Full Funnel Marketing podcast

In this episode, Stapho Thienpont, founder of The Marketing Familiy (TMF) stops by.

Key takeaways:

-The advantages of building your personal brand

-Stapho's definition of a thought leader

-Becoming a thought leader as a generalist

-Metrics for your content marketing strategy

-Personal branding as an employee

-Stapho's three daily tools

-Inspiration sources to create content

-The essence of educating your employees

-Why some people are not building a personal brand

In this episode, Andrei Zinkevich, founder of Ad.Wize and Getleado stops by.

Getleado is a full-funnel marketing agency and Ad.Wize is his consultancy company. 

The main take-aways: 

1) 3% of your market is ready to buy. How should you approach the other 97%?

2) How you can align marketing the marketing and sales teams in your company.

3) How the sales pipeline velocity can help you hit your revenue numbers. 

4) How much you should spend on a sales meeting

5) What you should do if you’re joining a new company as a marketer.

In this episode, Juraj Zamborský, head of sales at Kontentino stops by.

Kontentino is the most human friendly platform that helps agencies and their clients to seamlessly create, collaborate, approve and schedule social media content.

The main take-aways: 

1) Sending paying customers a personal video after signing up and asking them for a review impacts your retention.

2) How building a solution to your own problem can be a USP of your company.

3) How an invite to a Facebook group can serve as an added value when doing follow-ups.

4) How you can start with outbound marketing and make the transition to content creation. 

5) The 4-step-process to structure your demo call

6) The structure to close any lead