Learning From Others

Why do some people buy from you and others don't? The human mind has only one need and today's guest can help you figure what it is. The answer might surprise you.

Please welcome John Voris.

Contact Info:

• Email: [email protected]
• Skype: [email protected]
• Telephone: (831) 521-5553
• Website: http://johnvoris.com
• LinkedIn: https://www.linkedin.com/in/johnvoris/
• Twitter: http://www.twitter.com/johnwvoris
• Facebook: https://www.facebook.com/JohnVorisPhilosopher/
• Book Links: https://johnvoris.com/books/

Personal question for you. Do you do "the video?" You know, video... like you do "the phone," "the text," or "the email?"

Today's guest is here to help you communicate with video faster, easier, and in a more personal, human way to grow your business. And why video shouldn't be used any less than text, email, and phone and should be just as convenient.

And listen until the end to hear why decades ago he drove a 70 seater school bus around the country for Microsoft.

Please welcome Ethan Beute.

Contact Info

• https://bombbomb.com
• https://bombbomb.com/book
• https://bombbomb.com/podcast

Today's guest is an author, Forbes speaker, and President & CEO of Project Success. Clarity in business is always important, but even more-so in today's confusing times. "If you confuse, you lose," today's guest says.

With over 30 years as a project manager and leader, today's guest is here to ensure that you don't let working remotely add to lack of communication.

Please welcome Clint Padgett.

Contact Info

• https://projectsuccess.com

Today's guest is the self proclaimed "laziest salesman in America." He is here today to show you how to grow your sales by leveraging technology and automation.

Having won sales awards at two different Fortunate 500 companies and with 20 years of sales experience, please welcome a man whose name I will slaughter at least three times in this episode... Gessie Schechinger.

As a business owner, bringing on an intern often sounds enticing. But interns are only as good as the framework that you have built in place for them.

What's that? You don't have a strategy plan for your interns? Today's guest can help.

He founded Internship Institute, helping businesses maximize the value of interns.

Additionally, this athlete, single parent, caretaker, consultant and nonprofit founder has a goal of positively impacting 100,000,000 people in the next five years. Will you be one of them?

Please welcome Matt Zinman.

Contact Info

• https://z-isms.com
• https://mattzinman.com

As a business owner, bringing on an intern often sounds enticing. But interns are only as good as the framework that you have built in place for them.

What's that? You don't have a strategy plan for your interns? Today's guest can help.

He founded Internship Institute, helping businesses maximize the value of interns.

Additionally, this athlete, single parent, caretaker, consultant and nonprofit founder has a goal of positively impacting 100,000,000 people in the next five years. Will you be one of them?

Please welcome Matt Zinman.

Contact Info

• https://z-isms.com
• https://mattzinman.com

What if you could increase your revenue but without increasing your customer count?

Today's guest is here to show you how you can grow more loyal customers that not only buy more from you and more consistently, but also become brand advocates to share your company with others.

Please welcome Blake Binns.

• 0:55 - Are of Expertise of Blake Binns
• 4:18 - Blake's Journey
• 9:08 - Concept Differences
• 13:27 - Think About the Customer Experience
• 17-13 - Importance of Intent and Where Do you Begin

Contact Info

• https://goodadvicecoaching.com
• https://www.linkedin.com/in/blakebinns/

Mr. Blake Binns. Thanks for jumping on learning from others. How are you doing? Hey man. How are you doing? I'm good. I'll um, before we hit record, we we're talking about very masculine things and beard. So, um, naturally. Yeah. Yeah. That's funny. You, like you said, it seems like every time we have a guest that, um, one of us has a beard than, than.

You talk about beards, you got to man. Well, you know, it's, it's, I feel like all of us, or maybe I'm projecting. I feel like when I was a kid, like all of my friends, none of us could grow beards. And so now that we are all at the age that we can find, I mean, I think it came in at like 25 and now that we're at the age that everyone can have a beard.

Now we just like explicitly make sure to like, when we see someone's Beaver, like it's a nice beard to a stranger. I'm sure. I'm sure strangers are like, what's wrong with you? Like, why are, you know, Thanks. All right. So Blake, um, I asked our guests two questions. Question number one is what's your area of expertise and what are we gonna learn from you today?

Yeah, so I run a business coaching company called good advice and really the sweet spot for our company is we help companies build their 1000 raving fans, which is a very basic concept that comes from the thousand true fans concept. And it's basically, how do you really grow a business where your customers love to buy from you again and again, and again?

And it's not just your external company customers, it's also your internal customers. Meaning how do you have employees who really love your company? Uh, which is especially true right now during COVID, because frankly there's a lot of employees who are like, do my company sucks. Like they did not keep take care of me at all.

