Fly High Media Talks

From being a street artist to an augmented reality artist, Doddz has done it all.  

Doddz joins Matt to talk about some of his creative work and commissions as well as some fascinating personal stories and what you can expect to see in the future for AR.  

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Doddz's Instagram: https://www.instagram.com/doddz/V

irtual Art Space: https://www.instagram.com/virtualartspace/

Dodds'z LinkedIn: https://www.linkedin.com/in/doddz/

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About Fly High Media We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs. —————————— 

Agency Website: https://www.flyhighmedia.co.uk

Facebook: https://www.flyhighmedia.co.uk/Facebook

Twitter: https://www.flyhighmedia.co.uk/Twitter

LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn

Instagram: https://www.flyhighmedia.co.uk/Instagram

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Matt’s Social Links: Facebook: https://www.facebook.com/matthewjpyke/

Twitter: https://www.twitter.com/matthewjpyke/

LinkedIn: https://www.linkedin.com/in/matthewjpyke

Instagram: https://www.instagram.com/matthewjpyke/

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Liam is the Head of Marketing at Reach Interactive who are an industry-leading Bulk SMS marketing platform with clients such as Anytime Fitness, the NHS, Sports Direct and Hermes. 

SMS is a channel that can sometimes be overlooked and undervalued but Liam explains the benefits and the value that it can bring to small businesses all the way up to enterprises. He tells some interesting stories on his favourite campaigns and what it takes to make a successful SMS marketing campaign. 

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Liam's Linkedin: https://www.linkedin.com/in/liamquinn9/ 

20 Minute Marketing Podcast: https://www.reach-interactive.com/why-reach/the-reach-podcast/ 

Reach Interactive's Website: https://www.reach-interactive.com/ 

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About Fly High Media We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs. —————————— 

Agency Website: https://www.flyhighmedia.co.uk 

Facebook: https://www.flyhighmedia.co.uk/Facebook 

Twitter: https://www.flyhighmedia.co.uk/Twitter 

LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn 

Instagram: https://www.flyhighmedia.co.uk/Instagram 

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Matt’s Social Links: 

Facebook: https://www.facebook.com/matthewjpyke/ 

Twitter: https://www.twitter.com/matthewjpyke/ 

LinkedIn: https://www.linkedin.com/in/matthewjpyke 

Instagram: https://www.instagram.com/matthewjpyke/ 

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Jonas is on a mission to help get people fit and healthy by helping people discover participation opportunities via his app, Orfi Active which he founded in early 2019.  

It has not been a straight forward road for Jonas, he originally co-founded a similar app a few years ago called Hoops Connect however this didn't work out. Throughout the podcast, Jonas shares some inspirational stories during his entrepreneurial journey from the very start up until the present day and gives so actionable tips for entrepreneurs wanting to set up in business.  

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Jonas' Twitter: https://twitter.com/JonUrbonas

Jonas' Linkedin: https://www.linkedin.com/in/jonasurbonas/

Jonas' Website: https://www.orfiactive.com/

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Download Orfi Active: 

https://apps.apple.com/bm/app/orfi-active/id1463378042 

https://play.google.com/store/apps/details?id=com.orfiactive

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SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE

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About Fly High Media 

We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. 

Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs. —————————— 

Agency Website: https://www.flyhighmedia.co.uk

Facebook: https://www.flyhighmedia.co.uk/Facebook

Twitter: https://www.flyhighmedia.co.uk/Twitter

LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn

Instagram: https://www.flyhighmedia.co.uk/Instagram

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Matt’s Social Links: Facebook: https://www.facebook.com/matthewjpyke/

Twitter: https://www.twitter.com/matthewjpyke/

LinkedIn: https://www.linkedin.com/in/matthewjpyke

Instagram: https://www.instagram.com/matthewjpyke/

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Ash Jones is the Founder of Great influence and works with some of the UK's leading Founders and CEOs. Ash's speciality is helping industry-leaders tell their story online to become influential on social media.  

He was on the founding team of Social Chain and you may have seen some of his work as he has been at the forefront of working with CEOs & Founders of companies such as; Huel, PrettyLittleThing and Myprotein.   

