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Insurance in your Words
by Joey GiangolaAgency Nation is the leading digital publication helping insurance professionals dominate marketing, sales and technology in the modern marketplace.
Copyright: Joey Giangola
Episodes
Does Your Agency Have Access to the Right Help?
14m · PublishedIt's definitely hard to learn how to be really good at more than one thing at a time.
However, that's exactully what happens to a lot of new young producers trying to master digital marketing and general insurance skills.
It takes a long time to learn each on their own, that's why it's so important to take advantage of every little bit of help you can get.
That way you start to take the tiny tasks off your plate in order to make room for the things you should have access to accomplish.
That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about as he tries to handle both himself.
What Happens When You Demand More Information Than Give?
17m · PublishedFirst, things get interesting when you realize one has a limit and the other doesn't.
Second, It gets even crazy if/when you admit you've always pushed the limit on the wrong end.
The only type of information that's too much is what you ask prospects for.
However, it's going to take much longer for them to get tired of hearing you say smart things about insurance.
That's what I talk to Kim Wood, of Toby & Merril Insurance, about as tries to balance hers.
How to Write More Informative Headlines
18m · PublishedIt starts with your interest in attracting more business in the states you can actually sell a policy.
That seems crazy, but otherwise, you're putting your content at a much greater risk to waste more leads then you can use.
While it might be a "flashy" success story it will actually end up being your greatest marketing failure if you're unable to adjust.
The easiest way to make sure none of it happens in the first place is to always make sure Google knows your location.
That's what I talk to Allen Drew, of Allen Drew Insurance, about some of the adjustments he needs to make.
Are You Surrounded with People You Need to Know?
15m · PublishedIt's easy to underrate the outcome of congregating in the right place even for short periods of time.
This dismissive attitude is usually a result of underwhelming expectations based on disappointing previous encounters.
However, every now and then your curiosity is rewarded and you find yourself surrounded by a group of people in the industry you didn't think existed.
It's those moments when your insurance sword gets sharpened to dangerous levels and provide a newfound level of confidence.
That's what I talk to Nick Thalhammer, of Cinncinnatus Insurance, about as he debated the value his chance had.
How Should You Invite People to Your Office?
16m · PublishedIt all starts by making sure you give them something to easily recognize and offer them a seat at your new kitchen table.
This is probably the simplest video marketing tip that you can follow to liberate yourself from paralyzing overcomplication.
That liberation starts by establishing the most important character of your videos, besides you, which is your one goto camera angle.
That simple angle allows you to properly invite people into your office on a consistent basis with zero hesitation.
That's what I talked to Jared Bellmund, of AllChoice Insurance, about his ability to focus on only the important things.
When You Need More Than Just Motivation
18m · PublishedBecause sometimes specifically organized brass tacks are hard to find just laying around.
Sometimes it takes a little extra work and creativity to connect the dots to the most useful and relevant information.
On the other hand, there's plenty of sound bite spouting, headline readers who struggle to dive below the surface.
Then it becomes a matter of making sure you surround yourself with enough of the right thing to keep your head above water.
That's what I talk to Landon Bentham, of Callahan & Rice Insurance, about how many floatation devices he could use.
How to Be the Only Thing People Talk About?
15m · PublishedIt usually starts with letting your passion and personality lead the way out into the real world.
Because it's out there where people are looking for it the most and can't wait to pay attention when they find it.
Real life event marketing has limitless potential beyond free pens and brochures to captivate and inspire what your agency is all about.
If not, everything else is just a wasted opportunity to stand out against everyone else too afraid to bring something interesting to the table.
That's what I talk to Michele Linca, of Linca Insurance, about as she tries to put her agency out into the real world.
Who Should Control Compensation in the Future?
15m · PublishedIt's hard to think of an industry that has the best and worst compensation model all at the same time.
The power and beauty of renewal income is a huge draw for plenty of journeyman sales professionals to the insurance industry.
It's this same payment structure that has gotten the best of plenty of agents who couldn't figure out a way to play the game on a bigger scale.
As nice as that renewal income is, having zero authority determining the value we bring is challenging at best.
That's what I talk to James Castell, of Castell Insurance, about how his agency addressed this problem in his agency.
Why You Need to Be More Specific About Home and Auto
19m · PublishedStarts simply with your ability to find your absolute best clients a lot easier.
If you try and talk to everyone, you'll end up talking to no one.
Of course, that's the last thing you want to happen in your agency and why it's nessacary to get more specific.
It doesn't matter if it's when the policy needs to be purchased, how old the person buying it is or even where it's all happening.
That's what I talk to John Stuart, of Bill Quickel's Insurance Plus Agencies, about the specific direction they're heading.
Why You Need to Be More Specific About Home and Auto
19m · PublishedStarts simply with your ability to find your absolute best clients a lot easier.
If you try and talk to everyone, you'll end up talking to no one.
Of course, that's the last thing you want to happen in your agency and why it's nessacary to get more specific.
It doesn't matter if it's when the policy needs to be purchased, how old the person buying it is or even where it's all happening.
That's what I talk to John Stuart, of Bill Quickel's Insurance Plus Agencies, about the specific direction they're heading.
Insurance in your Words has 225 episodes in total of non- explicit content. Total playtime is 64:14:18. The language of the podcast is English. This podcast has been added on August 30th 2022. It might contain more episodes than the ones shown here. It was last updated on April 3rd, 2024 08:11.
