Just 3 Clicks

Your landing page is spot-on, but the leads and sales aren't coming in, right?

In the latest episode of our marketing podcast, we explore a common business mistake: targeting the wrong customer. 

It’s easily done – we’ve been there, done that, not sold the t-shirt. But the good news is that it’s easy to fix. Listen now to find out more, from the importance of creating avatars to how to create messaging that targets them.

Did you enjoy this episode? Like and subscribe!

Talking Points

• Welcome to the video (00:00)
• Get the messaging right (01:38)
• Focus on the who (03:28)

Quotes

• “We're trying to discern or get the difference between who our customer currently is and who the ideal person is that we're actually looking to sell our service to” - Joey
• “If you're trying to speak to loads of different people, then essentially you're going to be doing yourself a disservice and also doing the people a disservice because you're not giving them exactly what they're looking for.” - Joey
• “Conversion rates, average order value, lifetime value, churn rates, all these things can be a factor of your product or it could be down to the type of customer that you're acquiring.” - David

Useful Links

Main Platforms

• Viddyoze Website
• Viddyoze App

Films By Viddyoze

• The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise
• Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story

Social Media

• Viddyoze Facebook
• Viddyoze Instagram
• Joey Xoto Instagram
• Viddyoze LinkedIn
• Joey Xoto LinkedIn
• Jamie Garside LinkedIn
• David Chamberlain LinkedIn

Turning your product into an offer can make a huge difference to your sales revenue.

We know because we’ve done it.

In this episode, we’re going to explain how you can do the same. Plus, the theory behind creating an irresistible offer, and why it works on consumers.

If you liked this episode, don’t forget to like and subscribe.

Talking Points

• Introduction (00:00)
• The difference between a product and an offer (00:22)
• The reasoning behind offers (02:57)
• Conclusion (04:14)

Quotes

• “If your product doesn’t get your customer from A to Z, what can you offer that gets them to that end result faster?” - David
• “Inherently what this is about is trying to understand what journey your customers going on. Where do they start? And where do they end up? - Joey
• “Products and services are logical, while an offer is more emotional - it plays to consumer psychology.” - David

Useful Links

Main Platforms

• Viddyoze Website
• Viddyoze App

Films By Viddyoze

• The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise
• Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story

Social Media

• Viddyoze Facebook
• Viddyoze Instagram
• Joey Xoto Instagram
• Viddyoze LinkedIn
• Joey Xoto LinkedIn
• Jamie Garside LinkedIn
• David Chamberlain LinkedIn

People love free stuff. It’s just the way we’re wired.

Done right, freebies can be a powerful marketing tool for digital businesses. In the latest episode of Just 3 Clicks, Joey Xoto explains how you can give things away and still make money.

Did you enjoy this episode? Like and subscribe!

Talking Points

• Introduction (00:00)
• Converting non-buyers (00:44)
• Examples of free value (01:37)
• Why give for free? (03:13)
• Conclusion (03:57)

Quotes

• “Leverage these platforms [Facebook, Instagram, YouTube] to create qualified leads.” - Joey
• “You might be thinking “there’s nothing I can give away”, but there's always some kind of information element that you can provide that you can give away for free.​​” - Joey
• “We don't have to always charge people for stuff. If we can build an email list, we can then nurture that list, build an amazing level of rapport with those people, and then sell them a lot of stuff.” - Joey

Useful Links

Main Platforms

• Viddyoze Website
• Viddyoze App

Films By Viddyoze

• The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise
• Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story

Social Media

• Viddyoze Facebook
• Viddyoze Instagram
• Joey Xoto Instagram
• Viddyoze LinkedIn
• Joey Xoto LinkedIn
• Jamie Garside LinkedIn
• David Chamberlain LinkedIn

Can’t figure out why your web sales are in the gutter? We can help you with that.

In the latest episode of Just 3 Clicks, Joey Xoto delves into the world of web design and sales. Listen now and find out how you can turn your site into a conversion machine with one simple trick.

Did you enjoy this episode? Like and subscribe!!