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Timestamps   

00:12:10 - What it takes to grow an audience from zero 

00:23:20 - Ash’s definition of personal branding 

00:26:03 - First stages of growing a personal brand 

00:29:37 - Content creation process 

00:33:57 - Creating content and taking it to the next level 

00:45:49 - TikTok and B2B marketing 

00:48:10 - Viral Dog 

00:52:41 - You cannot predict going viral 

00:56:45 - Actionable steps  

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Ash's Twitter: https://twitter.com/_ashleybjones 

Ash's Linkedin: https://www.linkedin.com/in/ash-jones-85363975/ 

Ash's Website: https://www.greatinfluence.co.uk 

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SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE 

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About Fly High Media 

We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs.

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Agency Website: https://www.flyhighmedia.co.uk 

Facebook: https://www.flyhighmedia.co.uk/Facebook 

Twitter: https://www.flyhighmedia.co.uk/Twitter 

LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn 

Instagram: https://www.flyhighmedia.co.uk/Instagram 

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Matt’s Social Links: Facebook: https://www.facebook.com/matthewjpyke/ 

Twitter: https://www.twitter.com/matthewjpyke/ 

LinkedIn: https://www.linkedin.com/in/matthewjpyke 

Instagram: https://www.instagram.com/matthewjpyke/ 

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Dawn Anderson is the Founder and Managing Director of Bertey, a Manchester-based boutique digital marketing agency.  

In this episode, Dawn and Matt talk all about information retrieval, organic search, the education system, the effect of COVID-19 on buying behaviours, voice search and more.   

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Timestamps  

0:02:51 Dawn's secret project 

0:04:22 How businesses and consumer buying habits have changed during COVID 

0:07:06 Thoughts on why businesses don't want to go online 

0:07:44 Primark not adapting to digital 

0:11:49 How have Google handled displaying reliable information during COVID? 

0:20:49 How can Google sieve out fact from fiction from tabloids when it comes to medical queries? 

0:27:16 Should tabloids journalists go through better training to ensure correct information? 

0:37:35 Dawn's SEO journey from the very beginning 

0:55:44 Google SEO is not manipulation. 

0:59:50 "The Best Backlink Is The Link That You Didn't Expect To Get" 

1:02:29 Lecturing at Manchester Metropolitan University (MMU), speaking at conferences and running a business 

1:05:59 Is university worth it if you want to work in marketing? 

1:19:36 What can you do to your website to help with voice search queries?

 1:27:40 Actionable steps for WordPress websites to improve schema markup data 

1:30:51 Will ads overtake organic results in voice search results?

1:34:33 How to meet users informational needs 

1:38:37 Actionable keyword research strategies 

1:41:07 What is the relationship between social and search? 

1:43:18 What is the definition of information retrieval?  

1:49:35 Dawn's thoughts on the future of search  

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Dawn's Twitter: https://twitter.com/dawnieando 

Dawn's LinkedIn: https://www.linkedin.com/in/msdawnanderson/ 

Dawn's Website: https://bertey.com/

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SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE  

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About Fly High Media   We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs.   ——————————  

Agency Website: https://www.flyhighmedia.co.uk  

Facebook: https://www.flyhighmedia.co.uk/Facebook  

Twitter: https://www.flyhighmedia.co.uk/Twitter  

LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn 

 Instagram: https://www.flyhighmedia.co.uk/Instagram  

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Matt’s Social Links:  

Facebook: https://www.facebook.com/matthewjpyke/ 

Twitter: https://www.twitter.com/matthewjpyke/ 

LinkedIn: https://www.linkedin.com/in/matthewjpyke 

Instagram: https://www.instagram.com/matthewjpyke/  

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Meet Ric Rodriguez, he is one of the UK's leading SEOs and is working at NYSE-listed technology company Yext, delivering industry-changing products to the world.

Ric is very passionate in his approach to search, after starting out in social media, he moved to link building and a few years later he worked his way up as a Senior SEO Director at iProspect. Along the way, he has had success with brands such as L'Oreal and Regus. 

In July 2019, Ric joined the NYSE-listed technology company Yext, who enable brands to deliver verified answers to customer questions about them both on and off their site.

Ric, in 2020 became the co-author of the book "Mastering In-House SEO", he regularly speaks at events around the world and contributes to well-known search blogs such as Search Engine Journal and Search Engine Watch. 

Mastering In-House SEO: http://masteringinhouseseo.com/  

Upcoming Speaking Event: https://omr.com/en/events/digitalmasterclasses/   

Ric's Twitter: https://twitter.com/ricrodriguez_uk 

Ric's LinkedIn: https://www.linkedin.com/in/ricprodriguez/  

Ric's Website: http://ricrodriguez.co.uk/

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SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE 

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About Fly High Media   

We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs.  

