Market Leaders Podcast

“This is going to get worse before it gets better.” With the novel coronavirus dominating the news, how should law firms respond in the face of crisis? Join David Ackert as he interviews Stefanie Marrone, communications and business development consultant, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: •How firms should be communicating with their clients to reassure them •How firms can implement crisis management teams and best practices to ensure continuous service •How to reassure employees and ensure that the COVID-19 disruption to business is minimized

Tune in to hear them discuss: *How firms can ascertain the degree to which procurement will play a part in client negotiations *How technology and data play key roles in navigating a win/win arrangement *How to better navigate relationships with legal operations professionals *How to frame procurement as an ally rather than an obstacle to winning new work

Tune in to hear them discuss: How to build thought leadership in new areas of law such as Fintech How an external facing BD position can fuel law firm growth How to position yourself internally as a contributor to revenue growth

Tune in to hear them discuss: Networking strategies to generate referrals and drive new business How to utilize social media to engage with the marketplace Playing to your strengths to achieve your business development goals

Tune in to hear them discuss: Deborah's strategies for improving engagement in practice planning How technology has impacted the way we approach and execute our business plans Important steps you can take to be a successful marketer for your firm in a rapidly changing landscape

Join David Ackert as he interviews Jennifer Queen, Chief Talent Officer of Bracewell LLP, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - Jennifer's holistic approach to smooth lateral integration - Strategies for maximizing the business development benefits from laterals' books - How to reconcile mismatched expectations between the firm and the incoming lateral

Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How to internally market the marketing department by demonstrating the services you offer to the lawyers. - How marketers can use the concept of ROO - Return on Objective - to demonstrate their department's value. - Where Michael gets inspiration for new ideas and innovation in his role.

Join David Ackert as he interviews Dr. Larry Richard, Founder and Principal Consultant of LawyerBrain LLC, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - Larry's research on lawyer personality types, and how lawyers tend to have extreme personality traits that are standard deviations away from the norm. - How professionals can develop their resilience, an important quality for leadership and business development. - How law firms can improve lawyers' willingness and capacity for innovation, despite a tendency toward skepticism.

Join David Ackert as he interviews Ezra Crawford, Senior Director of Practice Group Business Development and Management at Crowell & Morning, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How the LMA Professional Advocacy Working Group focuses on raising the stature and profile of marketing and business development professionals within the industry, with lawyers, and with law firm leaders. - What marketers can do to showcase the value they bring to the table, as well as earn a strategic seat at that table. - How two activities, practicing what you preach and getting closer to the money, will help marketers demonstrate their expertise and earn more recognition in their role.

Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Molly applies Design Thinking concepts to better connect to her firm's prospects and clients. - Why tapping into your client and competitive intelligence data will help you identify and streamline your Design Thinking-based campaigns. - How to showcase the value of content marketing and draw a line from creative projects to ROI.