We were unable to update this podcast for some time now. As a result, the information shown here might be outdated. If you are the owner of the podcast, you can validate that your RSS feed is available and correct.
It looks like this podcast has ended some time ago. This means that no new episodes have been added some time ago. If you're the host of this podcast, you can check whether your RSS file is reachable for podcast clients.
Marketing Rockers - The Video Game Marketing Podcast
The show where two aspiring game marketeers discuss current topics and best practices in Video Game Marketing.
Episodes
Marketing Rockers #024: How the war in Ukraine is impacting the gaming industry. (also: Microsoft, Sony and Netflix planning ad-tiers for their services)
1h 48m · Published- 00:15 - Introduction and what is currently on our minds, games, and movies.
- 06:00 - What we've been playing over the last 4 weeks (Resident Evil Village, Spider-Man Miles Morales, Elden Ring)
- 27:48 - The AAA drought: No big releases in the next 6 months!
- 34:00 - Apple-All-Access: Apple planning a subscription based service delivering hardware and access to all services
- 41:30 - Project Spartacus: Sony wanting to compete with Gamepass - what are the differences? What do we prefer?
- 54:50 - Microsoft and Sony considering enabling advertising in F2P games. Our expectations and concerns.
- 01:06:30 - Netflix losing subscribers, lowering their future outlook and introducing an ad-funded tier.
- 01:25:00 - How the war on Ukraine is affecting the game industry.
- Twitter: https://twitter.com/MktgRockers
- Facebook: https://www.facebook.com/MktgRockers
- Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo
Marketing Rockers #023: Google Privacy Sandbox - ATT for Marketers? (Sony planting trees for achievements, growth of Facebook Gaming, EA blaming Halo for 2042 failure)
1h 26m · Published- 00:15 - Introduction and what is currently on our minds, games, and movies.
- 10:25 - Battlfield 2042 - EA blaming Halo Infinite for games failure!
- 24:50 - Possible reasons why Facebook Gaming is growing recently.
- 39:00 - Playstation planting trees based on a achievement in Horizon Forbidden West!
- 44:00 - The Hobbit Game and Movie rights are up for sale - who should buy it?
- 54:55 - Samsung Unpacked Event 2022 - Galaxy S22/+/Ultra announced!
- 01:07:30 - Google's Answer to ATT - "Google Privacy Sandbox" announced - what is our expectation?
- Twitter: https://twitter.com/MktgRockers
- Facebook: https://www.facebook.com/MktgRockers
- Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo
Marketing Rockers #022: 2022 Predictions - Probabilistic stays? Apple adding to their Ad-Ecosystem?
1h 32m · Published- 00:15 - Introduction and what is currently on our minds, games, and movies.
- 05:00 - The biggest gaming streaming platforms: How did Facebook Gaming become so big? Where is TikTok headed?
- 18:50 - Game Releases of the Year: What are we excited about?
- 41:00 - Main Topic: Our Marketing Predictions for 2022!
- 42:00 - "On-App Purchase Solution", "Shoppable Content" or "Proliferation of Content Fortresses (Eric Seufert)" - 3rd Party content retained on 1st party platform!
- 48:00 - Another major acquisition by major players will continue (e.g. Zynga being bought by Take-Two)!
- 01:01:22 - Apple will release a new marketing platform!
- 01:07:20 - Audio Marketing will continue to rise!
- 01:14:20 - Genre-Prediction: Shooters will grow significally on mobile this year!
- 01:21:22 - Niche Marketing - Authentic, high engagement niche audiences will be used for marketing! (e.g. #BookTok")
- 01:25:47 - Complete Subscriction Service including devices and all online services will become more common. (e.g. Xbox-All Access, PS-All Access, Apple-Access)
- Twitter: https://twitter.com/MktgRockers
- Facebook: https://www.facebook.com/MktgRockers
- Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo
Marketing Rockers #021: 2021 Retrospective - How well did our projections hold up? Did the iOS AppPocalypse happen? (also: Games of the Year; Ubisoft and NFTs))
1h 24m · Published- 00:15 - Introduction and what is currently on our minds, games, and movies.
- 02:00 - Game of the Year - It Takes Two, Halo Infinite, Return of the Obra Dinn, Doom Eternal
- 16:30 - The Witcher Prequel Series - "The Witcher Blood Origin"
- 21:25 - Retrospective of our Year: The Podcast, Speaking engagements on Pocket Gamer Connects, White Nights, Deconstructor of Fun and GameChanger by TikTok
- 29:13 - Ubisoft - NFT outrage, toxic work environment
- 35:25 - Xbox All Access: After praising it all year we are jumping in and will report on our experience periodically
- 49:45 - Retrospective on our 2021 projections:
- 50:00 - iOS 14 - Doomsday? AppPocalypse? How did the rollout of SKadNetwork impact our business and workflow?
- 57:55 - Influencer Marketing - Did it grow due to tracking loss on iOS? Collaborations?
- 01:02:45 - Story Formats - "They will be everywhere!" - Well, are they?
- 01:14:50 - On-App-Purchase Solutions - Did Facebook Cloud Streaming come through to save us from iOS 14.5++?
- Twitter: https://twitter.com/MktgRockers
- Facebook: https://www.facebook.com/MktgRockers
- Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo
Marketing Rockers #020: Top 3 Most Influential Mobile Games to date! (also: Game Awards 2021, Halo Infinite's surprising multiplayer release)
1h 33m · Published- 00:15 - Introduction and what is currently on our minds, games, and movies.
- 06:45 - Suprise Release of Halo Infinites Multiplayer! What is the strategy behind it?
- 15:30 - The disappointment of Battlefield 2042. What is going wrong with the game? Linus' short review and some hope!
