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On the Mic
by Ad Results Media
We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward.
Hosted on Acast. See acast.com/privacy for more information.
Copyright: Copyright 2022 All rights reserved.
Episodes
Podcast AdTech: An Interview with Bryan Barletta
29m · PublishedPodcast ad tech is developing at a record pace. Luckily, Bryan Barletta of Sounds Profitable is here to make sense of the changing landscape. On this episode of On the Mic, Bryan joins Nate and Lindsay to talk about the ins and outs of podcast ad tech and what it all means for advertisers.
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For more information about Ad Results Media, go to adresultsmedia.com.
Hosted on Acast. See acast.com/privacy for more information.
Making Space: An Interview with Ad Results Media's SEEN Committee
41m · PublishedHow should organizations make space for inclusivity? In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Ad Results Media's SEEN Committee to discuss their ongoing initiatives and the importance of conversations about difference in the workspace.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
Hosted on Acast. See acast.com/privacy for more information.
The Art of Conversation: An Interview with Jordan Harbinger
28m · PublishedJordan Harbinger is no stranger to making conversation. On today's episode, he joins Nate and Lindsay to share his experience hosting The Jordan Harbinger show, which features riveting talks with guests like Kobe Bryant, Derren Brown, Molly Bloom, Simon Sinek, and countless more. We cover his background, the process of starting over, the power of generosity, and podcasting's effect on the media landscape.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
Hosted on Acast. See acast.com/privacy for more information.
How Molson Coors Harnesses the Power of Podcast Ads
50m · PublishedToday's episode is a rebroadcast of a webinar hosted by ARM partner and CRO Steve Shanks. Steve is joined by Kevin Welsh, Senior Marketing Manager of Molson Coors, to discuss the power of podcasting, how major beverage brands are seeing growth from podcasts ads, and the ways podcasts audiences differ from other advertising channels.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
Hosted on Acast. See acast.com/privacy for more information.
Growing a Podcast Ecosystem: An Interview with Kathy Doyle
30m · PublishedToday Lindsay and Nate are joined by Kathy Doyle, VP of Podcasting at Macmillan Publishers. We discuss Macmillan's latest podcast, Driving the Green book, as well as Kathy's personal experience in the industry, how major publishers think about podcast creation, some of the challenges and opportunities for women in the space, and advice for content creators.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
Hosted on Acast. See acast.com/privacy for more information.
The Anatomy of an Ad, Part 3: What A Concept!
22m · PublishedYou've nailed the strategy—now what? In our last episode on The Anatomy of an Ad, Nate and Lindsay talk about what makes a solid concept, where ideas come from, thoughts on the brainstorming process, the power of manifestos and archetypes, extending a concept across a larger campaign, and how to get feedback.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
Hosted on Acast. See acast.com/privacy for more information.
The Anatomy of an Ad, Part 2: Let's Talk Strategy
23m · PublishedEvery great ads starts with an insight. In today's episode of On the Mic, we pick up our series on The Anatomy of an Ad with a discussion about the source of all creative breakthroughs: strategy. We cover what strategy is and isn't, what separates good strategy from bad strategy, how general principles of strategic thinking apply to creative strategy in particular, and how good strategy made some of our favorite ad campaigns possible.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
Hosted on Acast. See acast.com/privacy for more information.
The Anatomy of an Ad, Part 1: Starting With the Brand
17m · PublishedWhere do great ads get their start? On today's episode of On the Mic, Nate and Lindsay kick off a new series on The Anatomy of an Ad, starting with the fundamental building block of creative strategy: branding. We discuss what makes an ad different from other forms of brand content, the impact of brand identity on messaging, the intersection of branding and advertising, and other topics.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
Hosted on Acast. See acast.com/privacy for more information.
Women in Podcasting, Part 3: An Interview with Podcast Nation
35m · PublishedIn our third and final installment of our Women In Podcasting series, we sit down with Clio De La Llave, Nadine Robinson, and Madison Catania of Podcast Nation to discuss what brought them to the industry, the launching of a new agency, podcasters as influencers, the importance of representation, and advice for women in the space.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
Hosted on Acast. See acast.com/privacy for more information.
Where's the Data?: An Interview with Podsights Founder, Sean Creeley
28m · PublishedTracking podcast ad performance is no easy task. And while promo codes, vanity URLs, and checkout surveys can help close the gap, they only go so far. In today's episode of On the Mic, Lindsay and Andrea chat with Podsights founder Sean Creeley to break down the challenges of podcast attribution, the history of the Podsights platform, how it helps advertisers optimize their media spend, and what it all means for advertisers and publishers.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
Hosted on Acast. See acast.com/privacy for more information.
On the Mic has 59 episodes in total of non- explicit content. Total playtime is 27:30:39. The language of the podcast is English. This podcast has been added on August 30th 2022. It might contain more episodes than the ones shown here. It was last updated on March 24th, 2024 16:42.