Launch Grow and Scale Your Business with Heart and Soul

Your website is an authentic expression of you and your business, but far too often we see people rush the process and then feel disappointed when it falls shortly.

In this episode Sam speaks with Dmitry Koslov of Influex as he breaks down the essentials ingredients in building a website that truly represents you.

Guide to the Key Takeaways

• The importance of a strong website to help launch grow and scale your business (0.00 – 3.39)
• Getting creative clarity on what to include in your website (3.40 – 5.09)
• Messaging mastery – how to nail your copy (5.10 – 5.48)
• Briefing a designer and having all the essentials ready to go (5.49 – 6.40)
• Execution and how to quality test your website (6.41 - 09)
• Choosing the right platform for your needs and budget (8.10 – 10.22)
• How to create your client avatar (10.23 – 13.59)
• The importance of photography and video in your personal brand (14.00 – 16.10)
• Integrating social media on your website (16.11 – 19.07)
• The key for making a great lead magnet (19.08 – 23.21)
• The ideal number of pages on a website (23.22 – 27.15)
• Understanding your landing page options (27.16 – 28.09)
• 3 biggest website mistakes (28.10 – 30.44)
• About Dmitry Koslov (30.45 – 35.17)
• How to contact Dmitry Koslov (35.18 – 37.14)
• Dmitry’s heroes poem (37.15 – end)

Are you no longer content with steady business growth? Want to see more ROI and stand out from the pack?

In this 2 part episode, Gulliver Giles unlocks the sales techniques that every business owner needs to know. He also presents some home-truths about mindset and how it may be limiting your potential. A must listen for any business owner who is serious about 10x their business.

Guide to the Key Takeaways

• The Armour of God - the 5 phase process to handle sales objections (2.03 – 10.14.)
• Selling from a place of honour and pride (10.15 – 12.59)
• Active listening and letting people know they have been heard (13.00 – 15.07)
• Which kind of objection handling to steering clear of (15.08 – 18.20)
• Reminding people of the problem and reframing the future (18.21 – 20.53)
• Challenging the narrative in one’s head (20.54 – 23.08)
• Not taking rejection personally (23.09 -26.30)
• How to get in contact with Gulliver and Strategic Anarchy (26.31 – end)

Note – there is colourful language in this podcast.

Are you no longer content with steady business growth? Want to see more ROI and stand out from the pack?

In this 2 part episode, Gulliver Giles unlocks the sales techniques that every business owner needs to know. He also presents some home-truths about mindset and how it may be limiting your potential. A must listen for any business owner who is serious about 10x their business.

Guide to the Key Takeaways

• From humble beginnings when the Yellow Pages was your number one sales tool, Gulliver’s origin story (2.03 – 9.19)
• Understanding your worth and the value you provide (9.20 – 15.10)
• The evolution of Strategy Anarchy (15.11 – 18.40)
• Why CoVID is a catalyst for digitalizing your sales and marketing processes (18.41 – 23.50)
• Using strategic partnerships as a form of lead generation (23.51 – 26.40)
• Where small businesses should invest for lead generation (26.41 – 29.56)
• Sales is not a dirty word, letting go of societies bias around the term ‘sales’ (29.57 – end)

Note – there is colourful language in this podcast.

In today’s episode Sam chats with Chris Murray, one of the world’s most renowned direct response marketing gurus, and Founder of Lead Republic.

