Marketing with Masha

The lawsuits are real and if you own a website, make sure it follows the WCAG 2.0/2.1 guidelines. This episode explains the guidelines, where to find them, and what to do to avoid a lawsuit against your business. 

Do you know when to use multi-variant and when to use A/B testing? This episode goes over the main differences and which scenario is a good fit for these test types.  

A brief overview of the main campaign objectives that you can choose from for your Facebook campaign.

Not sure why your ads are disapproved or how to fix them? This episode goes over what to look for and an elimination process to get to the bottom of why your ads are disapproved. 

Is the bidding strategy you are currently using the best fit for your campaign? Do you want to test a change but worried about ruining your well-performing campaign? Experiments allow you to run tests alongside your campaigns and determine whether some changes will positively or negatively impact your campaign performance. 

Google announced that image extensions are now out of beta and available globally. Advertisers can now include images with their search ads to help stand out from the competition.

This is the one essential task that will save you from wasting your budget and will help you refine your campaign towards relevant traffic. 

When you get a call from Google telling you how to improve your campaign,  should you make the changes? Here are a few tips on how to ensure you have a successful campaign when working with a Google rep.

Overview of what you should consider when creating a new Google Ads account structure. 

Find out what Google looks at when determining ad position and even the order of the ads they show to their users.