Get Hoptimized Podcast

If you're headed to Vegas for CBC, here's your local's guide to finding great drinks and eats. The Las Vegas Strip is massive, with many tantalizing options for any palate. You won’t have any trouble finding world-class restaurants and bars named after celebrities. This guide isn’t for that.

This is for folks looking for local secrets and undercover gems. If you’re in search of the best craft beer in town, delicious food that won’t blow your budget, or just some help to not feel lost, you’ll find it here.

Welcome to Fabulous Las Vegas!

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We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is packed with valuable insight into how that works and other trends for maximizing profits.

Derek and Small Batch Standard are also giving you a FREE 2-page Business Unit Breakdown report. Just head to sbstandard.com/hop to take advantage.

You can also connect with Derek on LinkedIn at linkedin.com/in/dereksmith9/ or by emailing him at [email protected].

Learn more about Small Batch Standard at sbstandard.com

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer.

This month, we're talking about:

• Marketing a brewery in a remote location
• Tips for promoting a seasonal beer garden
• Which website builder to use for your brewery

Want to get your questions answered next month? Shoot us an email at [email protected].

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer.

This month, we're talking about:

• Meta/Facebook account violations and how to get out of them
• Spam Messages within Meta Manager
• Best practices for sharing marketing assets

Want to get your questions answered next month? Shoot us an email at [email protected].


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Intro/Outro Music by ComaStudio from Pixabay

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer.

This month, we're talking about:

• Where to get the most bang for your buck with digital marketing right now
• Whether or not your should use cloud storage systems
• Promotional timelines for events like Valentine's Day and Super Bowl

Wnat to get your questions answered next month? Shoot us an email at [email protected].


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Intro/Outro Music by ComaStudio from Pixabay

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Really excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design yourself, there is a lot to glean from this interview.

Learn more about Jillian and her company, Elbongürk, at www.elbongurk.com

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

When I hear "app," I usually cringe a little bit. There are seemingly a million of them out there and it's hard to find anything that actually works... But I tell you what, a new-ish app called Crackem has actually proven some success.

Founded by Aubrey Perry on the heels of the pandemic, Crackem is helping breweries 4X their return on investment into their program that gamifies user visits and rewards. Plus, they have over 4,000 active venues in all 50 states. So there is at least something working and worth asking a few questions about, right?

Check out the full interview and learn more about Crackem at crackem.us

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

A website is one of the most essential components of a marketing strategy, but building one can be downright painful. So how can you better navigate the process?

We're joined by website expert Marcus Ohanesian, Founder of Perfect Evolution, to discuss website design and how to better plan for the process yourself. Marcus has over a decade of experience building websites and has lots of experience working with breweries too.

So whether you're shopping for website builders right now, planning to DIY, or considering a redesign, this podcast will be super helpful.

And if you want to get in touch with Marcus and his website design company, head over to www.perfectevolution.xyz

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

We recently had a neat conversation about T-90 pellets. More specifically about their efficiencies… and inefficiencies. Our good friend Chris Holden chimed in on the topic. He is the dude heading up sales and marketing for The Hop Guild up in New York.

So if you're a brewer, you're going to be fascinated by what Chris has to say about ways you can save money, produce more revenue per batch, save water, and more.

This conversation is also for the folks selling products to brewers - hops, grain, stickers, tap handles, etc. There's a subtext to this conversation about understanding what problems you solve for your customer and communicating the value around those problems.

You're gonna love it. 

If you want to find out more about The Hop Guild and their new HOPSAUCE product, head to thehopguild.com/hopsauce 

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

We've got a story for you. It starts with a couple of buddies who met in college, graduated, and then decided to start a brewery together. Since then, they have grown the brewery to be quite a staple in their community.

In fact, their beer is served around the world, including in Virginia. New York, the United Kingdom, Europe, Asia, and even New Zealand. So what started out as just a couple of buddies in college has grown into something quite amazing. We're talking about the Virginia Beer Co and were joined by founders Chris Smith and Robby Willey on the latest Get Hoptimized Podcast.

We could have them on just because they've grown a successful brewery, but they've recently gone through a rebranding which we thought was especially fascinating. So, dive into this episode to hear about why they decided to update the brand and what their experience was like along the way.

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized