Make It Matter: Strategies for Entrepreneurs and Small Businesses Owners to Have More Impact

In this episode, we double down on the idea of making business personal. In pretty much every episode, we talk about the family connection we feel with people we work with. But apparently, a fancy podcast with a bunch of followers disagrees.

The fight is on.

We’re not going to name names, but it all started when Hanju was listening to another podcast and they said they HATE when business owners talk about people they work with as “family” – they claim your one responsibility to co-workers is to grow your business because everyone wins when you make a profit.

Today we will present our counterpoint to people who believe that work relationships shouldn’t be family, and argue that actually that position is what’s wrong with American business today.

If treating people like family is wrong, we don’t wanna be right!

Links to movies and TED Talk we reference:

• Ender's Game: https://www.youtube.com/watch?v=2SRizeR4MmU
• Little Women: https://www.youtube.com/watch?v=AST2-4db4ic
• It's a Wonderful Life: https://www.youtube.com/watch?v=wAtE1cGb1BM
• Just Mercy: https://www.youtube.com/watch?v=GVQbeG5yW78
• Bryan Stevenson TED Talk: https://www.ted.com/talks/bryan_stevenson_we_need_to_talk_about_an_injustice?language=en

Also, let us know what you think by leaving us a review or click on this link to talk to us. http://bosmediagroup.com/feedback

Welcome to episode 5 of the Make it Matter Podcast – kicking off a new decade together! Today we’ll share some thoughts about how to make 2020 the best year ever.

We know everyone goes into January with big dreams of making this the best year ever… and we do too! That’s a good thing. Don’t be cynical – let’s get our hopes up again, this is our year! 

Our BOS Media team has big dreams on the horizon. Today we’ll share a few words that we’re excited to step into this coming year.

In the first three episodes, we’ve talked about doing some deep thinking about your story. You may have thought, “That’s great, but I don’t have time for that - I’m too busy doing business!” If that’s you, please listen: this episode is for you.

The world we live in is in a massive rush, and we don’t have to know you to say: You’re too busy. It may sound counterintuitive or even Impossible, but the hurry has to stop.

At BOS Media Group, we believe in making your business more personal, but this CANNOT happen in a rush. Hurrying will threaten your most relationships and undermine the creative thinking that supports your most fruitful work. You have to SLOW DOWN.

References:

• Read Solitude and Leadership:  http://bit.ly/37H6rzc
• Book 1: An Unhurried Life by Alan Fadling  https://amzn.to/2R2a7Vs
• Book 2: The Life You've Always Wanted by John Ortberg https://amzn.to/2T6OvKi

We would also love to hear from you, so, just leave us a comment on the iTunes review or contact us directly by going to https://bosmediagroup.com In the meantime, thank you so much for listening and remember to always MAKE IT MATTER. 

Welcome to episode 3 of the Make it Matter Podcast. Last time we talked about the importance of your story – in this episode, we’ll talk about how that story can drive everything you do.

There are too many businesses that just allow stuff to happen to them, like a boat drifting in the ocean. Our phrase for 2019 “True North” – it’s a reminder to keep your work aligned to what really matters.

When your story is driving you, you know what to say “No” to – the distractions that can derail progress and ultimately ruin you. You’ll also learn to say “Yes” to clients and projects that bring you to life and keep you in your sweet spot.

Distractions will start writing the story for you. 

The more you’re in touch with your unique story, the more strategic you can be in how you make decisions and focus your energy on what you do best. Here are some thoughts...

• Point #1: Your story helps you say No. Beware: Distractions will ruin you.
• Point #2: Your story helps you say Yes. Knowing which clients to hire and projects to take on (plus not being afraid to fire customers - like the Southwest story).
• Point #3: Your story helps you find your unique sweet spot.

What makes you different makes you powerful. 

To summarize, you don’t need to look for answers in a business book...let your life speak. Your story will teach you to say no to distractions and Yes to the most fruitful way to work.

Links:

• Who we are: https://bosmediagroup.com
• Great article for reference: https://hbr.org/2005/01/whats-your-story

“What’s your story?” That might be the most important question for business owners and entrepreneurs to answer. It will help you set priorities, give customers a clear understanding of your identity, and when you feel lost, it will be the North Star to guide you home.

Remember that you are the writer here. You can decide what parts of the story to give weight to, and the moments you want to highlight. However, don’t feel like you need to hide the difficult parts – every great story has conflict, and people connect with you based on the challenges you’ve overcome, as long as you’re able to connect the dots clearly.

Your story matters. The good and the bad, the changes and the core level non-negotiables that you are willing to fight for. Don’t just go to work and do your job day after day – remember who you are! The more you stay aligned to that, the more other people will be inspired to join in and do business with you.

Don’t underestimate the power of your story. You may take it for granted, but the unique details that brought you to this point will differentiate you from the competition and help you have a sharper focus on your area of specialty.

Contact us at https://bosmediagroup.com

In this episode of Make it Matter, we will introduce you to BOS Media Group which is our marketing agency and will help you understand some of the relational aspects of the business.

We believe business is personal. The more human you are, the better for your business. Bots and algorithms will never be able to match real human connection – let that be the heart of what you bring to your work. 

Bottom line: BOS Media is here to make you more human:

• More human type of content
• More human connection to everyone you work with
• More human way of treating customers

 Check out what we do at https://bosmediagroup.com