Life, Camera, Action!

Today my guest Carrie and I will be talking about how to create value in everything you do in order to live a purpose-driven career. Everything from finding peace in the audition room, to bringing awareness to societal issues through the roles you play.

Carrie Gibson is a professional actor, singer and writer.  She has founded two touring theater companies that toured character-driven original work on social issues to schools, and communities throughout the U.S. Carrie’s credits include Bones, Scream Queens, Superstore, All Rise, Hollywood, This is Us, and a recurring role on the Netflix comedy The Politician.  She has co-written several screenplays that are in development and set to go into production in 2021-22.

• Remember: Auditions, while necessary for actors, don’t have to be evil. Going into an audition with the singular goal of encouraging people you come in contact with welcomes in an entirely new experience in the audition room. 
• Research: How can you implement active empathy in your personal and professional life? Not only will this enhance your relationships and your interaction with the world around you, but it will also strengthen your ability to embody a variety of characters with different backgrounds. 
• Challenge: In your next audition, observe those around you and see how you can encourage them. Intentionally look for something about them that you can compliment or highlight to put a smile on their face. This ensures you’re remembered for your talent AND your heart. 

http://www.victoriaruke.com

To learn more about Carrie and her work:
http://www.imdb.me/carriegibson
http://carriegibsontheactor.com/

Follow her on social media: @carriegibsontheactor

Today my guest Carrie and I will be talking about how to create value in everything you do in order to live a purpose-driven career. Everything from finding peace in the audition room, to bringing awareness to societal issues through the roles you play.

Carrie Gibson is a professional actor, singer and writer.  She has founded two touring theater companies that toured character-driven original work on social issues to schools, and communities throughout the U.S. Carrie’s credits include Bones, Scream Queens, Superstore, All Rise, Hollywood, This is Us, and a recurring role on the Netflix comedy The Politician.  She has co-written several screenplays that are in development and set to go into production in 2021-22.

• Remember: Auditions, while necessary for actors, don’t have to be evil. Going into an audition with the singular goal of encouraging people you come in contact with welcomes in an entirely new experience in the audition room. 
• Research: How can you implement active empathy in your personal and professional life? Not only will this enhance your relationships and your interaction with the world around you, but it will also strengthen your ability to embody a variety of characters with different backgrounds. 
• Challenge: In your next audition, observe those around you and see how you can encourage them. Intentionally look for something about them that you can compliment or highlight to put a smile on their face. This ensures you’re remembered for your talent AND your heart. 

http://www.victoriaruke.com

To learn more about Carrie and her work:
http://www.imdb.me/carriegibson
http://carriegibsontheactor.com/

Follow her on social media: @carriegibsontheactor

Today my guest Kenny Aronoff and I will be discussing everything you have ever wanted to know about how to become a rockstar in your life AND career! Including how to launch and sustain a successful career as a musician.

Kenny Aronoff is known as the “hardest hitting man in show business” and is voted “Top 100 Greatest Drummers of All Time” by Rolling Stone Magazine. He is a legendary drummer, bestselling author, and event speaker whose career has allowed him to play with John Mellencamp, Sir Paul McCartney, The Rolling Stones, Lady Gaga, Elton John, Steven Tyler, Avril Lavigne, Alanis Morissette, and many more.

• Remember: The biggest key to sustaining a successful career in music is understanding how to embrace adversity and stay ahead of the times. So the next time you find yourself in an unexpected or difficult position, figure out how you can use the situation to your advantage to keep propelling yourself forward.
• Research: What does your digital footprint look like? Are you creating an authentic brand experience? What will potential sponsors, scouts and managers see upon first glance? Take inventory on what content you have out there and if it properly reflects you and your message.
• Challenge: Take some time and intentionally focus on growing your audience. A great tip on choosing where to start would be to see who the other influencers and artists are in your genre and category. Then, follow, like, and comment in order to contribute to existing conversations and cross-pollinate your audience.

http://www.victoriaruke.com

To learn more about Kenny and his work: https://kennyaronoff.com/

Follow him on social media: @KennyAronoff @Aronoffofficial

Today my guest Kenny Aronoff and I will be discussing everything you have ever wanted to know about how to become a rockstar in your life AND career! Including how to launch and sustain a successful career as a musician.

Kenny Aronoff is known as the “hardest hitting man in show business” and is voted “Top 100 Greatest Drummers of All Time” by Rolling Stone Magazine. He is a legendary drummer, bestselling author, and event speaker whose career has allowed him to play with John Mellencamp, Sir Paul McCartney, The Rolling Stones, Lady Gaga, Elton John, Steven Tyler, Avril Lavigne, Alanis Morissette, and many more.

