Herd Marketing Podcasts

In previous blog entries and podcasts, we have spoken about the importance of local SEO. For many small to medium-size businesses, local SEO should form part of your digital marketing strategy. In this latest blog and podcast, we are going to look at how, as a business, Herd Marketing is aiming to achieve organic ranking for the search term 'SEO Liverpool'. To do this, we are first going to analyse our current position for this search term on Google, using a variety of SEO tools. At the time of writing, we are currently ranked 11th - so we currently sit at the top of page 2 for this search term. To help us improve this, we now need to undertake some detailed search engine optimisation work and review both our own website and our competitors websites. Having done this research, we have identified a number of areas for improvement and will look to implement both on-site and off-site SEO work. For On Site SEO, this may include tasks such as: Content: Update / amend existing website content and ensure that it is still relevant and adds value to our website visitors. Images: Ensure that all our images are compressed and as small as possible so that website loading speed is improved. Page Descriptions / Meta Tags: We will look to tailor our wording, content, and descriptions in our page descriptions and meta tags, so that they refelct the search terms that we are trying to rank for. For Off Site SEO, this could include activities such as: Links: Using the data obtained from our website analysis, we will look to increase the number of quality backlinks to our website. This will be done in an ethical way, using only white hat SEO techniques. Social Media: As part of our digital marketing strategy, we will use the new content that we spoke about earlier, and will share it across all our social media channels. This, if done correctly, could have a positive outcome in other areas of our SEO, such as back links and improved UX Please note: When we talk about content, we are covering both written articles, blogs, videos and also podcasts. Blogs - Alongside content, blogs from on other domains that link back to your website and talk about a similar subject, can have real benefit to your organic ranking. Reach out to influencers, suppliers and specialists within your industry and enquire about getting some content created. It has benefits for them and also for you, especially if they link back and have good domain/page authority. I hope this podcast and blog has been of some use to you and that you are able to take something away from it and maybe implement it within your own businesses website. If you have any thoughts, ideas or suggestions, then please do leave a comment in the box below. For more information on SEO in 2020 and for some useful hints and tips, please do check out our other blogs, vlogs and podcasts. We have covered a wide variety of different topics within digital marketing, all of which try to inform and share our experience.

Opening up an online shop or business is both rewarding and challenging. There are a number of important points that need consideration before, during and after the launch of your website. In today's entry, we are going to talk about some of the important aspects of getting started online, that if done correctly, will make your life a little easier and may even improve your online presence. Your Website From the very beginning, it is always advisable to build, develop and create your new website with SEO in mind. This ensures that the very foundations, long term scalability, and future of your website are starting off in the best possible way. This can include things such as writing high-quality product descriptions, taking good images and videos of your products, or making sure that all your website has SEO friendly URL's. Social Media Channels Ensure early on that you have opened and created social media pages, accounts, and channels that represent your brand name. It is critically important that you have continuity across all these channels. What I mean by this is that you are consistant in using the same logo, strap line, branding and messages across all social media sites. Products If you sell physical products that need shipping to customers, it is always advisable to hold a fair amount of stock, as online sales can surge during busier seasonal months such as Christmas or during a major sports event for example. Stock management is one of the hardest aspects of running a successful online shop and from experience, something that requires a lot of planning. Luckily, there are a number of stock management and CRM tools available on the market that will help with this. https://youtu.be/15WUKPNG-uo Order Furfilment Getting orders to customers quickly and safely is a major challenge for e-commerce business owners and it is important to work with reliable partners. Before going live with your site, ensure that your delivery company accounts are all opened and ready for business. Your first orders set the standard for how well you will be perceived and if delivery is good, you will get recommendations - this is the best type of marketing. A solid piece of advice I got given many years ago is, 'It is always cheaper and easier to resell to an existing customer than to attract and market to a new one'. This is still true today and worth remembering. Choose your delivery partners wisely! Paid Advertising It can take some time to build paid advertising campaigns and it is critically important that these are built well and ready to be put live for your launch date. This will ensure that the strategic planning that you have done based on predicted sales, order volumes, website traffic and conversion rates, comes to fruition. Content Whether you sell physical products, services or downloads, your new website needs to have a good amount of user-friendly valuable content. This can be in the form of articles, blogs, good product descriptions, reviews, videos, and even podcasts. There are many benefits of creating and sharing content, from improved organic ranking right through to improved UX (user experience). This entry today highlights some of the important tasks that really need to be in place before you go live and start trading online. Not every point will be valid for every reader and each business is unique and different. However, from experience, I think most of these points are valid. If you think there is something missing here or have any thoughts, ideas or success stories, then please do comment in the box below.

