#522: Under Armour Shares UA Rewards
29m
·
Let's Talk Loyalty
·
This episode is available in audio format as “Let’s Talk Loyalty” and in video format on www.Loyalty.TV.
Today’s conversation features Under Armour, a leading inventor, marketer, and distributor of branded athletic performance clothing, footwear, and accessories.
Under Armour was originally launched in 1996 but only recently launched its loyalty proposition for customers.
Joining us today to share the story of this program is Nandika Suri, VP, Global Loyalty, CRM and Personalization at Under Armour.
Nandika shares how her insights from more than sixteen years in the airline loyalty sector were invaluable in guiding Under Armour’s transformation from its initial vision to become the “UA Rewards” program, which has already proven hugely succesful and enrolled nearly 3 million members in its first six months alone.
Show notes:
1) Under Armour
2) “UA Rewards”
3) Nandika Suri
4) Watch the full interview at www.Loyalty.TV
The episode #522: Under Armour Shares UA Rewards from the podcast Let's Talk Loyalty has a duration of
29:07. It was first published
More episodes from Let's Talk Loyalty
#543: Langham Hospitality Group Launches "Brilliant by Langham".
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
The Langham Hospitality Group recently launched its “Brilliant by Langham” loyalty programme after a comprehensive two year project, led by Susan Nisbet, their VP of Loyalty.
Langham Hospitality Group is the wholly-owned subsidiary of Great Eagle Holdings, which operates a family of distinctive hotels under various brands across Asia, Europe, North America and the Middle East.
In today’s conversation, Susan shares her career specializing in loyalty in the hospitality sector, and some of the incredible learnings launching a new hotel loyalty program in such a mature and competitive sector, along with the unique challenges to create a compelling concept that works for a range of diverse global cultures.
Listen to enjoy my conversation with Susan Nisbet from The Langham Hospitality Group.
Show notes:
1) Susan Nisbet
2) The Langham Hospitality Group
3) Brilliant by Langham
4) Watch the full interview at www.Loytalty.TV
#542: Global Loyalty Marketing and Travel Trends with Mastercard
Today’s episode of Let's Talk Loyalty is created in partnership with our friends in Mastercard.
Our guest today is Kate Mescal-Pevzner, Senior Vice President of Global Cardholder Services for Mastercard, who joins us to share her insights on key trends in the global loyalty industry, as well as some incredibly exciting statistics from Mastercard on how people’s travel habits are changing.
While you won’t be surprised to hear that people are traveling more and more for unique experiences, it was fascinating to hear some of the reasons that people are choosing to fly – whether it’s to attend the concert of a superstar like Taylor Swift or something more unexpected like the recent solar eclipse in the United States!
With a truly global perspective on consumer insights, both from the data from their payments card business, as well as their flagship travel report from the Mastercard Economics Institute, I have no doubt you’ll enjoy listening and learning from Kate Mescal-Pezvner from Mastercard.
Show notes:
1) Kate Mescal-Pevzner
2) Mastercard
#541: Reward Experiences Made Memorable for Members
The Loyalty Academy™ senior faculty members, Bill Hanifin and Aaron Dauphinee, are back from CRMC 2024 to bring you this week’s "Wiser Loyalty" podcast episode. This is the last week of this month’s topic series which is drawing constructs from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108). This week the share their perspectives on the importance of creating seamless, brand aligned, and remarkable redemption experiences for members or experiences that are the reward themselves.
In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation which is nearing on 1,000 individuals across 53 countries worldwide.
Show Notes:
1) Aaron Dauphinee
2) Bill Hanifin
3) The Wise Marketer
#540: Canadian Automobile Association Shares the Power of Membership Mindset
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Today’s interview features a return guest, Steve Allmen, EVP of Strategy and Partnerships with the Canadian Automobile Association.
Steve joins us on Loyalty TV to explain how global "roadside assistance" organisations around the world are evolving in 2024.
He also shares how the "Canadian Automobile Association" obsesses about creating value for its members, whether they are drivers or not!
While many of us as loyalty professionals rely on "earn and burn" loyalty models to drive engagement, their "membership mindset" creates new opportunities for growth that are fascinating for us all!
Listen to enjoy my conversation with Steve Allmen.
Show notes:
1) Steve Allmen
2) Canadian Automobile Association
3) LTL #306: Canada's Changing Loyalty Market & Canadian Automobile Association Insights
4) Watch the full interview at www.Loyalty.TV
#539: Exploring Loyalty: Insights from David Slavick of Ascendant Loyalty Marketing
David Slavick is Co-Founder and Partner at Ascendant Loyalty Marketing. His interview unpacks a vast array of loyalty discussion points, which flow easily due to David’s extensive experience both brand side and consultancy/agency side. We enjoy the deep dive into partnerships, programme commercials and programme manager pain points.
Hosted by Amanda Cromhout
Show Notes:
1) David Slavick
2) Ascendant Loyalty Marketing