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How Convenient
by KouponA podcast about the essential role convenience stores play in the busy lives of consumers. Our hope is to equip innovative c-store leaders as they seek to anticipate evolving consumer needs and earn lasting shopper loyalty. Each week we will briefly share an update on c-store sales trends and what we are learning from billions of in-store purchase transactions!
Episodes
27. Embracing Innovation in Age-Restricted
20m · PublishedDelivering age-restricted insights at your convenience, Greg Crow returns to How Convenient with category expert Ryan Griffin. From product innovations to Koupon’s unique solutions for emerging age-restricted brands, this episode will have you buzzin’!
Hosted by:
Greg Crow, EVP Product at Koupon
Get in touch:
Greg Crow: https://www.linkedin.com/in/crowgreg/
Koupon: https://go.koupon.com/get-in-touch
26. Label Insight Proves Health is Wealth in Convenience Retail
22m · PublishedOn this week’s episode, Jason Lipsitz of Label Insight joins Koupon’s Allison Berti to explore the emerging better-for-you trend in c-store and its influence on purchase behavior. Learn from the industry’s most trusted health and wellness product data source how CPG brands and convenience retailers can create effective activations in this category.
Hosted by:
Greg Crow, EVP Product at Koupon
Get in touch:
Koupon: https://go.koupon.com/get-in-touch
25. Cannadips Makes the Case for CBD
26m · PublishedAs convenience retail takes the CBD craze to an all-time high, CEO of Bodlt Runners Corporation-Cannadips CBD Pete Diatelevi joins Gregg Augustine to share actionable category insights for brands and retailers. From profiling the broad spectrum of CBD consumers to dissecting the state and federal regulatory environments, this week’s episode breaks down all the buzz on this emerging age-restricted category.
Hosted by:
Greg Crow, EVP Product at Koupon
Get in touch:
Greg Crow: https://www.linkedin.com/in/crowgreg/
Koupon: https://go.koupon.com/get-in-touch
24. Leveraging Loyalty: How brands and retailers are using digital channels to grow consumer activation and engagement
19m · PublishedLoyalty programs have become a major focus amongst convenience retailers and CPG manufacturers as tools for communication and drivers for engagement. In this week’s episode, Greg Crow and James Meara break down the benefits of offering loyalty programs, as well as how to use these opportunities to make a compelling consumer experience.
Hosted by:
Greg Crow, EVP Product at Koupon
Get in touch:
Greg Crow: https://www.linkedin.com/in/crowgreg/
Koupon: https://go.koupon.com/get-in-touch
23. Hometown Heroes: A Closer Look at Convenience and Community with Thorntons
24m · PublishedCommunity is central to convenience retail—if you don’t believe us, here’s your chance to hear it from a leading c-store chain. In this week’s episode, Sarah Prorok and Alex Kupper of Thorntons join Greg Crow to share their post-pandemic playbook, category management strategy and exciting community initiatives.
Hosted by:
Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon
Get in touch:
Greg Crow: https://www.linkedin.com/in/crowgreg/
Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/
Koupon: https://go.koupon.com/get-in-touch
22. Insights à la Carte: The Recovery of C-Store Food Sales
13m · PublishedShoppers are hungry for normalcy, and c-stores have just the right products to satisfy their cravings. Brian Lind returns for this week’s episode to milestone the convenience industry’s post-pandemic recovery and provide updated category forecasts for the second half of 2021.
Hosted by:
Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon
Get in touch:
Greg Crow: https://www.linkedin.com/in/crowgreg/
Koupon: https://go.koupon.com/get-in-touch
21. Game On!
19m · PublishedIt’s all fun and games in this week’s episode as Brian Reinhart joins Brad Van Otterloo to share some gamification opportunities for brands and retailers. Learn how games can help engage consumers, drive store trips and boost sales.
Hosted by:
Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon
Get in touch:
Greg Crow: https://www.linkedin.com/in/crowgreg/
Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/
Koupon: https://go.koupon.com/get-in-touch
20. Insights Uncorked: How Alcohol Promotions are Key to Category Growth
7m · PublishedShaken and stirred by changing consumer tastes and tech innovations, alcohol is the c-store category on everyone’s lips. Sara Herrity joins guest host Allison Berti on this week’s episode to forecast opportunities for retailers to capitalize on alcohol promotions during the remainder of 2021.
Hosted by:
Allison Berti, Manager of Data and Analytics at Koupon
Get in touch:
Koupon: https://go.koupon.com/get-in-touch
19. Spilling the Tea on Packaged Beverages
10m · PublishedWith summer quickly approaching, we’re cooling off with our favorite bottled beverages and the latest category news! In this week’s episode, we highlight trends that brands are capitalizing on to win consumers in the packaged beverage category, as well as how unique positioning is vital for high performance within subcategories.
Hosted by:
Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon
Get in touch:
Greg Crow: https://www.linkedin.com/in/crowgreg/
Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/
Koupon: https://go.koupon.com/get-in-touch
18. All in on Flavor: The Tastes Trending in Tobacco
9m · PublishedToday’s tobacco flavor preferences are trending back to the basics with more and more menthol sales. In this week’s episode of How Convenient, Bokai Zhuang joins Greg Crow to provide important insight as to what’s happening in menthol in the tobacco category including recent purchase behaviors and potential FDA limitations.
Hosted by:
Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon
Get in touch:
Greg Crow: https://www.linkedin.com/in/crowgreg/
Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/
Koupon: https://go.koupon.com/get-in-touch
How Convenient has 27 episodes in total of non- explicit content. Total playtime is 6:52:58. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 21st, 2023 21:10.