Guide to the Key Takeaways

• From graphic designer to renowned builder of sales funnels (2.03 – 3.13)
• Finding your drive to succeed (3.14 – 06.02)
• Understanding the difference between a funnel and a website (6.19 – 08.47)
• Continuing to grow your business, despite the digital distractions (8.48 – 10.52)
• What is a lead magnet and how does it work? (10.53 – 12.46)
• What a lead magnet should look like and how much time and money should you invest (12.47 – 14.29)
• Progression over perfectionism (14.30 – 15.41)
• The key ingredients to a successful ecommerce product (15.42 – 16.40)
• How to move traditional services to an online business (16.41 – 18.07)
• Building a funnel using the 9-step marketing roadmap process (18.08 – 20.39)
• Understanding the click funnel process from a client’s perspective, starting from Facebook advertisements (20.40 – 24.54)
• Understanding what happens after a person clicks on the Facebook ad (24.55 – 28.08)
• Measuring the stats and metrics (28.09 – 33.08)
• Determining a reasonable budget for a sales funnels (33.54 – 38.10)
• Success stories of clients who have utilised click funnels. (38.11 – 41.33)
• The Two Comma Club (41.34 – 42.29)
• How to contact Chris and Lead Republic (42.39 – 42.44)
• www.leadrepublic.co

• Walking away from his previous agency despite it being “large” (42.45 – 44.44)

In this Q&A style episode, Sam shares the key components of a successful sales funnel.

Guide to the Key Takeaways

• What is a Sales Funnel? (01.18 – 2.15)
• How a Sales Funnel helps to build stronger relationships. (02.16 – 03.14)
• The importance of building an e-mail list. (03.15 – 04.31)
• How the concept of  Campbell’s Hero’s Journey can be applied to your sales funnel. (04.32 – end)

In this episode, Dave Woodward shares how he channelled his painful experiences into inspiration for one of the most creative tools in business: Sales Funnels.

In his current role as CEO of the famous ClickFunnels, Dave talks about the evolution of his company and how it is grown into a $150M+ marketing and sales funnel tool.

Guide to the Key Takeaways

• Dave shares his origin story on how he became CEO of ClickFunnels. (2.50 – 4.11)
• What is ClickFunnels and how does it work? (4.12 – 5.39)
• How can ClickFunnels be used to grow a business? (5.40 – 7.54)
• Dave explains the education process towards the evolution of ClickFunnels. (9.10 – 10.32)
• Dave reflects on the three different markets as explained by Russell Brunson’s Expert Secrets: health, wealth, relationships. (10.33 – 12.07)
• Dave delves on the evolution of ClickFunnels—where did they come from and where are they headed? (12.08 – 14.12)
• Dave explains why the important key in his business is ‘to follow-up’. (14.13 – 16.45)
• Importance of social media and online communication (e.g. emails, messenger). (17.39 – 18.05)
• What does a funnel look like for a professional service business? (18.06 – 22.21)
• How do OTOs (one-time-offers) work in ClickFunnels? (22.22 – 26.49)
• What does a funnel look like for an e-commerce business? (26.50 – 30.14)
• What should people be looking for, in terms of statistics or analytics, to know the return of investments in their assets? (30.15 – 36.14)
• Dave talks about creation versus sedation. (36.15 – 40.09)
• What was Dave’s slingshot move to pick himself back up during those hard moments in his life? (40.10 – 42.18)

Having an effective lead magnet is the ‘secret sauce’ of a good sales funnel. In this Q&A style episode, Sam shares the ins and outs on what makes a lead magnet that converts.

Guide to the Key Takeaways

• What is a lead magnet? 2.38 – 4.08
• Understanding the different types of lead magnets 4.09 – 5.13
• Critical data to obtain as part of a lead magnet 5.14 – 6.33
• Why you need a lead magnet as part of your sales funnel 6.34 – 7.34
• Choosing the right type of lead magnet for your clients 7.35 - end

In this episode Mark Bowness shares how he turned around a personal trauma, that left him searching for ‘quickest ways to die’ into a life filled with intent, heart and soul. Founder of We Build Tribes, Mark shares his vision to positively impact the lives of 1 billion people and how he has used social media as a vehicle to help coaches, thought leaders and mentors to build purpose driven tribes.