Talking Points

• Introduction (00:00)
• Too many options (00:32)
• Create a bridge page (02:10)
• Conclusion (03:36)

Quotes

• “The more options you give people on your website, the less things they are going to do.” - Joey
• “If you have just one thing on your website that you’re selling, you dramatically increase the amount of sales you get because your customers don't have any other options.” - Joey
• “The way you get people onto a platform or website is by using one offer. So take a look at your website. But also take a look at your marketing and see, do you have multiple things that are distracting a user from taking the action you really want him to take? Or do you just have one thing that you're selling.” - Joey
  
  

Useful Links

Main Platforms

• Viddyoze Website
• Viddyoze App

Films By Viddyoze

• The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise
• Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story

Social Media

• Viddyoze Facebook
• Viddyoze Instagram
• Joey Xoto Instagram
• Viddyoze LinkedIn
• Joey Xoto LinkedIn
• Jamie Garside LinkedIn
• David Chamberlain LinkedIn

Funny videos are great, but if your content doesn’t drive action - what’s the point?

In the latest episode of Just 3 Clicks, Joey Xoto explains how you can make engaging video content that actually works - and the two types of video you should be making.

Like what you hear? Please share and review!

Talking Points

• Introduction (00:00)
• Having a content strategy (00:17)
• Valuetainment videos (01:07)
• Promotional videos (02:42)
• Finding the perfect balance (03:06)
• Conclusion (03:37)

Quotes

• “If your video isn't getting people to act or do something, if you’re not getting a direct response from it, you need to reassess the content you're creating and get people to take action.” - Joey
• “Always start with the end in mind: what do you want your customer to get out of that video? And then think about how can you make that piece of content engaging different or funny or humorous.” - Joey
• “You can't just always post value videos, because then you're giving everything away for free and you're not getting anything, but you can't just promote promotional video, because then you're just selling stuff all the time. You’ve got to mix it up.” - Joey

Useful Links

Main Platforms

• Viddyoze Website
• Viddyoze App

Films By Viddyoze

• The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise
• Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story

Social Media

• Viddyoze Facebook
• Viddyoze Instagram
• Joey Xoto Instagram
• Viddyoze LinkedIn
• Joey Xoto LinkedIn
• Jamie Garside LinkedIn
• David Chamberlain LinkedIn

Trying to launch your first ever business? This is the podcast for you.

In this bite-sized episode, Joey highlights the 3 most common mistakes you should avoid.

Listen now and discover the importance of hiring the right people, understanding what you can do (and what you can’t), and really knowing who you’re selling to.

Love the episode? Please share it on your socials and give us a review.

Talking Points

• Introduction (00:00)
• Hiring (00:25)
• Firing (01:25)
• Knowing your customer (02:11)
• Conclusion (03:24)

Quotes

• “It is really critical for you to understand your business enough to the point where you can hand it off to someone and feel that they can handle it for you.” - Joey
• “There’s an old saying that goes ‘hire slow and fire fast’. The principle is: get rid of people that aren't working as quick as you can.” - Joey
• “Who is the dream customer you want to serve? Could you answer that question? If you couldn't, it's okay, because you can still address this problem. But you need to figure out who that person is. Once you know the person that you're trying to speak to, you can start dialling in your video content in a way that becomes really relatable.” - Joey
  
  

Useful Links

• The Lean Startup: How Constant Innovation Creates Creates Radically Successful Business

Main Platforms

• Viddyoze Website
• Viddyoze App

Films By Viddyoze

• The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise
• Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story

Social Media

• Viddyoze Facebook
• Viddyoze Instagram
• Joey Xoto Instagram
• Viddyoze LinkedIn
• Joey Xoto LinkedIn
• Jamie Garside LinkedIn
• David Chamberlain LinkedIn

Have you scoured the internet for tips on how to grow your business? Look no further. In this bitesize episode, Joey and David run through the top 3 books when it comes to improving you and your business.

From the Law of Reciprocity to focusing on sales, these books focus on topics that will help new and veteran entrepreneurs alike.

As ever, if you like the episode, please share and review.

Talking Points

• Influence by Robert Cialdini (00:42)
• Ready Fire Aim (01:45)
• The 48 Laws Of Power (02:55)
• DotCom Secrets by Russell Brunson (03:45)

Quotes

• “Even massive organizations, really big billion-dollar corporations will go out and still not actually focus on sales first.” – Joey
• “Right now, in our business, we all have to constantly remind ourselves that we want all these new things, the business growing, got to pull all the new processes into place, but the focus of our business is let’s go and get more customers into our products.” – Joey
• “The Law of Reciprocity is a big one, if you give someone something, they want to give something back. A very natural thing as an example is if anyone ever bought you a Christmas gift and you’ve not bought them one, how bad do you feel?” – David
• “When you read the book again, you find different ways to put it into your business and use it.” – David

Useful Links

• Influence: The Psychology of Persuasion by Robert Cialdini
• Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
• The 48 Laws of Power by Robert Green
• DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition) by Russell Brunson

