Know Content

Our incredibly talented podcast producer, Chris Hill of HumblePod, takes a seat with Jess in front of the mic to share his knowledge on the world of podcasting. In this episode, he talks about his experience turning his personal passion (hosting Our Humble Beer Podcast) into a career helping others create podcasts of their own. Chris also shares how this popular medium can help businesses increase their sales and support their existing marketing efforts. Thinking of starting a podcast of your own? This is a great place to start.

Sam leads a conversation with Jonathan and Katelynn about the video production gear they can’t live without. They cover essential equipment for production professionals at any level, including their own personal preferences (spoiler: they are Sony peeps). Sam guides the others into the Drone Zone, and they fail to name all the Spice Girls.

To kick off the new year, Jonathan and Jess talk about their favorite social media platform: Instagram. The "Instagram Fam" covers how businesses can best utilize this channel to build brand authority and foster engagement. Jess talks about trends for this year, and Jonathan has no idea what Poshmark is.

To close out 2019, the entire Big Slate Media crew gathers around the podcasting table to answer questions submitted by all of you, our loyal fans and followers. The Pre-Pro Bros announce their latest single. Jonathan is really excited about drone fishing. Jess and Katelynn reminisce about Vine. Lucas drops a fidget spinner. And Sam just wants everyone to be nicer to each other. It’s one big, beautiful holiday mess, and you definitely want to be a part of it.

Jess takes a stab at hosting this episode featuring Big Slate’s own Pre-Pro Bros, Lucas and Sam. The duo dives into all things Pre-Production and explains how an efficient Pre-Pro process can yield successful video shoots. They also discuss essential documents like storyboards and shot lists, and Lucas admits something about his hygiene. As always, if you have questions about any of the topics on the podcast, please email [email protected].

About Lynsey Wilson

Lynsey Wilson is the VP of Marketing and Events at the Knoxville Chamber. The Chamber marketing and events team manages the organization’s brand through digital and traditional channels, event design and earned media strategies. Lynsey’s role is to ensure all avenues cohesively communicate and support their mission of driving regional economic prosperity. AND… She loves the outdoors and has hiked half of the Appalachian Trail.

The Big Slate team has a candid conversation about the ins and outs of B2C and B2B marketing. They tackle the major differentiators, content styles and challenges/opportunities for each business type, while focusing on human connection in marketing and consumer decision-making. Also, Lucas asks Jonathan for a raise.

About the Guests

Jonathan, Jess, and Lucas all work for Big Slate Media. Lucas handles creative strategy for video content produced by Big Slate Media and has years of digital content experience. Jess and Jonathan have a vast history of managing social media for a variety of regional brands and have created content for nationally recognized companies. All three are passionate about the future of content creation and how it can change the face of social engagement for content creators.

Show Notes

• Interesting Line: Know Content is a podcast all about content, made by content creators. 
• Interesting Thought: We want to help our community and our listeners really understand and make good content