Market Like You Mean It

Creativity is something people compliment others about often. Creativity is essentially when your brain is working overtime. For me, it's when I'm in the shower. You have to intentionally put yourself in situations where you can be the most creative.

Ninety percent of the time, people will read a text message within 3 minutes. And 19% of the time, people will click a link in a text. Compare that to the 4% in email marketing and you can see the value in text message marketing.

Ninety percent of the time, people will read a text message within 3 minutes. And 19% of the time, people will click a link in a text. Compare that to the 4% in email marketing and you can see the value in text message marketing.

The hashtag #careeradvice is getting 80 million views a day on TikTok. Gen Z are flocking to TikTok for career advice and it can no longer be ignored. If you're in the coaching space, be it a life coach or a career coach, you need to be on TikTok.

Signal is an app that's similar to WhatsApp. They were so bold as to run ads on Facebook itself exposing the info that Facebook is giving to their advertisers, which then resulted in Facebook banning them.

Instagram Story ads are all about the visuals. They need to be designed in such a way that makes viewers want to swipe up to engage with the content. The strategy varies a bit from Instagram Post ads.

SXM Media is taking over the audio adspace. This new collaborative has deals with a bunch of companies to serve up ads on their platforms and is trying to make it easier for advertisers to get access to multiple platforms.

You need to get on TikTok. Their numbers continue to go up. An viral video of a man drinking Ocean Spray got Ocean Spray 15 billion impressions in the span of a month. It also resulted in a huge boost in sales, where products flew off the shelves.

It's time to get your employees involved in your LinkedIn strategies. From ideas to interactions, some companies are killing it when it comes to employee engagement.

If you can learn how to narrow down your visual branding to that one thing that you do really well, you can join the ranks of companies and brands that need no introduction like iPhone or Air Jordan.