Hank's Business and Marketing Tips

I am joined by the communications expert, Trisha Lewis. If you want to be listened to more and have people engage more with you, you need to listen to this episode. We hop right in and talk about what people struggle with when they communicate.  One challenge is having your voice heard in meetings by overthinking how you will be judged. To rectify this, make sure to know how to listen well and speak with clarity. You need to find a balance of both. I mention some of my experiences in the past.  Then we spoke about communicating at networking events. Relax and use humor to start discussions. It will help you break the ice. If people do not respond to your efforts, move on. It was not worth your time then.  To  get better at communicating, use role play. I love to facilitate role play sessions! Learn how to speak with knowledge and authority by practicing.  Trisha offers up a couple of strategies that she uses, including TOTO: Try Observe, Try Observe, vulnerability weaving, conscious tweaking. You can also work with coaches, mentors, and accountability partners to help you communicate better. Also, keep Trisha in mind ;)  I love the idea that Trisha uses an alter ego, Investigator Lewis. I encourage you to find your alter ego! The Make It Real Podcast: https://www.trishalewis.com/make-it-real-podcast/ Website: https://www.trishalewis.com LinkedIn: https://www.linkedin.com/in/trishalewistalk/ https://youtu.be/Tc9uzzlGI3E

In this episode, I am joined by Adam Mendler, CEO of The Veloz Group Adam is a serial entrepreneur, writer, and speaker with a national platform on business leadership.  Adam is on a mission to create better, more resonant leaders by distilling lessons learned from building three successful businesses in three different industries and from interviewing hundreds of America’s top leaders.  We talk about leadership in today’s environment.  Times are tough right now. We have reasons to be upset, frustrated, and sad, but we have to remember to stay positive and control what we can. Your mindset and how you spend your time can be controlled. When something bad happens, it is ok to reflect on that, but do it for a short period of time and then move on. Make sure to adapt to your challenges rather than complain about them.  Here are a fe things that Adam has done to get through this pandemic: Stopped watching cable news. It has not been great for his mental health.Set personal and professional goals We also discussed what Adam has learned from numerous top leaders in the country. Adam has had many leaders on his podcast, 30 Minute Mentor Podcast, where he has learned a lot.  He has learned that leadership is universal. It is your job to inspire and motivate others using persuasion. Life long learning is also key to being an effective leader.  Learn from your failures, but you need to try new things. Remember that failure is not permanent.  Lastly, Adam tells us the importance of building your personal brand and what it can do for you. Writing blog posts and being a speaker will help more people learn about who you are and “expands your brand”.  But remember that you are also your brand.  Website: https://www.adammendler.comAdam meddler Podcast: https://www.adammendler.com/podcast and https://www.thirtyminutementors.com Instagram: http://instagram.com/adammendler LinkedIn: http://www.linkedin.com/in/adammendler Twitter: https://twitter.com/adammendler Facebook: https://www.facebook.com/amendler https://youtu.be/TiExwmetDLA

I am back to providing a tip for this week. I was recently tagged in a post on Facebook where a person was asked what email service provider to switch to since they had an issue with emails going to spam. Let's talk about that. https://youtu.be/u3xoIlKKv3Y

Nina Froriep from Clock Wise Productions joins me to talk about great video content.  Nina is a visual storyteller, video democratizer and has 30+ years experience as filmmaker and producer. Today, she enables mission-driven entrepreneurs to grow their company with consistent and easy-to-implement video content through one-on-one coaching and peer-learning.  Nina focuses on mission driven entrepreneurs in the services field. She helps them grow with consistent video content. She helps make it easy.  Getting started is easy, use the technology you already have and when it comes to editing, there are free and paid programs and apps to help you crate professional looking videos. We discuss some of them.  To be consistent, you need to have workflows that help you deal with your “video demons”.  Nina, developed a challenge system that helps her clients get into the habit of developing consistent content.  We also discussed posting to LinkedIn vs Youtube natively and video metrics. LinkedIn:  Website: http://wwwclockwiseproductions.com Make sure to inquire about the content challenge! https://youtu.be/fc9FELYCXbE  

Michael Hession with Private Banking Strategies and an authorized practitioner of IBC (Infinite Banking Concepts) Let’s talk about money. Some people are losing money, while others are making money.  Make your money work for you. Start to think about and handle your money like a bank would.  Michael talks about investing money in fully underwritten life insurance mutual funds. It is a safe investment and there is guaranteed growth. Stocks and 401k investment can be risky, but can also be lucrative in certain times. One thing with IBC is that you can always have access to your money, where with stocks and 401k, it is more complex and usually involves fees.  Email: [email protected] Website: privatebankingstrategies.com https://youtu.be/8LLaWUlgZyw

