Let's Talk Loyalty

Helène Brand is one of the team of loyalty marketers responsible for the outstanding performance of the internationally-recognised and award-winning loyalty programme in South Africa called "My School My Village My Planet". In this episode, she talks through the advantages and challenges of using a community-based loyalty programme and the incredible results that can be achieved when it's done well.   

Helène now works as a freelance marketing consultant and she's passionate about using storytelling to define your brand's purpose, creating compelling concepts which drive consumer loyalty both directly and indirectly.  

She also shares a fantastic example of leveraging intentional behaviours to drive social change with a case study about an organisation called "Global Citizen" - a new model for loyalty that brands can connect with if they are focused on creating social or environmental change.

Show Notes: 

Hèlene Brand - LinkedIn profile

Email: [email protected] 

Resources

• Don Miller’s StoryBrand: Book and Podcast
• Michael Hyatt: Lead to Win podcast 
• Nudge: Book by Thaler and Sunstein on how to improve decisions about health, wealth and happiness - useful as someone in the loyalty space who wishes to influences customer behaviour that will maximise benefit for the customer and the business.

It's been said that loyalty marketing is one of the most powerful and effective tools for any commercial marketer - and Crispin Rogers can prove it.

Download this show to hear from the man who originally led the assessment and development of loyalty programmes for Shell worldwide - a notoriously challenging industry to drive profitable customer behaviour. 

Crispin shares insights across fuel retail and payments and then shares his own truly big idea - to access the £7 BILLION of unspent loyalty points in the UK market alone - helping customers donate them to the charity of their choice. 

This podcast talks through how "For Good Causes" ensures customers, brands and charities all benefit from leveraging the power of loyalty programmes to benefit whatever charity or cause their customers care about.

Crispin Rogers: 

https://www.linkedin.com/in/crispinrogers/

https://www.forgoodcauses.org/

[email protected]

Show Notes: 

https://www.dunnhumby.com/

https://www.beyondanalysis.co.uk/

 http://www.myschool.co.za/ - MySchool MyVillage MyPlanet programme

Episode five of "Let's Talk Loyalty" discusses an award-winning loyalty programme in the education sector in the Middle East region.

Today I chat to its creator, Manav Fernandez, a loyalty consultant based in Dubai who developed the entire strategy, identity, value proposition, platform solution and communications strategy for "GEMS Rewards" programme - developed as a unique way to help offset the costs of private education for families.

The programme won the "Loyalty Magazine" award for the BEST loyalty programme in the Middle East and Asia region in 2018.

Show notes of useful links/assets mentioned by Manav:

Online Learning:

- Coursera

- Lynda.com

- Udemy.com

- https://www.edx.org/

Books: 

- Sapiens by Yuval Harari

https://www.ynharari.com/book/sapiens/

- Hitmakers by Derek Thompson 

https://www.amazon.com/Hit-Makers-Science-Popularity-Distraction/dp/110198032X

Contact Details:

Email: [email protected]

Linkedin: https://www.linkedin.com/in/manav-fernandez-3a12655/

Mike Atkin has advised, launched or worked on over 85 loyalty programmes in his 30 year career to date and is one of the best known experts in the loyalty industry. His work spans every sector from grocery (Tesco), to fuel retail (BP and Shell) through to coalition programmes and loyalty platform technology. 

A real loyalty expert to listen to and learn from about loyalty marketing. 

https://www.linkedin.com/in/mikejatkin/

[email protected]   

Twitter #loyaltyguru

https://www.customerstrategynetwork.com/

Show Notes:

Training Sources:

http://www.LoyaltyAcademy.org for CLMP (Customer Loyalty Marketing Professional) Qualification.

https://thecxacademy.org/ for Customer Experience training.

Staying up to date/Loyalty Resources and References:

http://www.TheWiseMarketer.com - Loyalty Newsletter

http://www.TheLoyaltySurgery.com - UK Loyalty Conference Oct 2019

https://loyaltyacademy.org - US Loyalty Conference March 2020

Mike Atkin has advised, launched or worked on over 85 loyalty programmes in his 30 year career to date and is one of the best known experts in the loyalty industry. His work spans every sector from grocery (Tesco), to fuel retail (BP and Shell) through to coalition programmes and loyalty platform technology. 

A real loyalty expert to listen to and learn from about loyalty marketing. 

https://www.linkedin.com/in/mikejatkin/

[email protected]   

Twitter #loyaltyguru

https://www.customerstrategynetwork.com/

Show Notes:

Training Sources:

http://www.LoyaltyAcademy.org for CLMP (Customer Loyalty Marketing Professional) Qualification.

https://thecxacademy.org/ for Customer Experience training.

Staying up to date/Loyalty Resources and References:

http://www.TheWiseMarketer.com - Loyalty Newsletter

http://www.TheLoyaltySurgery.com - UK Loyalty Conference Oct 2019

https://loyaltyacademy.org - US Loyalty Conference March 2020

3Plus is the award-winning loyalty programme for the Three mobile phone network in Ireland.

This show discusses the history of 3Plus, what it offers customers and the superb results it has achieved in the last few years. 

Contact details for Siobhan Lynch, Loyalty Manager, 3Plus Ireland: 

https://www.linkedin.com/in/siobhan-lynch-a28bb36/

As a loyalty marketing professional, Sanjeev Nichani has worked with some of India's top loyalty programmes, including Loylty Rewardz - a programme for over 100 million banking customers in India, AIMIA, and now Raymond Rewards, a men's retail fashion proposition that recognises and rewards customers across all markets segments and across 1,000 retail stores.

Includes insights on launching a loyalty programme within a franchise business, upcoming ideas to engage with members in digital channels and where Raymond Limited is focusing its commercial strategy in 2019 through to 2025.

An introduction to your show host - Paula Thomas and a background to the show. Designed exclusively for loyalty marketing professionals, this episode introduces some of the key people in the industry as well as the main media publications for loyalty marketing professionals.

Show Notes:

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