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Impact Farming

by Farm Marketer

Welcome to Impact Farming, a podcast show dedicated to helping Canadian farmers excel in the business of farming. Our goal at Impact Farming is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today’s most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business information that can be consumed on the go.

Episodes

Transition Planning Forward w/Terry Betker

1h 10m · Published 14 Jul 14:00

In this episode of The Impact Farming Show, Tracy speaks with Terry Betker about “Transition Planning Forward.”

As farmers, we tend to put off transition planning for many reasons. Today, we will be discussing the increased urgency for transition planning as we look forward to all the changes that we are likely to see next in the next 30 years.

In this episode, Tracy and Terry discuss:

  • Terry sets the stage for the conversation by commenting on the dramatic changes in the agriculture industry over the last 30 years. The changes have been remarkable; however, Terry encourages the audience to think forward another 30 years and visualize the dramatic changes that we are likely to see in farming.
  • Terry then applies this to transition planning. If we think transition planning is complex now, what will it be like in 30 years?
  • He shares the three-circle family business model with our audience. He explains what it is and how this is the same framework used by professionals to help farm families through transition planning. 
  • With the three-circle family business model in mind, Terry and Tracy begin looking at each of the three areas and how they are likely to be impacted over the next 30 years.
  • How will farm ownership change over the next 30 years? The increase in absentee land ownership is one area they look at.
  • What changes are we going to see within the farm family? If we look back 30 years, farm families are dramatically different in so many ways. Now, what will that look like going forward?
  • Last but not least, we look at farm business management and how management practices are bound to change. How will new technology, higher land prices, and even smaller margins impact business management?
  • Terry wraps up the discussion with a call for even an stronger focus on farm business management and transition planning going forward. He shares another neat concept called the Family Business Continuum Graphic that shows a sliding scale that can help our audience gauge where their farming operation falls on the scale of Family-focused business or business-focused. He shares what he thinks is the sweet spot for farm families.

In a World where farm legacy is so important, producers owe it to themselves to tune into this episode. Terry shares some great thoughts on where top farm business managers should be putting their focus in the future to ensure their operation stands the test of time. Don’t miss this one!

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Show Resources

Click HERE to view the power point to help you.

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***Don't forget to sign up as an Impact Farming Insider so that you are first to know about all-new episodes, fantastic contests, and new promotions https://www.farmmarketer.com/impact_farming_show/sign-up
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BONUS: Expert's Corner 02: The Fundamentals of Grain Marketing

33m · Published 13 Jul 14:00

In this segment of Expert’s Corner, we speak with Mark Lepp from FarmLink about “The Fundamentals of Grain Marketing.”

Are you looking to maximize your revenue for the grain that you are already producing? That is precisely what Tracy and Mark speak about in this segment.

In this interview, they discuss:

  • What the true definition of grain marketing is. The definition seems to be a little muddy in the industry, so Mark clarifies this for our audience.
  • Knowing what grain marketing is, they move into what it isn’t to provide a clearer picture.
  • Mark shares what is involved in a grain marketing plan and WHO is involved in this plan.
  • Tracy wraps up by asking Mark to share more about Grain Fox and how their company is changing the future of grain marketing with their innovative new grain marketing platform.

Are you a grain producer?  If so, you won’t want to miss this segment.

 

Visit www.farmlinksolutions.ca to try GrainFox FREE for 90-Days.

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Thank You to our Company Expert: FarmLink | GrainFox Maximize your financial yield with smart grain marketing. Learn More: https://www.farmlinksolutions.ca/

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Sweat Equity w/ Michael Langemeier

49m · Published 07 Jul 14:00

In this week’s episode, Tracy speaks with Michael Langemeier from Purdue University about “Sweat Equity” on the farm.

The term sweat equity refers to a person’s contribution toward a farm family operation. Sweat equity is generally not monetary and, in most cases, comes in the form of physical labor, mental effort, and time. Sweat equity is commonly found in the family business world, and it is a term that is well known to generations of hardworking farmers.

