Information Technology Marketing Podcast

Internet Marketing…. How to use the internet to create demand for your business…. Podnutz: DIY Computer Repair…. http://podnutz.com/ I was driving around in my car and I was listening to the radio and came across a guy that was having a hard time creating an RSS feed. He callen into the Leo Laporte radio show... Using Leo Laporte as a way to kick start your business. Sunday 17 February 2008 http://techguylabs.com/radio/ShowNotes/Show432 Q Steve in Philadelphia - Making an RSS for my Podcast, Podnutz.com There’s a couple of ways to do it. One is FeedBurner. You should use Wordpress Content Management System. That will handle all the HTML for you. Then you just use a form to make a new entry. Wordpress will then make an RSS for you, you send that to Feedburner and Feedburner will turn it into the proper code for iTunes. Once your podcast gets very popular, take a look at Libsyn.com and they’ll make the feed for you and host everything. This is where Steve’s Podcast was born and I had him on the Information Technology Podcast Episode 6….. Is there anybody out there? Send me an email if you are listening to this podcast… [email protected] Use podcasting to get 3rd party credibility. How do you define Web 2.0? What is your definition of Web 2.0? Please email me [email protected] Examples of Web 2.0: My space www.myspace.com Youtube www.youtube.com Scribd www.scribd.com ustream.tv http://www.ustream.tv/ Chat as you watch. Build your community. People must choose in…. Common niche interest…. How to start Podcasting right now: http://www.bswusa.com/podcast.asp Make your content relevant and useful but most importantly be real. Email me ([email protected]) if you would like information on how to get started with free open source software. Google Ad Words: https://adwords.google.com/select/Login Can your site convert? Let me know if you would like more information like this…. Your site should be user friendly and easy to use: It should be clear what the next step is. Regional, National or Global search – set to a 20 mile radius. How many people are clicking on your site? What is your call to action for your site? USP – What is your unique selling proposition? What is your budget? Can your site convert? If you are not paying for Google Ad Words your hits will stop… Why not build a community? Twitter www.twitter.com Come follow me…. Internet Business Mastery http://www.internet-based-business-mastery.com/ Click Bank. http://www.clickbank.com/index.html I MADE A MISTAKE ON THIS PODCAST: It is “Base camp” not “boot camp” http://www.basecamphq.com/ Get that donation link up; If you found this information useful you can buy me a cup of coffee by donating to paypal @ [email protected] Thor Schrock @ Schrock Innovations http://www.schrockinnovations.com/ The Next Internet Millionaire http://www.nextinternetmillionaire.com/ “The Four Hour Work Week” by Tim Farris http://fourhourworkweek.com/index.htm For more information about Do IT Smarter please go to www.domspsmarter.com or call 858 751 2247

"Managed Services won't work in this part of the country." I hear that a lot. And it is just not true. I typically hear this type of excuse from business owners that make the majority of their money from break fix work. They wait for their phone to ring and then go out and fix whatever issues the end user has and then they move on. They traditionally create relationships with end users that are based on "price" not "value" and are surprised that their business model is not scalable. When I ask them about the number of networking events that they attend or the type of marketing campaign that they have created I get this "deer in the headlights" gaze and they tell me that they are too busy and could not take time out of their schedules to attend any type of meeting like that. Usually around that time their cell phone rings and they take an unsolicited call from an unqualified prospect that they talk with for an hour and lose the business because they get undercut on price. They painted themselves into a corner because they failed to create business systems. Douglas Hawks of Hawk Systems www.hawksys.net became a partner with Do IT Smarter 3 months ago. He quit his job and is now creating a successful business system based on providing value through Managed Services. He has focused on networking with other business professionals that have needs that his business can deliver. "By working with DIS and going through the several weeks with Don Begg and getting exposure to your engagement process (assessment, remediation, managed service) I found a strategy that I've employed to really get into a customers space and become a trusted advisor, or at least a trusted resource. DIS (I believe) and others have advised to use the assessment as a pure sales tool and comp it to the client prospect. I chose to charge for the assessment and flesh it out with some additional network documentation. I've been able to sell the assessment for $2k-$4k and that was a good shot in the arm during the initial startup of my company". Doug is a textbook example of how to sell value, build relationships and make money using Managed Services. Book motioned in the podcast: The 4-Hour Workweek http://www.fourhourworkweek.com/ New Website: www.domspsmarter.com Challenges With Demand Generation By Don Begg CEO Do IT Smarter http://www.domspsmarter.com/profiles/blog/show?id=2131566%3ABlogPost%3A1074 VAR of the Year http://www.crn.com/it-channel/194400133 For more information on how to become a partner with Do IT Smarter go to www.doitsmarter.com or call 858 751 2247 . Blog http://informationtechnologyblogcast.blogspot.com/ Information Technology Podcast 2008 Get your message out to thousands of listeners: To sponsor a podcast Call 877 347 3648 option 5