Um, so, so essentially we're we're growing businesses is what we do for a living. Okay, cool. Yeah, I actually have, um, uh, I want to dig pretty deep on that, because like you said, it's applicable to the current economic environment, but not until I ask you question number two, which is, what do you suck at?

Like, well, we probably should get my wife in here cause she would, she would probably tell you, you know, it's funny because. I, I was doing, uh, a personality test with some people. And there were like all these flaws that showed up and I was like, I was like, this test sucks. And so I got home, I got home.

Sure. Her name is my, my wife's name is joy. And I was like, can you believe how jive this test is? And she's like, Oh yeah, that's all you sure.

I would say I probably I'm super sarcastic. And so I'm, I'm pretty sucky at like going deep with people. Like it's hard for me to like, not make a joke. And especially like when my wife is like really feeling raw about something and I make some comment and she's like, all right, I'm calling my sister.

Listen. Yeah. So I would say, aye. Aye. I mean, I can have deep conversation and not that all the therapists listening are like, what's wrong with this guy? I just, I just like humor, you know, I just like to make jokes and I dunno, it's just my personality, I guess. So I was, um, we were talking to Todd Hartley, I guess the other day.

And, and, uh, he runs this big company. He was kind of saying the same thing. He's like, man, when I'm in meetings, like I'm just waiting for the punchline. Like I can't stare at spreadsheets and numbers and the whole time I'm looking for jokes, let's see. Isn't that kind like, you know, you think about it and like so many meetings get so in the weeds, you kind of need that person to like.

Bring people out of it and be like, okay, let's, let's actually lighten up and really think about what we do. Yeah. Yeah. All right. So a thousand raving fans, um, I'm familiar with concept and I assume that some of the people might, even if they're not familiar with concept, they they're probably familiar because of like the what's what's the other thing, a hundred.

Your dream 100. So I assume it's like, kind of, yeah. There's tons of variants of it. Yes. I say that with me having a variant of it. I mean, it's, it is very intuitive. I mean, it doesn't take it. Doesn't take rocket science to understand the concept. Uh, but in case maybe your listeners aren't fully familiar of it.

The bottom line is. To, to grow a sustainable business. You don't need to chase thousands and thousands or millions of customers. What's actually more profitable and sustainable for your business is to build a tribe of people who love your brand and who actually will buy from you over and over and over again.

And it there's a lot of, um, uh, you can get really into the weeds on the details of looking at like the. The value of a return customer versus what you spend to acquire a new customer. Um, all of these things together, kind of what build this, um, very common strategy in business. So how did you get into specializing in this?

So I was working for a consulting. I was an executive coach at a consulting company here in Northwest Arkansas, um, which I got to plug Northwest Arkansas for a second. Cause anytime I mentioned that people are like, actually I mentioned that the other day and someone was like, Oh man, I was in Phoenix the other day.

And I was like, okay, well that's Arizona, you know, you got the a right. You know, but, um, so people really mix it up. Oh yeah, man. Well, you know, the South is, you never know what state you're in, I guess. I don't know. But, uh, comments, I get comments like that all the time or, you know, they're like, Oh, what's even in Arkansas.

And I'm like, well, that's a fair question, but. In Northwest Arkansas, we actually have the headquarters of Walmart, Tyson, JB hunt, three really awesome fortune 500 companies. And so probably about four years ago, I was working as an executive coach for this really awesome consulting company in our area.

And we were serving companies like Walmart, Tyson, JB hunt, these other companies. But part of what was happening in this process was I was realizing that. We were leaving a lot of money on the table by really not nurturing the relationships we had. We were kind of all over the place. And so whenever I left that company, I kind of had that in the back of my mind.

And when I went on to start good advice, I started working with business owners who. And this is so true in business. I'm sure you see this all the time as well. There's, there's nothing, there's no new concept in business. Like a lot of this stuff is really, um, basic. It's easy to understand. However, it's hard to actually implement.

And so I started working with business owners and I was just, I was just talking about growing businesses. I wasn't even talking about raving fans. But it starts talking to business owners who were doing things that were, so they were, they were in such opposition of the concepts. So here's a great example.

I was working with a guy who sells, basically sells protein powder and he had a customer who, you know, the average customer buys like a, a, um, A two quart container of protein and it's maybe like 20 bucks, 30 bucks or whatever. Well, he had this one customer who bought something like $300 worth of protein powder.

And then the customer asks and you know, those little like obnoxious plastic, uh, cup things that, you know, they get lost in the protein powder. You can never find it. I, yeah. Yeah. Well, so I say it, like, I work out, like, I just know what I know about it. So. You had these really obnoxious little cups, they get lost in the protein powder.

Well, this customer says, Hey, could I possibly get a couple of extra just since I bought so much? Um, sometimes I typically lose it. Would it be okay? Well, this business owner got so offended and talking to me was like, I feel like my customers taking advantage of me that he's trying to get an extra buck out of me.

