Marketing Major

If you're like us, you might struggle to get a grasp on what marketing really is today. The things we learn in class don't always apply to the fast paced reality of marketing. On this episode, we get insight into the areas of marketing that even the pros find challenging and tough to keep up on. Industry leaders, Pablo Herrera Cruz and Kayla Baretta, walk us through the emerging fields of artificial intelligence and analytics while trying to decipher the marketing foundations that will always be relevant and important. 

Oh... and we got a new co-host for this season! Welcome to the show Moh Elshamy! 

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There's a good chance you've seen the Edmonton Made badge on the window of your favourite cafe. Maybe you even flaunt the badge on your laptop to express your love for the city's endless local businesses. But did you ever consider marketing these businesses as your day job? Well, that's reality for our next guest, Laura Maysk, who is the Marketing and Campaign Manager for Edmonton Made. Laura joins us on the podcast today to discuss how the project was born out of Edmonton's branding problem and how it evolved into the highly successful initiative that exists today. Along the way, Laura shares her expertise on best practices for target audiences, influencer marketing, and mastering the art of trial and error in marketing. 

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Regardless of your major in business, organizational health and culture matters. And it seems it's never been as important or vital to a company's success than right now. Our guest on this week's podcast, Kerry Bezzanno, is an award winning PR consultant with over 17 years experience in almost every area of business. Kerry and Josh discuss the current shift in organizational culture, methods to ensure a collaborative and supportive workplace, and what skills and abilities are most important in the leaders of tomorrow's workplace. If you enjoyed the discussion today, be sure to check out "The Business Code Podcast" to hear more of Kerry's amazing knowledge and insight on the topic. Link to the podcast is below:

The Business Code Podcast - https://businesscodetalk.com/ 

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In this episode of Marketing Major, Josh sits down with lululemon's Local Social Storyteller for Edmonton, Sophia Gousios to hear the marketing insights and lessons she has learned since creating @lululemon_yeg and growing it into one of the companies largest social followings ever. She also goes into detail about marketing lululemon's first ever loyalty program created exclusively in Edmonton and more specific Edmonton initiatives like the Edmonton 10K. If you have any interest in lululemon, this episode is definitely worth a listen! And thanks again to Sophia for sharing her marketing knowledge and insight on the podcast.  --- Send in a voice message: https://anchor.fm/marketingmajor/message

We heard the perspective of the agency side last episode, now it's time to hear what the client side thinks. And we are thrilled to have the National Marketing Manager for Booster Juice, Karen Smola, on the podcast to discuss the ins and outs of working on the client side. (fun fact: Karen has only been in the industry 5 years and is already a NATIONAL Marketing Manager) If you want to reach out to Karen, her contact information is below.  Also, HUGE thanks to Booster Juice for giving us a $25 gift card to give to one lucky listener. Here is how to enter:  1. Find the keyword hidden in the podcast  2. Go on instagram to @uama_alberta 3. Click on our story and enter the keyword  4. If you are chosen, you will be contacted to receive the gift card!  HINT: The keyword is a Booster Juice Smoothie  Karen's Contact Information:  Email: [email protected]  LinkedIn: https://www.linkedin.com/in/karen-smola-a8b89560/?originalSubdomain=ca --- Send in a voice message: https://anchor.fm/marketingmajor/message

Wondering what the difference is between client side and agency side? Or which side you should start your career on? Or maybe the pro's and con's on each. Well that's exactly what this episode is going to answer. Josh is joined by UAMA President, Anna Zhang, as well as FKA Director of Client Relations, Kiri Wysynski, to answer the questions above and much more. Hope you enjoy this week's episode and stay tuned for our client side episode coming out next week! 

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There is a lot of hearsay about working in marketing and advertising. Your accounting friends might tell you you’ll make no money. Your mom might warn you about work-life balance. And your dad, well he doesn’t think people need to be sold more sh**. But what is the truth behind these misconceptions? UofA and ASOB alumni, Erika Navarra along with current student Jill Sundquist join Josh on the podcast to uncover the truth behind some of the most common myths around marketing and advertising.

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Think retail is just some boring part-time job that helps pay for Starbucks and bar nights during the semester? Think again. And learn the exciting opportunities that exist for marketing grads in an ever-changing retail industry. Who knows, maybe one day you'll be working for Lululemon like our guest on this episode, Heather Thomson. Heather is currently running the show at the School of Retailing here at the University of Alberta and is never short on interesting opportunities and insights for students in retail. So be sure to listen and if you want to get in contact with Heather, her information is below: Cell: 1-780-248-1238 Email: [email protected] Links to some of the innovative retail marketing campaigns: Casper Sleep Pods - https://www.adweek.com/brand-marketing/casper-debuts-the-dreamery-in-nyc-a-lounge-where-you-can-pay-to-take-a-nap/ Insane Toronto Restoration Hardware - https://torontolife.com/style/shopping/inside-restoration-hardwares-new-four-storey-gallery-yorkdale-restaurant-coffee-bar-rooftop-patio/ ICE District Facts and Stats -http://icedistrictproperties.com/retail/ --- Send in a voice message: https://anchor.fm/marketingmajor/message

In Part 2 of our talk with Colin Christensen from FKA, Josh and Colin discuss the impact of Patagonia's brand activism on Instagram, attempt to understand the crazy world of Vice, and learn about some really great content Collin has produced here locally. Collin also shares his advice for students interested in marketing. Links from the discussion below: Patagonia Insta Handle - https://www.instagram.com/patagonia/?hl=en CWB Business Blog - http://www.cwbank.com/blog Thanks again to CKUA Radio Station for the amazing studio space! --- Send in a voice message: https://anchor.fm/marketingmajor/message

Learn about the impact of digital on content creation, which content gets the largest results and examples of companies winning the content game. In Part 1 of our episode "Creating Great Content", we are joined by Communications and Content Writer Colin Christiansen who graduated as Marketing Major in 2015. This recording is full of amazing insights and will leave you wishing there was more... oh wait there is, be on the lookout for Pt.2 coming soon! Important links below: You can find all the content Collin talks about below: Denny's Absurd Twitter - https://twitter.com/DennysDiner?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Nike FlyKnit Instagram Story - https://vimeo.com/265657349 Also, thanks Jen for sending in your question! And thanks again to CKUA Radio Station for the amazing studio space. --- Send in a voice message: https://anchor.fm/marketingmajor/message