• Remember: The biggest key to sustaining a successful career in music is understanding how to embrace adversity and stay ahead of the times. So the next time you find yourself in an unexpected or difficult position, figure out how you can use the situation to your advantage to keep propelling yourself forward.
• Research: What does your digital footprint look like? Are you creating an authentic brand experience? What will potential sponsors, scouts and managers see upon first glance? Take inventory on what content you have out there and if it properly reflects you and your message.
• Challenge: Take some time and intentionally focus on growing your audience. A great tip on choosing where to start would be to see who the other influencers and artists are in your genre and category. Then, follow, like, and comment in order to contribute to existing conversations and cross-pollinate your audience.

http://www.victoriaruke.com

To learn more about Kenny and his work: https://kennyaronoff.com/

Follow him on social media: @KennyAronoff @Aronoffofficial

Today my guest Scott Page and I will be discussing the idea of creating Super Fans and how it is the key to a scalable career as an artist, musician, entrepreneur and super brand.

Scott Page is a musician, technologist, and entrepreneur known for his saxophone and rhythm guitar work with Pink Floyd, Supertramp, and Toto. He is an adjunct professor at the University of Southern California's Thornton School of Music and is the CEO of Think:EXP, a Los Angeles-based media company focused on live immersive entertainment.

• Remember: Your goal is to start with 100 Super Fans. That is the first step to creating true brand loyalty and then scaling from there. This means, don’t get overwhelmed with the idea of success only stemming from having thousands or even millions of fans. Just start with a solid 100 as your first step.
• Research: Do you have a “Viral Coefficient" within your work? What can you add to your projects, campaigns, or social media posts in order to give your audience a reason to share pieces of you and your brand with their inner circle?
• Challenge: Who are your Super Fans or potential Super Fans? Take inventory on who is constantly liking your posts, sharing feedback, rating you 5 stars, and reacting to the things you put out into the universe. Then, connect with them on a deeper level. What are their interests? What is their mission? How can you collaborate to support one another?

http://www.victoriaruke.com

To learn more about Scott and his work: https://thinkexp.co/

Follow him on social media: @iamscottpage

Today my guest Scott Page and I will be discussing the idea of creating Super Fans and how it is the key to a scalable career as an artist, musician, entrepreneur and super brand.

Scott Page is a musician, technologist, and entrepreneur known for his saxophone and rhythm guitar work with Pink Floyd, Supertramp, and Toto. He is an adjunct professor at the University of Southern California's Thornton School of Music and is the CEO of Think:EXP, a Los Angeles-based media company focused on live immersive entertainment.

• Remember: Your goal is to start with 100 Super Fans. That is the first step to creating true brand loyalty and then scaling from there. This means, don’t get overwhelmed with the idea of success only stemming from having thousands or even millions of fans. Just start with a solid 100 as your first step.
• Research: Do you have a “Viral Coefficient" within your work? What can you add to your projects, campaigns, or social media posts in order to give your audience a reason to share pieces of you and your brand with their inner circle?
• Challenge: Who are your Super Fans or potential Super Fans? Take inventory on who is constantly liking your posts, sharing feedback, rating you 5 stars, and reacting to the things you put out into the universe. Then, connect with them on a deeper level. What are their interests? What is their mission? How can you collaborate to support one another?

http://www.victoriaruke.com

To learn more about Scott and his work: https://thinkexp.co/

Follow him on social media: @iamscottpage

Today my guest Sheila and I will be discussing one of our favorite types of entertainment, reality TV. As a reality TV producer, she is going to reveal how she puts all of the essential pieces together such as story, cast and crew in order to bring everyday people to our screens.

Sheila Conlin is an experienced executive producer, talent agent, manager, and director of sales & marketing. She is a respected pioneer in unscripted television, trailblazing processes that bring real people to the TV screen. She is instrumental in launching and sustaining successful television brands including Hell’s Kitchen, Revenge Body with Khloé Kardashian, Kitchen Nightmares, Hotel Hell, The Moment of Truth, True Beauty, The Swan, Nanny 911, and Paradise Hotel.