In this episode, Tracy and Michael discuss this very important topic and cover the following points of interest:

- Michael shares his definition of sweat equity.
- He shares the two most common reasons why sweat equity occurs. - Tracy asks Michael to speak to the connection between farm profitability, accepting a returning family member, and sweaty equity.
- Have you ever wondered if there is a way to measure and value sweat equity for estate planning purposes? You bet there is, and Michael’s shares the calculations and how it can be applied within a farm business scenario. He also shares some additional factors that may affect the calculation.
- He cautions our audience about the two main dilemmas that arise when calculating sweat equity and what to do about them.

Are you part of a multi-generation farm family and curious about handling and fairly compensating family members for their sweat equity contributions? If so, you will not want to miss this episode.

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***Don't forget to sign up as an Impact Farming Insider so that you are first to know about all-new episodes, fantastic contests, and new promotions https://www.farmmarketer.com/impact_farming_show/sign-up
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BONUS: Product Spotlight 01: Farmcaster Software

32m · Published 06 Jul 16:00

We are excited to be launching a new video series called "Product Spotlight" which is dedicated to featuring innovative products and services that can impact our audience and their farming operation.

In today's product spotlight, Tracy speaks to Gavin Betker about their company's innovative farm financial software called Farmcaster.

Are you looking for a tool that helps make it much easier for you to analyze your farm's financial performance? If so, look no further; Farmcaster will be your new best friend.

Farmcaster is a cloud-based financial analysis software program built on a forecasting model. The software provides farmers with a valuable collection of financial ratios, indicators, and related information that they can confidently use to analyze the financial performance of their farm.

Curious to know more? In this spotlight, Tracy and Gavin discuss:

  • Gavin shares more about the Farmcaster software and how it was developed to help farmers take their farm financial management to the next level.
  • They also review what Farmcaster is not. It's not a bookkeeping software BUT it is seamlessly compatible with popular agriculture software like AgExpert.
  • They discuss who Farmcaster is design for. Spoiler alert...Farmcaster is applicable for use on any farm regardless of the farm’s sector. It's even a fantastic tool for farm management consultants that work with farmers and their financial data.
  • Gavin takes Tracy and the audience through a demo of a few of the most popular software functions.
  • Concerned about confidentiality and data security? They discuss that too.


Are you a farmer with a strong desire to master your farm's financial performance? Are you overwhelmed by the sheer volume and complexity of figures and calculations required to do so?

If so, you will want to check out Farmcaster today:

FREE DEMO AVAILABLE: Sign up <here> 

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Thank You to our Product Spotlight: Backswath Management


How Can Farmcaster Help?

Farmcaster makes it easy for you to analyse the financial performance of your farm with financial ratios and indicators.


Not sure how to interpret farm financial information? Don’t worry, Farmcaster includes explanations on how to interpret the data.

Still not confident? Share access to Farmcaster with your professional advisor at no extra cost.

Farmers have praised Farmcaster’s simplicity, ease of use and clean presentation. They have found value in using it as a decision-making tool.


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If you enjoyed this episode, don’t forget to sign up as an Insider so that you are first to know about all-new Impact Farming episodes, Expert Corner Segments, Product Spotlights, fantastic contests, and new promotions https://www.farmmarketer.com/impact_farming_show/sign-up

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Redefining Grain Marketing w/Mark Lepp

39m · Published 30 Jun 14:00

In this week’s episode, Tracy speaks with Mark Lepp about all things grain marketing in this episode titled “Redefining Grain Marketing.”

The definition of grain marketing is a little muddy in the industry. Everyone seems to have their own take on it, so it was our pleasure to chat with Mark in today’s episode to take an in-depth look at all things grain marketing.

