Knowledge at Wharton

Wharton professors Christian Terwiesch and Karl Ulrich discuss their new book, 'The Innovation Tournament Handbook,' a how-to manual for generating winning ideas and solutions in any organization.

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What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger.

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Customers are unhappy when their favorite retailers make it harder to earn rewards, as Starbucks, Dunkin’ and Best Buy have recently done. But firms have to walk a fine line between customer loyalty and profits, says Wharton’s Raghuram Iyengar.

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Wharton’s Matthew Bidwell thinks the slew of new salary transparency laws sweeping the nation will help advance pay equity, although it may not raise salaries overall.

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In this episode of Leading Diversity at Work, Wharton’s Stephanie Creary leads a discussion on how major legal and policy decisions, including Florida’s Stop WOKE Act, are affecting diversity, equity and inclusion efforts.

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Wharton professor Christian Terwiesch analyzes ChatGPT's performance on his exam and why the controversial software has limitless potential to improve education, business, and a range of industries.

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Financial literacy and clarity will help fix retirement planning gaps, according to a study that delved into multiple dimensions of under-saving.

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The SEC is amending a specific rule in hopes to make insider trading more difficult for company executives. Wharton’s Dan Taylor explains how it works.

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Wharton management professor Martine Haas says now that hybrid work has been around for a while, companies need to spend the next year figuring out what works best and refining their policies.

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Divestiture is an important strategy for a company seeking healthy financial growth, one that is often overlooked. In her new book, Wharton’s Emilie Feldman explains why sometimes the best way to add value is through subtraction.

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