Just for Starters

When a company like Facebook changes its name to "Meta" you know something big is going on. It's not simply a PR (public relations) move. They're making a stamp that the Metaverse is going to be a thing and they will be the go-to company for it. Not to mention the Staples Center will be going through a name change as well, now being called the Crypto.com Arena. We break down the importance of the change and why these brands are willing to spend hundreds of millions of dollars to make them.

Tweet Mentioned: @divadsanders - We all want to “find our voice”. If you’re reading this right now, THAT is your voice. It’s not lost. Your voice is the one YOU live with every day. Where you don’t censor yourself or fear judgment. Finding your voice is getting comfortable with sharing your thoughts.

There are new markets developing every day. Bitcoin used to be the new thing and now we see the rise of gamers and E-Sports. The best brands can make breakthroughs in new markets while staying true to what they do best. IKEA did not need to start making video games to cater to the growing community of gamers and streamers.

Instead, they released a collection of gaming desks, chairs, storage units, even neck pillows. They took what they do best (furnishings & design) to enhance the experience of that community and market. When you focus on the experience instead of only the product, you can introduce your brand to new spaces.

There are new markets developing every day. Bitcoin used to be the new thing and now we see the rise of gamers and E-Sports. The best brands can make breakthroughs in new markets while staying true to what they do best. IKEA did not need to start making video games to cater to the growing community of gamers and streamers.

Instead, they released a collection of gaming desks, chairs, storage units, even neck pillows. They took what they do best (furnishings & design) to enhance the experience of that community and market. When you focus on the experience instead of only the product, you can introduce your brand to new spaces.

Hot take 🔥🔥🔥: Content Creators are the new celebrities! There once was a time when the world agreed on who the biggest “stars” were. Actors, musicians and athletes. Now there are YouTube sensations receiving millions of views that you never heard about. But in the eyes of their audience they are the biggest thing in the world.

We live in a time where we choose our celebrities. We choose whom we want to watch. We choose whom we want to support. Content creators have taken over the “red carpet”. What do you think? Do content creators have the most influence right now?

Welcome to Just for Starters, a podcast designed to help you gain smarter habits and adopt new attitudes that will revolutionize how you approach the day. I'm your host Divad and each week I interview some of the world's most successful entrepreneurs and leaders that display winning behaviors you can implement into your life.