Marketing Minds Podcast

A former Microsoft employee and founder of three companies, David Aronchick, CEO of Hark, has used search engine optimization and word-of-mouth buzz to help create the world's largest platform for pop culture sound bites. Under Aronchick's leadership, Hark has become one of the 10 largest entertainment/movies sites on the Web. More than 66 million visitors a month go to Hark.com, which boasts partnerships with leading Hollywood studios, including Warner Bros., Universal and Paramount Pictures. The Hark platform allows visitors to share more than 3 million sound bites and other content offerings via digital embedding or social networks such as Facebook, Twitter or Google+. Additionally, users can upload their own clips to the Hark platform. During this 42-minute interview, you'll discover the traffic tips that took the startup to 66 million monthly visitors in just four years, as well as ... How to use small audiences to bring big traffic to your website. The surprisingly simple key to getting your website visitors to promote your content for you. How to use free and widely available tools to spot gigantic traffic opportunities within your market, acquire visitors and boost site awareness. A marketing practice that is so powerful you can merely "fill in the blanks" and easily find prospects to connect with in seconds. The 2 keys to establishing yourself as a go-to source or trusted authority online. How to harness the power of free social marketing to increase your online presence and turn your website visitors into passionate advocates for your business. And much more.

How often have you seen an idea in action and wondered, "Why didn't I think of that?" It happens often, right? Well, I couldn't help but think this thought several times when I first visited the website for RevZilla Motorsports, an online motorcycle gear retailer. The effort the company puts toward creating exceptional visitor experiences is impressive. Now I'm far from a motorcycle fan. In fact, just the thought of straddling several steel tubes connected to two wheels and a motor is enough to trigger nervous sweats. But I appreciate strong marketing, especially when it delivers extreme value before a sale. So I was thrilled when CEO Anthony Bucci agreed to tell me his team’s strategies for lead generation and customer engagement. You'd be hard-pressed to find a small business interacting more with its prospects and customers than RevZilla. The company is active on social media, with nearly 80,000 fans on Facebook alone. In addition, its RevZillaTV -- where you can "watch, decide and ride" -- boasts an incredible 1,758 videos, 14,789 subscribers and close to 8 million views. During this 22-minute interview, you'll discover how you can build an audience of buyers and eager advocates, as well as ... • How to determine what content your audience craves -- and what are the easiest and most effective ways to share it. • Why avoiding a script when recording videos can help you create a greater bond with viewers. • An easy and often ignored way to get perfect strangers (and even critics) to market your business and, of course, buy your products. • How to use an emerging marketing medium to help prospects overcome buying anxiety. • The key factor that determines if your marketing message is killing loyalty and being perceived by prospects as a waste of time. • The simplest way to connect and quickly communicate with an audience -- at virtually no cost -- that values what you do and eagerly anticipates your next interaction. • And much more.