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Agency Website: https://www.flyhighmedia.co.uk  

Facebook: https://www.flyhighmedia.co.uk/Facebook  

Twitter: https://www.flyhighmedia.co.uk/Twitter  

LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn  

Instagram: https://www.flyhighmedia.co.uk/Instagram  

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Matt’s Social Links:  

Facebook: https://www.facebook.com/matthewjpyke/ 

Twitter: https://www.twitter.com/matthewjpyke/ 

LinkedIn: https://www.linkedin.com/in/matthewjpyke/ 

Instagram: https://www.instagram.com/matthewjpyke/  

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For a business to succeed online, firstly you must understand the difference between inbound and outbound marketing. 

Secondly, you must decide what is most appropriate for your business. 

Is your business a business that people search for and need right now? 

Or do you have a business/product that people don't know about yet that you want to make them aware of at scale quickly?

In this week's podcast, Matt and Denis talk all things inbound and outbound marketing to help you decide how and when you should use each for your business.

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Make sure that you like and subscribe.

If you’re interested in working with Fly High Media team then visit our website.

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SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE

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Fly High Media are a UK based digital marketing agency with offices in Manchester, Cheshire, Portsmouth and London.

We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs. 

We are here, on YouTube to provide you with the most value possible, all for free!

We respond to all questions and messages so please feel free to get in touch.

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Agency Website: https://www.flyhighmedia.co.uk

Facebook: https://www.flyhighmedia.co.uk/Facebook

Twitter: https://www.flyhighmedia.co.uk/Twitter

LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn

Instagram: https://www.flyhighmedia.co.uk/Instagram

Fly High Web: https://www.flyhighweb.com

If you have been in the space to look for marketing services in the past then the chances are that you have been surrounded by companies asking for "discovery calls", sending you links to their calendar or asking for an in-person meeting. 

For those of you who have not experienced this, you should expect to be asked some of the questions in this podcast in your discovery call or meeting. 

The idea of the discovery phase is to really dig deep into your company to find out about your values, what your current numbers look like, what your future goals are and how they can be achieved. 

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Make sure that you like and subscribe.

If you’re interested in working with Fly High Media team then visit our website.

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SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE

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Fly High Media are a UK based digital marketing agency with offices in Manchester, Cheshire, Portsmouth and London.

We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs. 

We are here, on YouTube to provide you with the most value possible, all for free!

We respond to all questions and messages so please feel free to get in touch.

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Agency Website: https://www.flyhighmedia.co.uk

Facebook: https://www.flyhighmedia.co.uk/Facebook

Twitter: https://www.flyhighmedia.co.uk/Twitter

LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn

Instagram: https://www.flyhighmedia.co.uk/Instagram

Fly High Web: https://www.flyhighweb.com

You might be intimidated or sceptical when it comes to digital marketing for your local business if you haven't tried to promote your business online before, which is perfectly fine. 

But hear us out, there are plenty of tried and tested opportunities for you to promote your local business online. You just need to follow the right steps starting with the fundamentals. 

In this week's podcast, you will learn the fundamentals of getting your business found online, along with actionable steps on how to sustainably grow to help get your business more traffic, leads and sales. 

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Make sure that you like and subscribe.

If you’re interested in working with Fly High Media team then visit our website.

——————————

SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE

——————————

Fly High Media are a UK based digital marketing agency with offices in Manchester, Cheshire, Portsmouth and London.

We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs. 

We are here, on YouTube to provide you with the most value possible, all for free!

We respond to all questions and messages so please feel free to get in touch.

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Agency Website: https://www.flyhighmedia.co.uk

Facebook: https://www.flyhighmedia.co.uk/Facebook

Twitter: https://www.flyhighmedia.co.uk/Twitter

LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn

Instagram: https://www.flyhighmedia.co.uk/Instagram

Fly High Web: https://www.flyhighweb.com

The decision between using paid advertising and organic strategies should be one that is well thought out.

You have to first understand what each medium is, the pros and cons, whether it will work for your business specifically and whether you can sustain it.

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SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE

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About Fly High Media 

We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs. 

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Agency Website: https://www.flyhighmedia.co.uk

Facebook: https://www.flyhighmedia.co.uk/Facebook

Twitter: https://www.flyhighmedia.co.uk/Twitter

LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn

Instagram: https://www.flyhighmedia.co.uk/Instagram