• Remember: When working with real stories, welcome unexpected twists and challenges and use them to your advantage. It’s these moments that can bring a new and exciting dynamic to your story.
• Research: What’s a real-life storyline or plot that you would love to explore? Has anyone shared something similar before? If so, how did they do it and what unique perspective would you be able to bring to tell your story in a new and fresh way?
• Challenge: Filmmaking and television now have to be more creative than ever before in their production process with so many limitations on travel and transportation. Therefore, I would challenge you to start documenting a personal experience or the experience of someone close to you in your very own home. Create a story from your day-to-day life or something special you can share with the world. You don’t have to have a fancy camera crew or major production budget. Just start with the resources you have and tell a great story.

http://www.victoriaruke.com

To learn more about Sheila and her work:
https://theconlincompany.com/

Follow her on social media: @conlincotv @theconlincompany

Today my guest Sheila and I will be discussing one of our favorite types of entertainment, reality TV. As a reality TV producer, she is going to reveal how she puts all of the essential pieces together such as story, cast and crew in order to bring everyday people to our screens.

Sheila Conlin is an experienced executive producer, talent agent, manager, and director of sales & marketing. She is a respected pioneer in unscripted television, trailblazing processes that bring real people to the TV screen. She is instrumental in launching and sustaining successful television brands including Hell’s Kitchen, Revenge Body with Khloé Kardashian, Kitchen Nightmares, Hotel Hell, The Moment of Truth, True Beauty, The Swan, Nanny 911, and Paradise Hotel.

• Remember: When working with real stories, welcome unexpected twists and challenges and use them to your advantage. It’s these moments that can bring a new and exciting dynamic to your story.
• Research: What’s a real-life storyline or plot that you would love to explore? Has anyone shared something similar before? If so, how did they do it and what unique perspective would you be able to bring to tell your story in a new and fresh way?
• Challenge: Filmmaking and television now have to be more creative than ever before in their production process with so many limitations on travel and transportation. Therefore, I would challenge you to start documenting a personal experience or the experience of someone close to you in your very own home. Create a story from your day-to-day life or something special you can share with the world. You don’t have to have a fancy camera crew or major production budget. Just start with the resources you have and tell a great story.

http://www.victoriaruke.com

To learn more about Sheila and her work:
https://theconlincompany.com/

Follow her on social media: @conlincotv @theconlincompany

Today my guest Sue and I will be discussing how to apply “The Hero’s Journey” concept to craft that storytelling element within your podcast that allows your guest to shine as the expert in their field or, the hero of their story.

Sue Wilhite is Spiritual Leader, Business Coach, Best-Selling Author and Podcast Host. On her show, The Sweet Sound of Success, she implements her storytelling abilities to highlight her profound and influential guests all while sharing her vast business expertise with the world.

• Remember: Everyone has a story, it’s your job as an interviewer, speaker or podcast host to find that story and bring it to the forefront. This will create authentic and inspiring content from your guest and will provide so much value to your audience.
• Research: What type of questions do you ask in your interviews? Are you setting your guests up for one word answers? Or are you asking questions that prompt conversation and storytelling? 
• Challenge: Every interviewer can find great insight through the process of being interviewed. Go ahead and dissect your own “Hero’s Journey” and share it with others on various platforms. Not only will this help you as an interviewer, but it will also cross pollinate your audience and grow your following.

http://www.victoriaruke.com/

To learn more about Sue and her podcast: https://sweetsoundofsuccess.com/
Follow her on social media @suewilhite @sweetsoundofsuccess @positivelysuccess

Today my guest Sue and I will be discussing how to apply “The Hero’s Journey” concept to craft that storytelling element within your podcast that allows your guest to shine as the expert in their field or, the hero of their story.

Sue Wilhite is Spiritual Leader, Business Coach, Best-Selling Author and Podcast Host. On her show, The Sweet Sound of Success, she implements her storytelling abilities to highlight her profound and influential guests all while sharing her vast business expertise with the world.

• Remember: Everyone has a story, it’s your job as an interviewer, speaker or podcast host to find that story and bring it to the forefront. This will create authentic and inspiring content from your guest and will provide so much value to your audience.
• Research: What type of questions do you ask in your interviews? Are you setting your guests up for one word answers? Or are you asking questions that prompt conversation and storytelling? 
• Challenge: Every interviewer can find great insight through the process of being interviewed. Go ahead and dissect your own “Hero’s Journey” and share it with others on various platforms. Not only will this help you as an interviewer, but it will also cross pollinate your audience and grow your following.

http://www.victoriaruke.com/

To learn more about Sue and her podcast: https://sweetsoundofsuccess.com/
Follow her on social media @suewilhite @sweetsoundofsuccess @positivelysuccess