Main Platforms

• Viddyoze Website
• Viddyoze App

Films By Viddyoze

• The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise
• Viddyoze Presents ‘Fade To Black’ | From Broke To $30 Million | Joey’s Story

Social Media

• Viddyoze Facebook
• Viddyoze Instagram
• Joey Xoto Instagram
• Viddyoze LinkedIn
• Joey Xoto LinkedIn
• Jamie Garside LinkedIn
• David Chamberlain LinkedIn

Upselling doesn’t have to be a dirty word. Done properly, it can bring in a bunch of new revenue and leave you with loyal, happy customers. Upselling is not only easier than selling to a new customer, but it can also help you grow your business faster.

Joey and David discuss what you can do to increase revenue without investing too much time or energy on brand new initiatives in today's bite-sized guide. For the most part, we have fantastic opportunities right at our fingertips. We just need to see what’s right in front of our faces.

As ever, if you like the episode, please share and review.

Talking Points

• Introduction (00:29)
• Upselling (01:00)
• Customers in the buying mindset (02:01)
• Splitting what you offer into more than just one thing (02:40)
• Conclusion (04:52)

Quotes

• “What I'm doing is I'm taking everything that I know—my concept, my service—and I'm splitting it up into smaller things. What you can think about is what do I offer and how can I then split that up into more than just one thing?” - Joey
• “The mad thing is when you go into Burger King or McDonald’s, you don't have to buy a meal. We've been conditioned to buy the upsell, right?” - Joey
• “Sit down with a pen and paper and write down a list of things that your customers buy or they could buy from you and then craft some offers around it.” - David
• “If you think about our product, we've got an animation tool with a set amount of templates. You can upgrade and get essentially a bunch more templates and upgrades all the time.” - David

Useful Links

Main Platforms

• Viddyoze Website
• Viddyoze App

Films By Viddyoze

• The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise
• Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story

Social Media

• Viddyoze Facebook
• Viddyoze Instagram
• Joey Xoto Instagram
• Viddyoze LinkedIn
• Joey Xoto LinkedIn
• Jamie Garside LinkedIn
• David Chamberlain LinkedIn

Find out more on what you need to do to overcome fear, tune in to this short, sharp and actionable episode of Just 3 Clicks, with top tips and stories from Joey and David (including getting comfortable with being uncomfortable).

As ever, if you like the episode, please share and review.

Talking Points

• Introduction (00:32)
• Focusing on the wrong things (00:40)
• What you should focus on (02:35)
• Be comfortable being uncomfortable (04:09)
• Conclusion (04:24)

Quotes

• “Never be afraid to also offer things for free just to build up that rapport. The main thing on this side of the fence is not focusing on things that don't matter.” - Joey
• “We do it even now in a more built-up business, we fear doing things, and we try to create reasons to not do it by basically distracting ourselves and doing things.” - Joey
• “I think the fear of failure is probably what stops people from doing it.” - David
• “If you got a physical product, then you can go to markets.” - David

Useful Links

Main Platforms

• Viddyoze Website
• Viddyoze App

Films By Viddyoze

• The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise
• Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story

Social Media

• Viddyoze Facebook
• Viddyoze Instagram
• Joey Xoto Instagram
• Viddyoze LinkedIn
• Joey Xoto LinkedIn
• Jamie Garside LinkedIn
• David Chamberlain LinkedIn

With their successful background in business, Joey and David share stories about how they best utilized these tools and why they are so helpful for growth.

As ever, if you like the episode, please share and review.

Talking Points

• Introduction (00:32)
• Build a Web Presence (00:42)
• Autoresponder (02:09)
• Facebook page and an ad account (03:23)
• Conclusion (05:09)

Quotes

• “When we talk about a convert, we mean when someone lands on your website, are they actually buying from you.” - Joey
• “A lot of people probably don't realize how powerful it is to actually collect your customer's email addresses.” - Joey
• “The first thing is going to be the ability to make your own web presence that you own.” - David
• “It's about building relationships. It's about informing your customers, educating them, and that's ultimately going to help your business bring forward.” - David

Useful Links

• ClickFunnels
• Wix

Main Platforms

• Viddyoze Website
• Viddyoze App

Films By Viddyoze

• The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise
• Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story

Social Media

• Viddyoze Facebook
• Viddyoze Instagram
• Joey Xoto Instagram
• Viddyoze LinkedIn
• Joey Xoto LinkedIn
• Jamie Garside LinkedIn
• David Chamberlain LinkedIn