In this episode, Tracy and Mark discuss:

  • What is true definition of grain marketing?
  • Once we cover what grain marketing is, Mark tells us what grain marketing isn’t
  • They reflect on how crop inputs and farm equipment have progressed wildly in the last 20 years, but grain marketing has stayed pretty much the same.
  • They discuss a void in the market and share how FarmLink has developed a platform that will change the future of grain marketing.
  • For nearing two decades, Mark and his company FarmLink, have been helping farmers with their grain marketing decisions. Tracy draws on Mark’s wisdom and asks us to share the ingredients that make up an intelligent grain marketing plan.

Are you a grain producer overwhelmed by the sheer volume and complexity of grain marketing information available?

Are you underwhelmed by the tools available on the market to help you make better grain marketing decisions?

If so, you will not want to miss this episode.



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***Don't forget to sign up as an Impact Farming Insider so that you are first to know about all-new episodes, fantastic contests, and new promotions https://www.farmmarketer.com/impact_farming_show/sign-up
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Keep It Clean! Growing Market-Ready Crops w/Greg Bartley and Ian Epp

33m · Published 23 Jun 14:00

In this week’s episode, Tracy speaks with Greg Bartley and Ian Epp about the Keep it Clean initiative.

The quality and reputation of Canadian canola, cereals, and pulses are amongst the best in the world, and Canadian growers work hard to produce crops to the highest standard. As Canadian producers, we have an essential role in protecting Canada’s reputation as a trusted supplier and maintaining access to key export markets.  How? By ensuring the crops, we grow are market-ready.

In today’s episode, Tracy speaks with Greg and Ian about:

  • The Keep it Clean initiative. What it is, and why was it launched?
  • They discuss the importance of our export markets and how because most of what we grow is exported, maintaining market access is of vital importance for Canada.
  • Greg and Ian share how our on-farm practices DO make a difference. To avoid unacceptable residue levels in the grain, it’s critical that we keep it clean – use only acceptable crop protection products and use them correctly.
  • They share the Keep it Clean 5 Simple Tips with our audience and encourage our audience to follow these tips to protect the marketability of our crops and reduce the risk of rejected shipments due to residues that exceed maximum residue limits (MRLs).
  • Unsure of the MRLs and best practices? That is where the Keep it Clean initiative, and information portal comes in. Producers can visit www.keepitclean.ca to access handy tools and key resources such as the Product Advisory List, the disease severity scale for Blackleg, the Spray to Swath Interval Calculator, and many more great resources.

You can help protect Canada’s reputation as a trusted supplier and access to key export markets by ensuring the crops you grow are market ready.

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SHOW RESOURCES

Keep it Clean is a joint initiative of the Canola Council of Canada, Pulse Canada, Cereals Canada, Barley Council of Canada and Prairie Oat Growers Association, providing growers like you with resources to grow market-ready crops.

Because most of what we grow is exported, the success of our industry depends on maintaining access to key international markets.

Interested in learning more? Be sure to visit www.keepitclean.ca for more information.

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***Don't forget to sign up as an Impact Farming Insider so that you are first to know about all-new episodes, fantastic contests, and new promotions https://www.farmmarketer.com/impact_farming_show/sign-up

Rebroadcast - Episode 98: Transition Planning Secrets of Success - Gen 2 Successors w/Elaine Froese

1h 0m · Published 16 Jun 14:00

For this week’s episode of The Impact Farming Show, we have gone back into the episode vault to feature this second part in relation to last week's episode that Tracy and Elaine recorded on Transition Planning. It’s a perfect addition to our current transition planning series, so we wanted to re-broadcast it for our audience. Don’t miss this one…

In this week’s episode, “Transition Planning Secrets of Success for Gen 2 Successors,” Tracy and Elaine follow up on last week’s show with an episode geared to the unique challenges facing second-generation farm successors.