Like, how do I tell this person? No. And I'm like, You know, you're crazy. What are you doing? And I'm like, how much does this little plastic thing costs you? And he's like, well, it cost me. Yeah. It cost me, pennies cost me nothing. And I'm like, what, what is wrong with you? You need to tell them. Yeah, of course you can have these cups, like, absolutely thank you for your business.

And that's an extreme example, but, but over and over and over again, I was seeing business owners who were really tanking their company by not. Not understanding what good customer service looks like and really, how do I really retain a really incredible customer rather than, um, actually I had one business owner who was like, well, if they don't like what I'm selling, they can go somewhere else.

And I was like, well, they, they, they will go somewhere else. That's, that's how business works. And so I would say over the last couple of years of my business, it's really sort of, it's just been a passion project for me. I've kind of just. The business has evolved to really hone in on and you need to be building those raving fans.

If you're go

What if you could increase your revenue but without increasing your customer count?

Today's guest is here to show you how you can grow more loyal customers that not only buy more from you and more consistently, but also become brand advocates to share your company with others.

Please welcome Blake Binns.

• 0:55 - Are of Expertise of Blake Binns
• 4:18 - Blake's Journey
• 9:08 - Concept Differences
• 13:27 - Think About the Customer Experience
• 17-13 - Importance of Intent and Where Do you Begin

Contact Info

• https://goodadvicecoaching.com
• https://www.linkedin.com/in/blakebinns/

Mr. Blake Binns. Thanks for jumping on learning from others. How are you doing? Hey man. How are you doing? I'm good. I'll um, before we hit record, we we're talking about very masculine things and beard. So, um, naturally. Yeah. Yeah. That's funny. You, like you said, it seems like every time we have a guest that, um, one of us has a beard than, than.

You talk about beards, you got to man. Well, you know, it's, it's, I feel like all of us, or maybe I'm projecting. I feel like when I was a kid, like all of my friends, none of us could grow beards. And so now that we are all at the age that we can find, I mean, I think it came in at like 25 and now that we're at the age that everyone can have a beard.

Now we just like explicitly make sure to like, when we see someone's Beaver, like it's a nice beard to a stranger. I'm sure. I'm sure strangers are like, what's wrong with you? Like, why are, you know, Thanks. All right. So Blake, um, I asked our guests two questions. Question number one is what's your area of expertise and what are we gonna learn from you today?

Yeah, so I run a business coaching company called good advice and really the sweet spot for our company is we help companies build their 1000 raving fans, which is a very basic concept that comes from the thousand true fans concept. And it's basically, how do you really grow a business where your customers love to buy from you again and again, and again?

And it's not just your external company customers, it's also your internal customers. Meaning how do you have employees who really love your company? Uh, which is especially true right now during COVID, because frankly there's a lot of employees who are like, do my company sucks. Like they did not keep take care of me at all.

Um, so, so essentially we're we're growing businesses is what we do for a living. Okay, cool. Yeah, I actually have, um, uh, I want to dig pretty deep on that, because like you said, it's applicable to the current economic environment, but not until I ask you question number two, which is, what do you suck at?

Like, well, we probably should get my wife in here cause she would, she would probably tell you, you know, it's funny because. I, I was doing, uh, a personality test with some people. And there were like all these flaws that showed up and I was like, I was like, this test sucks. And so I got home, I got home.

Sure. Her name is my, my wife's name is joy. And I was like, can you believe how jive this test is? And she's like, Oh yeah, that's all you sure.

I would say I probably I'm super sarcastic. And so I'm, I'm pretty sucky at like going deep with people. Like it's hard for me to like, not make a joke. And especially like when my wife is like really feeling raw about something and I make some comment and she's like, all right, I'm calling my sister.

Listen. Yeah. So I would say, aye. Aye. I mean, I can have deep conversation and not that all the therapists listening are like, what's wrong with this guy? I just, I just like humor, you know, I just like to make jokes and I dunno, it's just my personality, I guess. So I was, um, we were talking to Todd Hartley, I guess the other day.

And, and, uh, he runs this big company. He was kind of saying the same thing. He's like, man, when I'm in meetings, like I'm just waiting for the punchline. Like I can't stare at spreadsheets and numbers and the whole time I'm looking for jokes, let's see. Isn't that kind like, you know, you think about it and like so many meetings get so in the weeds, you kind of need that person to like.

Bring people out of it and be like, okay, let's, let's actually lighten up and really think about what we do. Yeah. Yeah. All right. So a thousand raving fans, um, I'm familiar with concept and I assume that some of the people might, even if they're not familiar with concept, they they're probably familiar because of like the what's what's the other thing, a hundred.

