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21:52

InsideAuto Podcast

by Ilana Shabtay

The InsideAuto Podcast is hosted by Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.

Episodes

Celebrating 100 Episodes of the InsideAuto Podcast: Mashup Episode

7m · Published 16 Apr 08:37

In this celebratory mashup episode of Inside Auto Podcast, we revisit some of the key moments and discussions we have had over the last 100 episodes that clearly highlight just how quickly the automotive industry is evolving, the growing importance of data and technology in driving dealership success, and learn some of the strategies that industry leaders are using to stay ahead.

How New AI Technologies are Helping Dealerships Drive Growth and Exceed Customer Expectations with Earl Wheless

21m · Published 09 Apr 10:50

In this episode of Inside Auto Podcast, Ilana Shabtay speaks with Earl Wheless, Internet Sales Manager at Gaffney Buick GMC, to discuss the evolution of automotive marketing and operations over his 30-year career and the ways new AI technology has driven growth and success at his dealership.

Unleashing the Endless Potential of Dealership Data Through Unification with Prasad Chavali

19m · Published 14 Mar 13:16

In this episode of Inside Auto Podcast, Ilana Shabtay speaks with Prasad Chavali, the founder of AxelOne DDP, a dealership data platform. They discuss the challenges of data integration in the automotive industry and the benefits dealers can unlock by aggregating and activating their data.

Why Individualized Attention for Every Vehicle is Critical for Dealership Success with Jacci Grillo Noto

23m · Published 06 Mar 08:21

In this episode of the Inside Auto Podcast, Ilana Shabtay speaks with Jacci Grillo Noto, Director of Sales Kelley Blue Book ICO & vAuto at Cox Automotive Inc., about the shifting automotive market and the challenges dealers are facing in their inventory management, and why customization, increasing efficiency, and maximizing ROI should be the central focus for dealers looking to thrive in this period of economic uncertainty.

Revolutionizing Auto Dealerships with Data and AI With Dan Banister and Yaron Saghiv

6m · Published 03 Mar 08:54

In this episode of the InsideAuto Podcast, Ilana Shabtay chats with Dan Banister, owner of Banister Automotive, and Yaron Saghiv, CMO of UVeye. They delve into the transformative effects of AI and data analysis on automotive retail. Both guests discuss the importance of adapting to new technologies, engagement, and the overall service experience.

Leveraging Dealership Data to Customize Your Customer Journeys with Colin Carrasquillo

5m · Published 29 Feb 09:36

In this episode of Inside Auto Podcast, host Ilana Shabtay is joined by Colin Carrasquillo, Digital Marketing Manager of the Nielsen Automotive Group. Colin artfully outlines their forward-thinking strategy for 2024, with an emphasis on cutting-edge group advertising and the sophisticated cross-pollination of CRM data to tailor the customer's journey.

Refining Your Dealership Marketing Strategy Instead of Searching for the Next Shiny Toy with April Simmons

7m · Published 29 Feb 09:30

In this episode of Inside Auto Podcast, Ilana Shabtay joins April Simmons, Corporate Internet and Marketing Director at Horne Automotive, to uncover the secrets behind their growth to 14 stores. Discover how integrating technology can streamline your operations, freeing up valuable time for strategic initiatives.

The Importance of Going Back to Basics in Dealership Marketing with Dustin Schuler

7m · Published 29 Feb 09:14

In this episode ofInside Auto Podcast, Ilana Shabtay sits down with Dustin Schuler, Marketing Manager at Bud Clary Auto Group, to discuss the intricacies of dealership marketing strategies. Dustin talks about going back to basics in automotive marketing, using brand campaigns as a growth strategy, and how dealers can increase their customer lifetime value.

[NADA 2024] Challenges and Opportunities in the Auto Marketing Space with Ashley Cavazos

6m · Published 25 Feb 08:41

In this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Ashley Cavazos, Marketing Director at DeMontrond Auto Group, to explore invaluable strategies and perspectives for thriving in the automotive landscape. Ashley discusses equity mining, building DeMontrond Auto Group’s brand image, and becoming the first Latina on the cover of the Digital Dealer magazine.

[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa Cartagena

6m · Published 25 Feb 08:24

In this episode of Inside Auto Podcast, Ilana Shabtay hosts Melissa Cartagena, the Senior Director of Digital Advertising at AutoNation, to talk about the power of personalized video marketing. She discusses AutoNation's proactive stance on data privacy, the company’s collaboration with Epsilon and Flashtalking, and why your marketing should prioritize people over numbers.

InsideAuto Podcast has 120 episodes in total of non- explicit content. Total playtime is 43:44:27. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 11th, 2024 18:10.

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