Inspired Marketing

Catherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some of her key insights on this week’s episode.

Wayne Luethmers is the Senior Product Manager at Thomson Reuters and he was in charge of overseeing a new customer data platform integration at the company. Wayne details his experiences on the project in this quick 12-minute episode!

Today’s host is the CEO of RelationshipOne, Ron Corbisier, as he interviews Chris Clark in a recent webinar. Chris is the Senior Director of Marketing at Ferguson Enterprises and found himself taking on a very large marketing transformation project while his team was working remotely. Chris breaks down how they had to rethink their marketing architecture and get their tools organized in this week’s episode!

JoAnn Tillman is the Partner Omnichannel Strategy Lead at Cisco. JoAnn dives right into how partner news hubs have improved the overall communication within the different departments at Cisco and the biggest challenge they were trying to solve for; having a unified way to process large amounts of data coming in from different sources. JoAnn shares some of her wins and some unanticipated successes that came out of that project, in this week’s episode.

Hannah Kranich is the Director of Global Demand Generation at Dow Jones, a position she’s held for the last two years. Hannah shares how she and her team improved the lead scoring at Dow Jones and some of the key lessons she’s learned on this project. She also discusses how technology has quickly changed over the last three years and what Dow Jones has been doing differently to adapt to the changes.

Ross Jacobs is the Account Executive of Healthcare Customer Experience at Oracle. He’s been in the healthcare industry initially as a microbiologist working in the virology lab on vaccine research and development. Today, he leads the conversation with three healthcare providers and showcases how they’ve been communicating to both their staff and public on the latest COVID-19 updates.

Lauren Cislak is the Executive Director of Corporate Communications at Indiana University Health. She leads executive, physician, nurse, employee, and patient-facing communications, public relations, and social media capabilities for the largest healthcare system in Indiana, honored to be ranked by US News & World Report for 18 years.

Dan Weaver leads UCHealth’s communications team including public relations, internal and external communications. He joined UCHealth in 2011 as media relations coordinator for University of Colorado Hospital.

Craig Kartchner is AVP of Marketing at HonorHealth in Scottsdale, Arizona. He leads marketing, advertising, and consumerism for the organization, focusing on mapping customers’ healthcare journeys and replacing pain points.

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Randy lives in marketing and is constantly thinking about how you can engage the reader so that they are excited by the content and experience you provide. In Randy’s book, F#ck Content Marketing, he lays out what today’s content marketing is lacking in and how to revive it.

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Randy lives in marketing and is constantly thinking about how you can engage the reader so that they are excited by the content and experience you provide. In Randy’s book, F#ck Content Marketing, he lays out what today’s content marketing is lacking in and how to revive it.

Liane Shayer is the Marketing Automation Manager at Protiviti. She specializes in demand generation, marketing automation, strategy, and analytics. At Protiviti, she was in charge of deploying a marketing maturation strategy as well as educating her staff on the best use cases and benefits of how to use automation software like Eloqua. She shares her journey and process in this week’s episode.

Lance Osborne is the Director of Demand Generation for the Global Research Publishing Division of Wiley. During his time at Wiley, Lance has grown his team of 12 marketers to 24 marketers. He also was able to optimize the organization, increase conversions, and content ROI by implementing softer skills like empathy and immersion, which he dives deeper into on this week’s episode!