Welcome to the latest Herd Marketing podcast - in this episode, we talk about and discuss paid search, in particular, Google Ads and then we move on to how Herd Marketing came to be and finally, we conclude with our thoughts and ideas on how we think WhatsApp will evolve in the not to distant future. Google Ads offer a great way to increase your website traffic and for many online business owners, this is how they generate traffic to their sites. It's important to remember, however, that PPC advertising needs to offer a ROI and to do this, these campaigns need to be fully optimised. In this podcast, we discuss how we have recently worked on and improved cost per acquisition for a client of ours and how making a number of small changes really helped to improve their campaigns. https://youtu.be/a9gkF22KjBg We then speak about why Herd Marketing was created and how our founder and MD, Mark has worked within a number of businesses he has owned and uses his extensive experience within digital marketing to help develop and deliver strategies for clients of Herd Marketing. Finally, we finish up with our thoughts, views and ideas on WhatsApp and how we think it may integrate in the future with Facebook's new cryptocurrency Libra. As with all our podcasts, vlogs and content, if you have any thoughts, questions, ideas or suggestions for future posts please do leave a comment in the box below and we will do what we can to try and answer or include them in future episodes. Until next time, Herd Marketing - Gather Your Audience.

In our latest podcast, we visited the Material recording studio in Liverpool and Mark, our MD and Phil Waring, a startup consultant at Nova, spoke about the rise in influencer marketing and how, when done correctly, it can be a great way of increasing sales and revenues. We also spoke about WhatsApp and how we think it may integrate with Instagram and Messenger in the near future. This is an interesting subject and something a number of marketers are thinking about at present. Is email on its way out and will new, instant messaging services such as these overtake email? https://youtu.be/GVZp6j1tySQ Herd Marketing Podcast and Vlog, Material studios, Liverpool, June, 2019 Also included in the podcast were examples of brands and companies such as Rapha and Paul Smith, who recently teamed up to create some new products and items within their respective ranges, and we talk about how their marketing, growth and joint venture work has been beneficial to both parties. We hope you have enjoyed our podcast and vlog and if you are interested in joining us or working with us on future episodes, please do reach out and contact us. We love what we do and are passionate about working with other professional organisations. If you have any thoughts, ideas or suggestions on this podcast or if there is an area of digital marketing that you would like us to cover in future episodes, please do leave a comment in the box below and we will do what we can do try and cover it. Herd Marketing - Gather Your Audience. PS: For more information and ideas on creating a social media strategy, do check out some of our other articles and blogs. We post, update and share our latest thoughts on all aspects of digital marketing on a regular basis and release this content in written articles, vlogs and podcasts.

Last week Mark Baker, our MD and Phil Waring from NOVA visited the Material Studios in Liverpool and recorded our first podcast. We plan on making this a regular feature within our blogs and will aim to add value to our readers and listeners with our content and subject matter. During the recording, 'consistency' came up as the 'keyword' of the whole episode when talking about digital marketing. This means that it's important to deliver a regular, concise and consistent message across all of your marketing platforms. So for example, try and post on social media at least once a day and ensure you do this on all the platforms where you have a presence. There are a number of sites (such as HootSuite) that can help you with this, in that they will allow you to schedule posts/updates to be published at a later date. This will in the long term save you time and effort. In this latest podcast, we covered a number of topics, ranging from why Herd Marketing was first formed right through to Ryan Reynolds and his association with Aviation Gin (see video below). We then took a closer look at digital marketing strategy and how we look to approach working with new clients when they come on board with us. https://youtu.be/NjDCH6SiMgo This short video is a great example of marketing done well and is something we talk about in our podcast. We also took a closer look at how we look to approach to digital marketing and how we aim to 'integrate' with the businesses that we work with. To get the best results it is always a team effort and ideally, when we work together, we simply become an extension of your business. We have found over the years that this close working, integrated approach allows for quick, honest and transparent communication between everyone involved and this, ultimately gives you the results you want. If you have enjoyed this article and podcast or have any suggestions for topics that you would like us to cover in future episodes, then please do share your thoughts and comments in the box below. Herd Marketing - Gather Your Audience. PS: In one of our latest episodes, we have recently recorded a podcast on how to get the most from LinkedIn. We welcomed special guest and LinkedIn marketing guru Pam Case into the studio and we recorded a very educational episode. Click the link above to find out more.