Let’s face it; your end-user doesn't know or care about the difference between eccentric industry tools that you're currently using. So why bring it up in your sale pitch? It has been our experience that most end-users would find value in working in a problem free environment where they experience 100% uptime. So how do you build value around your core offering and create a problem free environment? Howard Podgurski comes from a strong technical and sales background. He has been successful in building an effective and efficient business practice focused on providing a high level of service in the IT industry since 1985. Howard explains that it took a complete transformation of his business culture in order to implement effective strategies for deploying managed services. He's going to share how he effectively used the “best practice assessment” to get a more clear understanding of his customers needs. He will share how he uses strategies that center around “runbook” creation to effectively manage his project-based work. Also he will share how using managed service technology has impacted his communication with vendors. How do you hire the right salesperson to sell managed services? One school of thought has been that you would continue to use your existing sales force. Another way of looking at this would lead to bring on a new fresh, unseasoned sales professionals that you would train from the ground up on how to sell managed services. Which way do you think is most effective? The focus of this conversation is to emphasize that managed services is not so much about the tool that or you are using as much it is it is about the people and process and how having an external force like Do IT Smarter can help transform your organization more effectively. VAR to MSP in 30 Days or Less: http://www.echannelline.com/canada/story.cfm?item=DLY022708-4 For more information on how to become a partner with Do IT Smarter go to www.doitsmarter.com or call 858 751 2247 . Blog http://informationtechnologyblogcast.blogspot.com/ Information Technology Podcast 2008 Get your message out to thousands of listeners: To sponsor a podcast Call 877 347 3648 option 5

Paul Byrne has had a very eclectic back ground in business before the launch of ready tech. After receiving his masters degree in finance Paul worked in a number of different capacities including CFO. He is now the CEO and owner of readyTECH. Paul has found a lot of value in working with a partner like Do IT Smarter. I had an opportunity to talk with Paul on the Information Technology Podcast. Questions, Comments and Feedback: [email protected] Paul got involved with th Do IT Smarter Instant MSP program that enabled him to compress his time to market with his core offering. We see MSP as a land grab. http://www.channelinsider.com/c/a/News/Managed-Services-Gold-Rush-Underway/ The Managed Services 'Gold Rush' is Underway For more information on how to become a partner with Do IT Smarter go to www.doitsmarter.com or call 858 751 2247 . Blog http://informationtechnologyblogcast.blogspot.com/ Information Technology Podcast 2008 Get your message out to thousands of listeners: To sponsor a podcast Call 877 347 3648 option 5

Focused Networks, founded on the concept of networking excellence, is dedicated to providing the small and medium business community professional IT resources. We exist to provide effective solutions to our clients' information technology challenges and help them meet their business goals. So, talk to me about the value that would create. Lets say for instance I was a VAR, may be I had dabbled at manage services a little bit and I am looking to expand my business. What value does manage services or making the investment of time into exploring the manage service portfolio, what is that ultimately going to do for my business, in your opinion? Well it’s a win-win for the client, it’s win for you as integrated for Do IT. In that your ability to deliver a product, if you will, we call our product A Proactive Support Plan. So, we actually can deliver a plan which surprise of services, technology, the tools like the answer manager portal, the monitoring, we bundle all that set together and I can give it to a client flying on their accounts payable. The cost of IT is now regulated to a line item. At least for support and maintenance, now for a 5 user company or a 10 user, 20 or 30 or 100 or 200 user company, that’s always been a flown in their side. Now, there is always certain level of project based stuff, but that can be managed on a project basis, but being able to go to a client, say “look for X amount of money, that I am going to maintain your network, I am going to support maintain your network and I am going to do it faster, cheaper and better with higher quality then you do today, being whatever that you are using and it’s going to cost you a fixed cost”, that’s priceless. So, by using that concept it sounds to me Alex, like you have been able to work more on building your business then working on your business, is that been your experience? Well, like I said, Hector and I are kind of rare is that we are very, very technology driven, we had a third partner who is less driven, who left the company a little over a year ago. We have people that support us in running the business like accountant and such, but what I am spending more of my time now by necessity is, I guess there is more because it’s not, it’s less project based work, it allows me to plan my business, like strategically. I have signed contracts from clients and I know that I am going to have a certain level of recurring revenue and the text time that’s going to work is already base work, so there no certain about at least for those contracts, there is no concern about, OK what’s next? Am I going to keep this tech busy? Am I going to be busy? That’s just all built in to the contract. Now, though I still need to worry about filling the pipe of course, but now I have the time to fill the pipe and that’s part of the things that Do IT supports is that and it’s been now coming up with the new one, with the demand generation program, but I have worked very closely with Don, whenever there is opportunities that come up. First thing I do, I go talk to Don and I am like, OK, here is the person, here is what we think it’s going to fit, what do you think? You have so many users, yeah, yeah, and that partnership will work very well for us, because ultimately it’s not my client, it’s our client and that’s the way Do IT looks at them. They are not just my client, it’s our client, because we all win, if the client wins.