Look Left @ Marketing

Allison Schiff is a senior editor at AdExchanger, an award-winning online publication devoted to the digital advertising and marketing space. 

Allison has been covering marketing and advertising for the past decade. There is so much to talk about in martech and adtech – from the impact of data privacy regulations like CCPA and GDPR to ever-growing technology solutions to trends related to consumer habits. And, of course, these days COVID-19 commands everyone’s attention. 

Here are some of the highlights in Allison’s conversation with Look Left’s John Moran:

00:50 – COVID-19 impacts every aspect of business coverage

04:05 – Reduced M&A activity in adtech – even prior to COVID-19

06:10 – Don’t expect CCPA enforcement to be delayed

08:40 – Should Facebook police health-related posts?

10:25 – Personalization efforts beset by lower than expected ROI and consumer privacy concerns

13:28 – Apps Fight COVID Project

15:18 – A reporter’s thoughts on what makes for a great executive interview

Our thanks to AdExchanger’s Allison Schiff for sharing her expertise with us on the Look Left @ Marketing Podcast. 

Allison Schiff is a senior editor at AdExchanger, an award-winning online publication devoted to the digital advertising and marketing space. 

Allison has been covering marketing and advertising for the past decade. There is so much to talk about in martech and adtech – from the impact of data privacy regulations like CCPA and GDPR to ever-growing technology solutions to trends related to consumer habits. And, of course, these days COVID-19 commands everyone’s attention. 

Here are some of the highlights in Allison’s conversation with Look Left’s John Moran:

00:50 – COVID-19 impacts every aspect of business coverage

04:05 – Reduced M&A activity in adtech – even prior to COVID-19

06:10 – Don’t expect CCPA enforcement to be delayed

08:40 – Should Facebook police health-related posts?

10:25 – Personalization efforts beset by lower than expected ROI and consumer privacy concerns

13:28 – Apps Fight COVID Project

15:18 – A reporter’s thoughts on what makes for a great executive interview

Our thanks to AdExchanger’s Allison Schiff for sharing her expertise with us on the Look Left @ Marketing Podcast. 

Sam Whitmore started Media Survey in 1998 - and in the ensuing 22 years, it has become one of the most trusted resources for PR professionals eager to deliver exceptional coverage for clients.

Sam’s tech media research and analysis is outstanding - whether it’s highlighting trends, pitching opportunities, tracking reporter moves or even breaking tech media news via Twitter.

Sam Whitmore started Media Survey in 1998 - and in the ensuing 22 years, it has become one of the most trusted resources for PR professionals eager to deliver exceptional coverage for clients.

Sam’s tech media research and analysis is outstanding - whether it’s highlighting trends, pitching opportunities, tracking reporter moves or even breaking tech media news via Twitter.

In times of crisis, there’s a lot of scrambling, even for well-prepared organizations. When a real crisis hits — not an “event” or an “incident” — you haven’t seen everything. COVID-19 has had more than its share of “Oh s**t!” moments - situations that simply are not in even the best crisis or continuity plans. Yet, somehow you need to manage.

Bryan Scanlon, founder of Look Left Marketing, lays out a framework for companies to utilize in crisis situations. This framework values the importance of dousing immediate fires and looking ahead to prevent other fires from growing and spreading. It also provides a practical meeting structure and gets everyone focused.

In addition to this podcast, you can view an infographic of the framework. 

In times of crisis, there’s a lot of scrambling, even for well-prepared organizations. When a real crisis hits — not an “event” or an “incident” — you haven’t seen everything. COVID-19 has had more than its share of “Oh s**t!” moments - situations that simply are not in even the best crisis or continuity plans. Yet, somehow you need to manage.

Bryan Scanlon, founder of Look Left Marketing, lays out a framework for companies to utilize in crisis situations. This framework values the importance of dousing immediate fires and looking ahead to prevent other fires from growing and spreading. It also provides a practical meeting structure and gets everyone focused.

In addition to this podcast, you can view an infographic of the framework. 

COVID-19 has impacted nearly every aspect of our personal and professional lives – and, of course, that includes marketing and public relations. There’s plenty of marketing and communication happening these days – the tricky part is doing it right. These are unprecedented times – so the conventional playbook doesn't always apply. It's important to know evaluate each situation and determine the most appropriate path forward. 

COVID-19 has impacted nearly every aspect of our personal and professional lives – and, of course, that includes marketing and public relations. There’s plenty of marketing and communication happening these days – the tricky part is doing it right. These are unprecedented times – so the conventional playbook doesn't always apply. It's important to know evaluate each situation and determine the most appropriate path forward.