Fresh Ideas for Creative Marketing

If you're looking to boost your social media engagement, the biggest player right now is Instagram. If you follow any of Bublé's social media accounts, especially Instagram, you definitely know his signature style. If you’ve been living under a rock, and haven’t seen any of them, I’d take a few minutes today to look at Bublé's Instagram account, @MichaelBuble. There you’ll see hilarious photos of the past tour and hundreds of the dressing room concerts that Michael and his band perform before each of his shows around the world. Today we are speaking with Tory Class, who is a great friend of mine, and she has managed Bublé's social networks while touring for the last 5 years. Thanks to Tory’s unique social media strategy, Bublé has been called “The only celebrity worth following” by Inspire52 Online, and even won the “Best fan engagement” award at the CBC Music Awards. Today, Tory will be sharing with us how she developed this truly “rock star” strategy (see videos below), and how you can up your Instagram game. Listen to the free audio above, then hop on over to our blog to let us know in the comments the biggest insight you learned today. http://studio41creative.com/blog

Branding has almost become a buzzword nowadays because we are seeing it everywhere. We know branding is important- probably the most important- aspect of our marketing, but it can also be the most daunting. How many of us have branded our business, and rebranded, and then rebranded again, still not happy or satisfied with the way we are portraying ourselves and our company? Branding is what shows our clients who we are, what we offer, and the quality of work they can expect from us. So why is it so hard to nail down our branding strategy? In today's podcast, we are speaking with Jessica Ringor, who will be sharing with us what it means to have a signature style, how we can create a consistent brand across all aspects of our business. Jessica founded the wedding cinematography company, LoveSpun Films (http://lovespunfilms.com), and her signature style is so well known in her industry that LoveSpun has actually become an adjective for wedding professionals around the world. In fact, her branding style has even catapulted her industry fame, speaking at conferences around the world. Her unique & beautiful films have been featured in Elle UK Magazine, Style Me Pretty, Martha Stewart Weddings, Today’s Bride Magazine, and many more. Learn more & see our favorite LoveSpun films at: http://studio41creative.com/2015/08/18/listen-5-ways-to-perfect-your-signature-style-with-jessica-ringor-branding

Our first season is a 4-part female entrepreneur series. This episode is Natalie's interview with Nora Poggi, a French journalist, documentarian and TEDx Women speaker. Nora’s documentary, She Started It, focuses on women tech founders in the US and Europe and aims to highlight successful role models for young women and to encourage more girls towards entrepreneurship in the technology industry. Nora & She Started It have been featured in Fast Company, Glamour Magazine, The Huffington Post, CNN Money, and Forbes. In this podcast, Nora will be sharing with us the things she’s learned from her own experience, as well as the women she’s shadowed during her time filming "She Started It." Answering the question we all ask ourselves, “How can I have confidence in running our own business?” We’ll also be talking about how we can be role models in our industries. We’ll be discussing unique challenges women face in business today, and some simple strategies you can implement to keep yourself motivated every day.

Our first season is a 4-part female entrepreneur series. First up is Natalie's interview with Carrie Friedberg of SF Money Coach. We'll be chatting about making that BIG leap of quitting your job to pursue your ‪#‎careergoals‬ and the 7 truths about raising your prices.