Marketing On Purpose

Starting your own company is very exciting! So most of us can’t wait to tell the world everything that’s going on behind the scenes. But while content marketing offers a low-cost opportunity to do so, random storytelling won’t do its potential justice. Markta CEO Theresa Imre explains what's necessary to make content marketing an effective tool for various entrepreneurial activities  — from fundraising to customer acquisition.

Theresa Imre is the founder of markta.at, a digital farmers’ market, which skyrocketed during its first year in business. Her continuous efforts to save small producers and change the way we think about food production got Imre on Forbes’ famous “30 Under 30” list.

26:14-26:25:
„I was myself always surprised, when I talked with Mario, because he already knew more than I wanted to say to him, which is very fascinating if somebody knows already what you want to say and already gives you an answer.“

 27:07-27:17:
„I was extremely fascinated, how precise and how clear he was able to develop personas, that I couldn‘t have described, even working with our customers.“

How are people and brands dealing with life in the pandemic age? Eliot Robinson is the CEO of sports media brand Dunk — the second-largest sports media company on TikTok. He joins host Michael Fenech and Global Marketing Expert Karen O’Brien to talk about how Gen Zers are facing the pandemic age. The challenges we face now may be unique, but that also means we have the perfect opportunity to find new ways of doing business.

Eliot Robinson is the CEO of the sports media brand, Dunk. He reached new heights with his brand through TikTok, the most popular app among Gen Z. His brand has expanded to include all aspects of sports culture including music and activewear.

0:12 - Dunk and Eliot Robinson introduction   

3:32: - Catch up about what’s new at Dunk and exploring sports media development during the lockdown.   

5:40 - Eliot’s thoughts on content creation and culture.   

9:17 - Importance of reflecting an authentic persona in our actions.   

11:10 - What qualities lead to successful collaboration when working with individuals?   

17:38 - Driving a purpose through Eliot’s work with Dunk & the HoopBus.   

21:48 - Eliot’s take on the music industry during the COVID-19 pandemic.   

23:45 - What’s next for Dunk?   26:45 - Seeking creative inspiration in 2020   

35:55 - What’s next for Eliot?   

Links:   

https://rdb.agency/ 

https://www.instagram.com/dunk 

https://hoopbus.com/    

Photo credit:  @sanna.c.h 

#Dunk #HoopBus #Basketball #basketballneverstops #basketballislife #Sportsmedia #authentic #MusicIndustry #Contentcreation #culture #athletes #creativework #pandemiclife   #MarketingOnPurpose #RDB.agency #Content #ContentDevelopment #InfluencerAgency #ContentMarketing #InfluencerMarketingAgency #Marketing #InfluencerMarketing

Employer branding in the post-pandemic age is a concern for most companies. As we head into 2021 companies must consider the shifting attitudes of employees, as well as how to reach them. Bounouira discusses how to leverage social media to connect with the best talent, what changes you need to make to your employer branding strategy and why a new approach is necessary for the new year.

Sarah Bounouira is the Head of Culture at RDB. She has a background in Sociology and Performance Psychology and is focused on helping employees and companies to work together cohesively.

Personal stories on why [they] chose to pursue making a positive impact and how this passion drove them through their careers at AISEC, UN, and 

 and why it is important for Millennials to work for impactful companies.

0:51 - Abdo and Jacov’s backgrounds

8:43 - Purpose: what drives Abdo and Jacov

19:00 - How the younger generations are thinking about sustainability and impact

23:18 - How our hyper-connected world allows us to hire the best talent from anywhere

26:21 - Content recommendations from Abdo and Jacov

LINKS

https://aiesec.org/

https://www.un.org/sustainabledevelopment/sustainable-development-goals/

https://www.unido.org/

https://rdb.agency/

21 Lessons for the 21st Century by Yuval Harari - https://www.ynharari.com/book/21-lessons-book/

How to Save the World - https://www.amazon.com/How-Save-World-Changing-Greatest-ebook/dp/B07QZNY49P

#MarketingOnPurpose #RDB.agency #contentmarketing #contentstrategy #contentautomation #Content #ContentDevelopment #InfluencerAgency #ContentMarketing #AI #5G #InfluencerMarketingAgency #Marketing #InfluencerMarketing https://bit.ly/MichaelFenech-LI 

With all the changes going on in our lives thanks to COVID-19 and new forms of technology it’s hard to know what the future will hold for us. Entrepreneur and industry analyst, Jeremiah Owyang, gives us his thought on how these changes will affect our everyday lives in the next six months and beyond. He discusses a wide range of topics from the future of Silicon Valley and the increase in working from home to the e-commerce boom and how 5G could change our lives.

Jeremiah Owyang is a top industry analyst and entrepreneur. His vast experience in the tech industry gives him a unique perspective on what the future holds not only for consumers but for the industry itself.

Timecodes

2:49 - How Silicon Valley has changed in the last 6 months

13:03 - The importance of innovation right now

17:46 - What is going on with TikTok right now

23:23 - What is 5G, should we worry about it, and a conversation around data privacy

44:15 - Wellness at work in our current reality

@jowyang #JeremiahOwyang #data #contentmarketing #contentstrategy #contentautomation #Content #ContentDevelopment #InfluencerAgency #ContentMarketing #AI #5G #InfluencerMarketingAgency @BondJaneBond https://www.kaleidoinsights.com/ #Marketing #InfluencerMarketing https://bit.ly/MichaelFenech-LI #MarketingOnPurpose 

In this podcast episode, we sat down with Moshe Engelberg to discuss the importance of inclusivity, positivity, and embracing the heart when making business decisions. The Amare Wave strategy can not only help your business deal with the rising tensions of the pandemic but also find new ways to approach brand evolution and company policies.

Moshe Engelberg is a world-class strategist with over 25 years of experience consulting various international organizations. In his latest book, The Amare Wave, he emphasizes the importance of connection, unity and detachment from the outcome in one's business ventures.

#MarketingOnPurpose @MosheEngelberg #RDB.agency #InfluencerMarketing #Branding #Content #ContentDevelopment #InfluencerAgency #ContentMarketingTips #ContentMarketing #DigitalMarketing #InfluencerMarketingAgency @mariodebout #Marketing https://bit.ly/MichaelFenech-LI 

Storytelling is essential in modern-day marketing — but is your brand doing this authentically? Marcio Delgado has been using storytelling in marketing since the early days of social media and has seen first hand how the landscape continues to change and innovate. Especially in a post-pandemic world, brands need to incorporate more authenticity into their campaigns to keep customers on their side.

Marcio Delgado is a content producer, influencer marketing campaign manager and fashion journalist. He successfully uses storytelling to connect brands with customers around the world.

#RDB.agency #InfluencerMarketing #Branding #Content #ContentDevelopment #InfluencerAgency #ContentMarketingTips #ContentMarketing #DigitalMarketing #InfluencerMarketingAgency @BondJaneBond @mariodebout  #Marketing #InfluencerMarketing https://bit.ly/MichaelFenech-LI #MarketingOnPurpose @NasDaily

What makes an inclusive work environment? Head of Community Management and Communications at RDB, Gerard Rabara, interviews several LGBTQI+ guests to discuss the issues of diversity and acceptance in the communications industry. Discover how companies and employees can come together to celebrate our differences, rather than dividing us further apart.

Gerard Rabara is the Head of Community Management and Communications at RDB and an outspoken LGBTI+ advocate. Gerard interviews prominent members of the community including Janlee Dunca a Filipina Trans Activist and PR Director, Daniel Gottschling, an Audio Visual Pro and Tonica Hunter, a Minority Expat with Pride.

#Pride #LGBTQ+ #Queer #MarketingAgency #Marketing #Inclusivity

How do you turn a company into a renowned brand? Ted Rubin, a leading CMO expert, shares his advice for getting results in marketing through innovation and empowerment. For Rubin, it all starts with creative ideas, experimentation, and the vision to create results, without a big ad budget.

Ted Rubin is a leading social marketing strategist, author, speaker and provocateur. He is currently CMO of Photofy and was named by Forbes as one of the ‘Top 50 Social Media Power Influencers’.

@tedrubin #NoLetUp @PhotofyApp @Bondjanebond @MichaelFenech #RDB.agency

Community management helps drive your brand forward and communicates the values of your brand. Experts Diana Aguilar Díaz & Gerard Rabara share what they believe to be the most important parts of successful community management, why every brand needs to authentically communicate with their customers and how community management can help your brand during COVID-19.

Gerard Rabara is the Head of Community Management and Communications at RDB, and he leads a team in the Asia Pacific region in seven languages. Diana Aguilar Díaz is the Head of Community Management for a large global company in thirteen languages and has many years of experience in the field.

#RDB.agency #CommunityManagement @nita_mtnt #Gérard Rabara @bondjanebond @michaelfenech