Growth Masterminds: mobile growth podcast

So you want to grow to $50,000 or $80,000 a day in ad monetization revenue? In this episode of Growth Masterminds, host John Koetsier chats with admon and UA expert Felix Braberg about everything ad monetization.

On the menu:

- Google Ad Manager

- AdMob

- Amazon Publisher Services massive growth

- Losing 8-18% on ad arbitrage

- Using Moloco to gain an 8-11% ad ARPDAU

- Getting value from 100% of your users, not just 1%

- Duolingo's massive ad monetization success

- The move away from subscription revenue

- How to get big in ad monetization

- Keys to organic growth

... and much much more! This episode is part of our "How do you acquire your first million users" series, so there's lots in here for those who are early in the app growth journeys.

As always, check the Singular blog for more:

https://www.singular.net/blog/

Subscribe to the audio version of this on any podcast platform:

https://www.singular.net/growth-masterminds-podcast/

And chat with us about how Singular can help you!

https://www.singular.net/lp/demo/

Kids apps can be tough. But there's also a ton of opportunity.

Whether you're in an official Kids Space on Google Play or Made for Kids section on the App Store, or just an app that is designed to appeal to kids, there are special rules and guidelines from governments and platform owners.

Knowing these and following them unlocks a world of opportunity, however.

We recently hosted some experts, including:

- Celeste Rollason, Senior Child Privacy Expert @ Privo

- Stefano Accossato, Head of UA & Ad Monetization @ TutoTOONS

- Mike Gadd, EMEA Customer Success Director @ Singular

... to find out:

- what is a kids app?

- what do GDPR and COPPA say?

- what other legislation is out there?

- how do different geos deal with kids apps?

- marketing to both kids and parents

- level of competition in kids apps

- compliance as an enabler

- what the rules are

- tools and tech to make kids apps marketing work safely

- monetization for kids apps

- subscriptions for kids apps

- in-app purchases for kids apps

- building trust with parents

- and much more ...

There's a lot new in the world of SKAdNetwork, even if we're not talking about SKAN 4 or SKAN 5.

In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Omri Barak about everything that's new, including:

- the SKAN 4 conversion value reset bug

- the state of SKAN

- model migration: how to change SKAN models easily & quickly

- upgrading to SKAN 4

- SKAN cohorts

- modeled revenue

- the Google conversion API

... and much more, including what we can expect from Singular in the coming quarter.

How do you scale a game from zero to hero? And how does your growth job change as the game gets bigger?

In this Growth Masterminds we chat with Itay Milstein, VP of growth at Braingames. He's formerly from Wivo and was head of growth at Huuuge Games. Braingames makes Word Farm Adventure, a fast-growing game that is a mashup of word puzzles and a world-building farm sim.

We chat about:

- scaling growth

- when to scale

- the hardest part of the cold start

- how growth is different now than 2 years ago

- how performance marketing changes over time

- organic growth

How do you get your first million users?

I'm starting a new series in Growth Masterminds, and it's about getting your first million users for a new app. There are huge challenges for big apps and big brands to grow, but they’re different: they have resources, a brand, and maybe some existing users/players/customers.

Starting from zero is a different challenge.

I think there’s a lot to learn for both types of app marketers from both sets of challenges, but this series will focus on early-stage growth.

To start, we're chatting with Hannah Parvaz, who is literally an “app marketer of the year” and also a “biz strategy consultant of the year.”

She’s worked in tons of growth roles and now runs her own growth agency, Aperture, helping apps grow and mobile businesses work.

The golden age of mobile is over ... at least the golden age of gigatons of free data for marketers and adtech companies. Thanks to IDFA and GAID app marketers had near-free access to huge amounts of behavior data. That was great for acquisition, but also engagement & retention of users/customers/people. That era is almost over. What’s going to win now? In this Growth Masterminds I chat with Thomas Butta, CMO of Airship. Airship just completed a survey of 11,000 consumers, and Butta shares what they learned. We also chat about the one-to-one relationship apps still offer brands AFTER they've managed to get customers into their apps and signed up or subscribed.

MMM is hard.

Whether you like media mix modeling or marketing mix modeling, getting all your data is hard, onboarding to an MMM tool is hard, comparing to market trends is hard, sanity checking is hard.

But there is an easy button for MMM.

And it's called Singular.

In this Growth Masterminds, host John Koetsier chats with Singular CTO Eran Friedman about Singular's new MMM product, with:

- total spend coverage

- fully automated onboarding

- market trends baked in automatically

- direct comparisons with direct attribution results for sanity checking

MMM isn't attribution, per se. Nor is it a replacement for SKAN, for Privacy Sandbox on Android, or GAID. But it does offer huge utility in incrementality checking and measuring results in hard-to-measure channels and media.

How much fraud do you have in your mobile game or retail app? According to some, it amounts to billions of dollars globally every single year.

That ranges from "friendly fraud" to "family fraud" to "true fraud," according to Suresh Dakshina, co-founder and strategist at Chargeback Gurus. In this Growth Masterminds with host John Koetsier we chat about in-game fraud as well as e-commerce fraud.

We chat about how this fraud happens, what app publishers, developers, and marketers can do about it, and what the process of dealing with it looks like.

Ever feel like your user acquisition campaigns are doing the same thing over and over? Ever feel like every UA manager is running campaigns in exactly the same place as everyone else?

In this Growth Masterminds with Fluent co-founder Matt Conlin, we chat about fishing in new ponds: different places to find new users. We chat about CTV, TV, editorial content, rewarded discovery, influencers, surround sound marketing, and -- believe it or not -- ads in e-commerce environments.

Content matters, but so does context. And there's so much more to mobile user acquisition than in-app ads.

Shocker: since we chat about different user acquisition strategies, we also chat about different marketing measurement strategies.

What has App Tracking Transparency done? And what will Privacy Sandbox on Android do? In a lot of ways they shift power from the buy side to the sell side in mobile adtech ... and they privilege larger companies with massive amounts of first-party data.

In this Growth Masterminds we chat with InMobi chief business officer Kunal Nagpal about the privacy revolution and how everything from targeting to optimization to measurement is changing. We also discuss how those changes are impacted every link in the adtech ecosystem.

Tune in as I ask Nagpal:

- How do ad networks have to change?

- What’s the model that works for the next decade?

- Is targeting toast?

- What about optimization signals?

- What about Apple, an ad network based on first-party data?

- Are owned audiences the future?

- What does this mean for third parties? App monetization?

- What changes can we expect to see in the future from InMobi?