Liz Bull from LizBull.com joins me to talk about managing stress and losing that dreaded COVID Weight. Liz offered up some great information and techniques that I even found to be helpful! Make sure that you eat less food/drinks that have sugar. Nothing soothes better than sugar, but you need to stay away! Recognize that stress is there, because it affects everything. We were taught to just deal with it, but it needs to be dealt with. We are all dealing with losses. Rub your arms soothingly to de-stress yourself.  We can also “make a panini our of our head”, as Lis would say. This was a great technique to calm yourself and focus.  Another technique is “tapping”, where we tapped close to our heart and breathed until we felt better.  We also discussed getting better sleep with you are a deep creative thinker, like myself. I tend to think about everything that I need to do and I end up dreaming about it. Liz told me to write down what is on my mind to help create a brain dump. This will help clean your mind. Magnesium can also help you get a good nights sleep. Liz recommended a couple of products.  I loved that Liz had a great planner page that reminded me of the one I created for myself. Write down your important tasks! Here is a link to my daily planner: https://hankhoffmeier.com/downloads/daily-planner. Website: https://www.lizbull.com Make sure to grab Liz’s e-book: 10 Biggest Fattest Weight Loss Lies Ever! https://www.lizbull.com/10-biggest-weight-loss-lies-e-book/ Make sure to book a breakthrough call with Liz! https://youtu.be/cLCkJXBTxow

I am joined by Josh Cary, VP Marketing at Joyous Green and previously with All Things Barbecue.  We spoke about video marketing, with a focus on YouTube. How to put together an affordable video setup, what you need to focus on to rank with the YouTube algorithm , and how to build and deploy a community to help you sell. Start with having videos about your products and services, then start working on other content. That is how they find you. Youtube has a great community where you can develop influential and inspirational content. You need to take advantage of the community aspect of marketing. Reddit also has a great community that you can take advantage of.  It is important to engage with your audience and reply to comments, but you can also let your community assist with that.  When creating content, play into your audience’s bias, ideas, and fears. Find where people are already gathering around an idea. It could be quality or support.  When you want to be found on Youtube, the keyword you want to be found for needs to be in the title and your description is solid.  Click through rate and thumbnail are important in helping you rank on Youtube. Once you get the clickthrough, you need to develop quality and engaging content. Links: Twitter: http://www.twitter.com/thejoshcary Instagram: https://www.instagram.com/thejoshcary/?hl=en All Things BBQ: https://www.atbbq.com Daniel Shiffer: https://www.youtube.com/channel/UCwjZLzqHYImv4oCJQcZ8Hig https://youtu.be/o9TVvR6sHfw Audio:

Dr. Waldman is a recently semi-retired licensed clinical, forensic psychologist in Phoenix, Arizona. We discuss ways to run your business, especially if you are not a retailer ore commerce based business.  It is important to know your customers and if you to not know about the process of running a business or handling marketing, you should learn a little about it or hire someone that does.  Make sure to be the expert in your niche. Know how to talk about it and obtain interest early on in any conversation. Create a powerful statement that presents you as the expert to work with.  Dr. Waldman tells us about a strategy he used where he would get in front of groups that can help him grow his business. Learn how he does this and how you can take advantage! Website: http://www.toppheonixpsycologists.com https://youtu.be/HBBo42I1uX0

I am joined by Michael Knulst  from the Digital Growth Group. Michael is known as a growth oriented leader who is specializes in delivering lasting performance at the sharp end; Where your business meets its customers. Michael has: Built 3 multimillion dollar companies in less than 3 years’ time each;Generated more than 75 million dollars in salesSpoken internationally on many stages We discuss how to grow your business and keep it in business. Take a step back and take a look at your business foundation. Your business starts with you. It will mirror you in many ways.  Make sure that you work with a coach. You need to pick the right coach for you so that the relationship is fruitful. Look at the value that your business offers, tangible and intangible.  Remember that business is all about you. Cause and effect. You will reap what you sow. Be a good leader and set a good example.  [email protected] Website: https://www.thedigitalgrowthgroup.com https://youtu.be/tMKe8MCwzC0

Even though tax season is gone, you still need to think about planning all year round. Wendy Casserra, owner of Taxpectations joins me to give some advice and we also talk about tax myths.  Don’t wait until April to start planning or doing your taxes. Make every Monday “Money Monday”.Know what deductions you can take so that you do not leave money on the table. Create a dedicated email address to send your receipts to for better organization. Know about what deductions to take on your taxes.Make sure that you have your business correctly (LLC or S-Corp) Check out Wendy’s Money and More show: https://www.youtube.com/channel/UCkHsqecip7TtjE1j06dVopw Website: https://taxpectations.com https://youtu.be/g7UAvDUrXOI