Are you a Gen 2 Successor? Do you feel like your farm succession/transition plan is stuck in neutral? Maybe your parents refuse to discuss the subject, leaving you frustrated, resentful, and fearful for your future? If so, this episode is right for you. First off, it doesn’t need to be this way. Secondly, you don’t have to travel this path alone. Today’s guest, Elaine Froese, is here to help get the next generation unstuck.

Elaine Froese is a farm family coach and has been helping farm families get unstuck when it comes to transition planning for over 40 years. Elaine Froese is often referred to as Canada’s Farm Whisperer. Those that know her well couldn’t agree more. She has a way in getting right to the heart of the matter and helping farm families succeed.

It is our pleasure to have Elaine Froese joining us on the show again this week to share her wisdom and advice with the next generation. In this episode, Elaine focuses on critical areas and actions that Gen 2 should be focused on to start these courageous conversations and move the needle forward on their dreams.

Did you catch last week’s episode? Whether you are a founder or a Gen 2 Successor, we encourage everyone to watch these back to back episodes so that both generations are on the same page when it comes to farm transition planning. You can find it <HERE>

If a transition is on the horizon for your farm, PLEASE do not miss this episode...

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SHOW RESOURCES

Are you going through transition planning on your farm?

If so, follow the links below to download Elaine’s “Farm Family Toolkit” containing 19 tools that will help you communicate better and grow stronger on your farm!

 

 

  <DOWNLOAD HERE>

 

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***Don't forget to sign up as an Impact Farming Insider so that you are first to know about all-new episodes, fantastic contests, and new promotions https://www.farmmarketer.com/impact_farming_show/sign-up

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Thank You to our Show Sponsor: Nachurs Alpine Solutions®

 

 

 

The industry leader in NPK liquid fertilizer technology.  

Learn More 

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Rebroadcast: Transition Planning Secrets of Success for Founders w/Elaine Froese

1h 0m · Published 09 Jun 14:00

For this week’s episode of The Impact Farming Show, we are going back into the episode vault to feature this powerful episode that Tracy and Elaine recorded on Transition Planning. It’s just perfect for our current transition planning series, so we wanted to re-broadcast it for our audience. Don’t miss this one…

In this week’s episode, “Transition Planning Secrets of Success for Founders,” Tracy interviews Elaine Froese about how the founding generation can successfully transition the farm to the next generation.

Throughout the episode, Elaine shares the best of her wisdom from over forty years of helping families transition their farm to the next generation. Tracy and Elaine chat about common mistakes and best practices, and they highlight four big key questions that founders should be thinking about to transition the farm. Are you the founding generation of the farm? If so, you will not want to miss this episode and the wisdom that Elaine shares to get you started or unstuck on your farm transition journey.

Are you a Gen 2 Successor? We have an episode just for you next week. In the meantime, we highly encourage you to tune into this week’s episode so that both generations are on the same page when it comes to transition planning.

Join us next week on The Impact Farming Show for our follow-up episode titled “Transition Planning Secrets of Success: Gen 2 Successors.” This episode focuses on key areas and actions that Gen 2 should be focused on to start these courageous conversations and move the needle forward on their dreams.

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SHOW RESOURCES

Are you going through transition planning on your farm?

If so, follow the links below to download Elaine’s “Farm Family Toolkit” containing 19 tools that will help you communicate better and grow stronger on your farm!

 

 

  <DOWNLOAD HERE>

 

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***Don't forget to sign up as an Impact Farming Insider so that you are first to know about all-new episodes, fantastic contests, and new promotions https://www.farmmarketer.com/impact_farming_show/sign-up

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Thank You to our Show Sponsor: Nachurs Alpine Solutions®

 

 

 

The industry leader in NPK liquid fertilizer technology.  

Learn More 

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BONUS: Expert's Corner 01: The Future of Grain Marketing

10m · Published 08 Jun 14:00

In this very first segment of Expert’s Corner we speak with Mark Lepp from FarmLink about “The Future of Grain Marketing.”

