarily mobile. For example, a consumer communicating with a website through a desktop computer at their home, for which the signal is being transmitted through a wireless local area network (WLAN) or a satellite, would be considered wireless but No mobile communication.

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E-mail marketing is a process through which information about our products, services is passed on to people through email. Email marketing. is a form of digital marketing. Let us understand this through an example.

Suppose you are a mobile company and you have the email address of many customers. You have to give any new offers, new updates about mobile to your customers. Or some new feature has been added to your mobile. So you send a lot of emails to many customers at once, this is called email marketing. 

So that you do not face any more trouble, in a single click, all the customer gets to know about your updates and you also get traffic from email. Similarly, an online shopping company also does its marketing. Flipkart, snapdeal, amazon, eBay, etc…

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Affiliate marketing is a method of marketing in which a person promotes or recommends products from another company or organization, through one of his sources, such as a blog or website. In return, that company or organization gives some commission to that person. 

There is a different commission according to different products. This commission can be a percentage of the sale or a certain amount. These products can be anything from a web hosting to clothing or electronics.

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Digital Marketing is an Integrated Marketing Services that is used to attract & convert customers on the Internet. Just like its name is “digital marketing”, its work is the same. This, by using many digital technologies and strategies, you can promote your business through the Internet.

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