- 23:10 - Call of Duty Vanguard - Davids short review! Light on content but solid base?
- 29:00 - Game Awards Nominees were announced! Cyberpunk nominated?!
- 31:15 - Sidebar: It Takes Two - Game of the Year contender?
- 37:15 - Back to Game Awards.
- 45:40 - Facebook - suddenly breaking Android Tracking. (Situation improved)
- 52:50 - The Top 3 Most Influential Mobile Games. How did they influence the industry and develop over time?
- Twitter: https://twitter.com/MktgRockers
- Facebook: https://www.facebook.com/MktgRockers
- Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo
Marketing Rockers #019: How would social media look like without proper ad targeting? (Snapchat earnings, FarCry 6s Crazy Email Retention Setup, "Met a" - verse)
1h 37m · Published- 00:15 - Introduction and what is currently on our minds, games, and movies.
- 04:20 - Ubisoft mocking players that stopped playing Far Cry 6 before finishing it.
- 16:30 - New OLED Switch was released and why the High Bandwith Ethernet port might be the most exciting part of it!
- 26:00 - Facebook is changing it's name to "META" , them focussing on the Metaverse and how this could be a response to iOS 14.5+.
- 34:00 - Question of the Day 1: What would be your role in a virtual world?
- 37:50 - Question of the Day 2: What is the spookiest piece of content you have consumed?
- 48:25 - Market Overivew - MSFT (Microsoft) becoming the worlds most valuable company, Consolidation in the marketing landscape.
- 54:22 - Topic of the Day - How would social media look like without proper ad-targeting?
- 01:16:00 - Future Talk: What will be the next social media breakthrough be? Will Apple create their own social media channel and will it be exclusive to Apple-Device users?
- Twitter: https://twitter.com/MktgRockers
- Facebook: https://www.facebook.com/MktgRockers
Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo
Marketing Rockers #018: New iOS privacy changes changing the game for marketers again, e-Football (PES) a failed rebranding?
1h 15m · Published- 00:15 - Introduction and what is currently on our minds, games, and movies.
- 04:00 - Apple Event September 2021 - New devices announced.
- 16:30 - Privacy changes coming to iOS and what this could mean for marketers!
- 31:50 - e-Footbal 2022, a disastrous launch disappointing it's playerbase. A failed rebranding?
- 41:20 - Question of the Day: What was our favorite subject in school?
- 52:25 - Windows Store accepting the "Epic-Store"- and "Amazon App Store" - apps; Xbox expanding X-Box All Access to more countries
- 56:30 - Seasonality - How heavy will Black Friday and Christmas hit Mobile Game Marketers this year?
- 01:04:04 - David says, go and watch Free Guy! Also, Pratt is Mario!
- Twitter: https://twitter.com/MktgRockers
- Facebook: https://www.facebook.com/MktgRockers
Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo
Marketing Rockers #017: Successful Gaming Apps You Never Heard Of? (Also: Gamescom disappointing?; Netflix Gaming in Poland; Apple softening on payments)
1h 54m · Published- 00:15 - Introduction and what is currently on our minds, games, and movies.
- 02:38 - Dad, son and an oven (click)
- 09:05 - Gamescom - was it really the heart of gaming?
- 19:00 - Considering Xbox-All-Access and the current state of "current-gen" (PS5, Series X&S) consoles
- 26:56 - N26 - Follow up on their personal data usage.
- 35:10 - Netflix Gaming - being tested in Poland.
- 40:20 - Apple softening regulations about additional payment solutions.
- 46:10 - Samsung doubling down on privacy and announcing new devices
- 01:12:43 - Succesful Games we never heard off!
- Twitter: https://twitter.com/MktgRockers
- Facebook: https://www.facebook.com/MktgRockers
Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo
Marketing Rockers #016: Should Netflix buy CD Project? (Also: Advertising with iOS14.5; Are competitive games hard to grow?; Halo Infinite)
1h 9m · Published- 00:15 - Introduction and what is currently on our minds, games, and movies.
- 03:00 - Is the "Summer Slump" already over?
- 07:50 - The AppPocalypse is not happening?
- 10:30 - Working with iOS 14.5+++ and overcoming it's obstacles.
- 14:40 - SplitGate becoming too popular!
- 22:22 - Halo Infinite Technical Preview is live!
- 28:40 - EA thriving on Battlefield 3 nostalgia with the Battlefield 2042 Potal Trailer!
- 36:07 - Should Netflix buy CDPR? What is their goal with getting into gaming?
- 48:08 - Are competitive games harder to grow? What are the hurdles to take for these titles?
- 59:00 - What are we playing right now?
- Twitter: https://twitter.com/MktgRockers
- Facebook: https://www.facebook.com/MktgRockers
Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo
Marketing Rockers #015: Which apps should have ads, but don't? (also: Steam Deck, Warzone,Scrubs)
1h 32m · Published- 00:15 - Introduction and what is currently on our minds, games, and movies.
- 08:15 - Warzone - SBMM and Lobby Quality
- 16:27 - Steam Deck - what is the plan? Are the specs good enough? Who is it designed for?
- 37:47 - Scrubs - most watched series? Recommendation - Listen to the Fake Doctors, Real Friends podcast!
- 46:50 - The perfect apps to have ads, that do not! How would you feel about having ads in banking apps, travel apps, your alarm clock? How effective would they be?
- Twitter: https://twitter.com/MktgRockers
- Facebook: https://www.facebook.com/MktgRockers
Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo
Marketing Rockers - The Video Game Marketing Podcast has 24 episodes in total of non- explicit content. Total playtime is 28:57:32. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on October 30th, 2022 10:31.
Similar Podcasts
Every Podcast » Podcasts » Marketing Rockers - The Video Game Marketing Podcast