Guide to the Key Take Aways

• Understanding what makes a tribe. (3.56 – 4.43)
• Creating an unstoppable dream (4.44 – 6.56)
• Building a roadmap to engage with your audience (6.57 – 8.19)
• The 8 principles of building a tribe to launch, grow, and scale. (8.20 – 12.42)
• Mark shares his origin story and his motivation and passion for building tribes.(12.43 – 16.10)
• Transforming 200 acre of land in Fiji into the now famous Tribewanted (16.11 – 11.24)
• Mark describes how looking back into his past made him proud of where he is now. (11.25 – 19.20)
• How to be motivated in life. (19.21 – 20.53)
• Using social media platforms to build a vehicle to build your tribe. (20.54 – 21.06)
• A beginners guide to building a Facebook group for your business. (21.07 – 24.39)
• How Mark celebrates his success (24.40 – 25.33)
• Mark’s biggest mistakes and lessons learnt (25.34 – 25.53)
• Mark explains why he has “contracts for everything” (25.54 – 26.38)
• Essential books for entrepreneurs. (26.39 – 27.43)
  • Blue Ocean Strategy by Renee Mauborgne and W. Chan Kim
  • The Power of Now Journal by Eckhart Tolle
  • Crushing It by Gary Vaynerchuck
• What inspires Mark Bowness (27.44 – 28.28)
• Number one growth opportunity advice (28.29 – 29.49)
• Thoughts on business coaching and masterminds (29.50 – 30.29)
• How to get in contact with Mark Bowness? (30.30 – end)

Facebook - We build tribes

www.markbowness.com

www.webuildtribes.com

www.tribewanted.com

All the best performers have a coach, but how do you choose the right coach, mastermind, or mentor for you? In this Q&A style episode Sam shares his top 5 questions for choosing a business coach.

• How to assess value for money when choosing a coach (2.00 – 4.28)
• Having the right team of expertise around you (4.29 – 5.17)
• Embracing an education process (5.18 – 6.20)
• The benefits of peer support (6.21 – 8.15)
• Focussing your efforts through accountability  (8.16 – end)

Having coached and mentored some of the biggest names in online marketing, Alex Mandossian in literally the makes god-father of 'story-selling'. In this episode Alex shares how to attract and convert high-end clients and why it's so important to make every second count.

Guide to the Key Take Aways

Alex Mandossian’s OG Story: Alex shares how he has inspired his students to be bigger and better than him. (03:38 -06:35)

Alex shares what inspired and influence him to pursue his work. (06:36-12:43)  

Alex talks through how he got to where he is and why he charges what he charges (and is it really a lot?) (12:44-14:20) 

Alex explains what ethical influence means? (14:21-16:39) 

Why does Alex say ‘300 seconds’ instead of ‘5 minutes’? (16:40-17:49) 

What makes Alex different and why does he want to be different? (17:50-21:21) 

Alex describes how building a relationship with clients is like courting/dating. (21:22-24:03) 

Why does Alex thinks connections with someone is built through commiseration and not through successes? (24:04-26:36) 

Alex explains why the crisis (global lockdown) is an opportunity. (26:37-28:18) 

For Alex, what does a failure mean? (28:19-32:27) 

Alex talks about how a business is a reflection of one’s self. (32:28-34:09) 

Alex shares the books he thinks are essential for entrepreneurs. (34:10-35:08)  

• The ONE Thing by Gary W. Keller and Jay Papasan
• The Entrepreneur Roller Coaster by Darren Hardy
• The Success Principles by Jack Canfield

What inspires Alex Mandossian? (35:09-36:15) 

How does Alex keep himself mentally fit? (36:16-38:37) 

What’s the number one lead growth opportunity that Alex sees? (38:38-39:47)  

• Prepare, Plan, Produce, Promote, Profit

Alex shares how he pivots during COVID-19? (39:48-41:10)  

Alex shares his thoughts on business coaching and mastermind. (41:11-43:24)  

Alex talks about the tall poppy mindset. (43:25-45:42) 

Alex shares his ‘executive summary’ template. How can people get in touch with Alex? /Outro/(45:43-END)