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InkCast
by InkHouse PR PodcastInkHouse’s InkCast podcast delves into trending issues shaping the world of public relations. Here at InkHouse, we like to have one foot in the future. With that in mind, expect this podcast to explore everything, from shifts in the media landscape, to what’s new in the world of social, to reporter insights, to industry deep dives. And most importantly, why all this matters to you.
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Episodes
A Lesson in Higher Education PR Strategies
7m · Published
Higher education institutions face many of the same marketing and media relations challenges as businesses. But with the right strategies and stories, opportunities exist to break through and generate meaningful visibility that helps schools achieve their goals. InkHouse VP, Lisa van der Pool, chats with InkCast host Samantha McGarry about what it takes to be successful in higher ed PR.
Why CSR Must Evolve: The Shift Towards Purpose-driven PR
6m · Published
In this episode, host Samantha McGarry talks with InkHouse EVP Tina Cassidy about the new mandate - and opportunity - for businesses to do good in the world; what we call purpose-drive PR. More than just CSR, it’s about the need for a broader set of strategies and tactics to help businesses own an issue and take action.
In a New York minute: PR, Media and Startup Life in the Big Apple
14m · Published
Nicole Bestard, executive vice president and GM of InkHouse NYC talks with host Samantha McGarry about what makes the New York City business and PR scene so exciting and challenging—from the diversity of companies and problems being solved, to its sophistication and influence on a global scale. To quote both Nicole and Frank Sinatra, "If you can make it here, you can make it anywhere."
Black Friday and Cyber Monday: How to Land Media Coverage During the Holiday Season
9m · Published
Lisa van der Pool, InkHouse VP and former reporter for Adweek and The Boston Business Journal joins host Samantha McGarry to talk about the Q4 holiday season, the "retail apocalypse" and what it takes to break through and secure media coverage.
Enterprise Tech PR Challenges: Finding the Emotional Drivers in Backend Widgets, Nuts and Bolts
18m · Published
InkHouse enterprise tech PR executives Ed Harrison and Keith Giannini explore how B2B tech PR has evolved--from product news, press releases and print magazines, to integrated campaigns and people-based stories that nurture prospects through the sales funnel.
What's Driving Real Estate Development Beyond Boston's City Limits?
10m · Published
In this episode, host Samantha McGarry and InkHouse VP of Real Estate Susan Elsbree take a tour of the hottest neighborhoods outside of Boston--from Somerville, Quincy, and Lynn to Chelsea and East Boston--and discuss how real estate developers are using PR to compete for residents, businesses and economic development.
Emerging PR Challenges for Silicon Valley
14m · Published
Silicon Valley, once the "shiny new object" driving job growth and innovation, is experiencing critical challenges. In this episode, we sit down with Jason Morris, Executive Vice President and GM of InkHouse San Francisco to discuss the three big issues facing tech in the valley - platform, perception and politics - and how they are impacting PR.
IT People Are Humans Too
13m · Published
Business-to-business technology PR used to be scope locked on product news and feeds/speeds - but times have changed. In this episode, InkHouse’s SVP of enterprise technology, Ed Harrison, discusses the evolution of tech PR and today’s imperative to use data to tell stories and position IT teams as heroes. He also sneaks in a quote from The Simpsons.
How Curiosity Drives PR Success - No Matter The Industry
9m · Published
To be successful in marketing and PR, it takes a particular set of skills. Executive Vice President and General Manager of InkHouse NYC, Nicole Bestard discusses these skills, her career path, and the poetic parallels she discovered when moving from wine PR to technology PR.
The Business Benefit of Social Good
9m · Published
Social good is something that creates growth and opportunity for everyone. In this episode, InkHouse CEO Beth Monaghan interviews Alliance for Business Leadership President, Jesse Mermell on social good--how businesses can be successful while doing good in the world.
InkCast has 14 episodes in total of non- explicit content. Total playtime is 2:47:25. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on April 3rd, 2024 18:46.
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