Crop inputs and farm equipment have progressed wildly in the last 20 years, but grain marketing has stayed pretty much the same. Until now, that is…

Mark Lepp joins us today to share more about how FarmLink is revolutionizing grain marketing using advanced and timely technology powered by people. They have created a new grain marketing platform called GrainFox. It uses FarmLink's market analysis, backed by a team of analysts, local grain marketing advisors, and 20 years of statistical and historical data. GrainFox gives producers winning, up-to-the-minute grain marketing insights and recommendations.

Why GrainFox? While grain marketing is not an entirely new idea, we recognize that many producers may not know what (exactly) it is and the advantages of developing a customized grain marketing strategy. Not to mention how noisy the industry can be for producers. So many conflicting messages. FarmLink is redefining grain marketing and revolutionizing the industry with tools like GrainFox.

Are you a grain farmer? If so, you will not want to miss this episode that shares more about how GrainFox will help you take you grain from the BIN to the BANK.


Are you interested in learning more about GrainFox?

Visit www.farmlinksolutions.ca to try GrainFox FREE for 90-Days.

 

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Thank You to our Company Expert: FarmLink | GrainFox Maximize your financial yield with smart grain marketing. Learn More: https://www.farmlinksolutions.ca/

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"Why Aren't You More Like Me?" w/Ken Keis Ph.D.

1h 9m · Published 02 Jun 14:00

In this week’s episode, we speak with Ken Keis about the secrets to better understanding yourself and others in this episode titled “Why Aren't You More Like Me?”

Have you ever looked at a family member and wondered who are you? How are we even related? If so, this episode is for you.

In our interview together, Ken and I chat about gaining self-awareness and better understanding others to experience personal success and more harmony in our relationships. Especially on the family farm, where our peers are our family, and it’s even more important to achieve harmony. We chat about:

  • Why do we act and think like WE do.
  • Why do those around us act and think like THEY do.
  • What makes us different.

Ken shares more about his excellent book titled “Why Aren't You More Like Me?” And we also chat about the Personal Style Indicator, a unique online assessment tool that he offers for better understanding ourselves and those around us.

After taking the online tool ourselves and loving it, we cannot help but endorse this eye-opening and life-changing online quiz.
Would you like to understand more about yourself and others?

If so, we highly encourage you to spend some time with Ken’s work. You, and your relationships, will never be the same.

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SHOW RESOURCES

Download your FREE GIFT from Ken Keis - an e-copy of his book "The Quest For Purpose"


Gallup research confirmed that nearly 90% of employees are indifferent or actively disengaged at work. Less than 10% of the population believes that they are living a fulfilling life On Purpose! These are disturbing statistics. That means there is a 9 out of 10 chance that you are one of these unfulfilled individuals—would you like to change that?

The Quest For Purpose is a roadmap for assisting individuals to live a life full of meaning, significance, and purpose!


BUY Ken's Book "Why Aren't You More Like Me?" Discover the Secrets to Understanding Yourself and Others


The third edition of this book provides a roadmap for knowing yourself better and for understanding others! Each person has a distinct Personal Style or Personality!


Take the Personal Indicator Quiz Today!

Research has confirmed that your (our) Self-Awareness is the secret ingredient (meta-skill) for success in the 21st century. People who understand who they are—and how they’re seen—make smarter choices, build positive relationships, enjoy more successful careers, feel more fulfilled and live better lives.  Learn More

 

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***Don't forget to sign up as an Impact Farming Insider so that you are first to know about all-new episodes, fantastic contests, and new promotions https://www.farmmarketer.com/impact_farming_show/sign-up

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Thank You to our Show Sponsor: PIONEER  Made To Grow
  "The Pioneer Made To Grow" Podcast 
  Learn More 

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Impact Farming has 180 episodes in total of non- explicit content. Total playtime is 121:57:08. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 31st, 2024 06:41.

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