Your dream 100. So I assume it's like, kind of, yeah. There's tons of variants of it. Yes. I say that with me having a variant of it. I mean, it's, it is very intuitive. I mean, it doesn't take it. Doesn't take rocket science to understand the concept. Uh, but in case maybe your listeners aren't fully familiar of it.

The bottom line is. To, to grow a sustainable business. You don't need to chase thousands and thousands or millions of customers. What's actually more profitable and sustainable for your business is to build a tribe of people who love your brand and who actually will buy from you over and over and over again.

And it there's a lot of, um, uh, you can get really into the weeds on the details of looking at like the. The value of a return customer versus what you spend to acquire a new customer. Um, all of these things together, kind of what build this, um, very common strategy in business. So how did you get into specializing in this?

So I was working for a consulting. I was an executive coach at a consulting company here in Northwest Arkansas, um, which I got to plug Northwest Arkansas for a second. Cause anytime I mentioned that people are like, actually I mentioned that the other day and someone was like, Oh man, I was in Phoenix the other day.

And I was like, okay, well that's Arizona, you know, you got the a right. You know, but, um, so people really mix it up. Oh yeah, man. Well, you know, the South is, you never know what state you're in, I guess. I don't know. But, uh, comments, I get comments like that all the time or, you know, they're like, Oh, what's even in Arkansas.

And I'm like, well, that's a fair question, but. In Northwest Arkansas, we actually have the headquarters of Walmart, Tyson, JB hunt, three really awesome fortune 500 companies. And so probably about four years ago, I was working as an executive coach for this really awesome consulting company in our area.

And we were serving companies like Walmart, Tyson, JB hunt, these other companies. But part of what was happening in this process was I was realizing that. We were leaving a lot of money on the table by really not nurturing the relationships we had. We were kind of all over the place. And so whenever I left that company, I kind of had that in the back of my mind.

And when I went on to start good advice, I started working with business owners who. And this is so true in business. I'm sure you see this all the time as well. There's, there's nothing, there's no new concept in business. Like a lot of this stuff is really, um, basic. It's easy to understand. However, it's hard to actually implement.

And so I started working with business owners and I was just, I was just talking about growing businesses. I wasn't even talking about raving fans. But it starts talking to business owners who were doing things that were, so they were, they were in such opposition of the concepts. So here's a great example.

I was working with a guy who sells, basically sells protein powder and he had a customer who, you know, the average customer buys like a, a, um, A two quart container of protein and it's maybe like 20 bucks, 30 bucks or whatever. Well, he had this one customer who bought something like $300 worth of protein powder.

And then the customer asks and you know, those little like obnoxious plastic, uh, cup things that, you know, they get lost in the protein powder. You can never find it. I, yeah. Yeah. Well, so I say it, like, I work out, like, I just know what I know about it. So. You had these really obnoxious little cups, they get lost in the protein powder.

Well, this customer says, Hey, could I possibly get a couple of extra just since I bought so much? Um, sometimes I typically lose it. Would it be okay? Well, this business owner got so offended and talking to me was like, I feel like my customers taking advantage of me that he's trying to get an extra buck out of me.

Like, how do I tell this person? No. And I'm like, You know, you're crazy. What are you doing? And I'm like, how much does this little plastic thing costs you? And he's like, well, it cost me. Yeah. It cost me, pennies cost me nothing. And I'm like, what, what is wrong with you? You need to tell them. Yeah, of course you can have these cups, like, absolutely thank you for your business.

And that's an extreme example, but, but over and over and over again, I was seeing business owners who were really tanking their company by not. Not understanding what good customer service looks like and really, how do I really retain a really incredible customer rather than, um, actually I had one business owner who was like, well, if they don't like what I'm selling, they can go somewhere else.

And I was like, well, they, they, they will go somewhere else. That's, that's how business works. And so I would say over the last couple of years of my business, it's really sort of, it's just been a passion project for me. I've kind of just. The business has evolved to really hone in on and you need to be building those raving fans.

If you're goin

Coronavirus forced a new evolution in business, where everyone now knows the importance of video in online communication. So what if you could learn from the original expert that's been preaching the value of video since before the world changed in 2020?

Today's guest has done campaigns with legends like Justin Timberlake and Tony Robbins. He's here to teach you how to explode your business with video, and how to do it with simplicity.

Please welcome Todd Hartley.

Contact Info

• https://www.linkedin.com/in/videotodd/

What if you could sell more... but without selling?

What if, instead, you focused on building relationships and those free relationships became your most profitable source of sales?

Today's guest talks about doing exactly that, and the ups and downs of entrepreneurship. Please welcome Joy Abdullah.

Contact Info

• https://3minutemarketing.biz/
• https://www.linkedin.com/in/joyabdullah/