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MarTech Talk with Scott Baradell

by Podcast by Idea Grove

MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.

Episodes

Customer Loyalty and Advocacy with Brierley+Partners

27m · Published 24 Sep 21:04

Scott Baradell chats with Bill Swift of Brierley+Partners about the history of loyalty programs and how they are evolving today. Learn more about Brierley+Partners at www.brierley.com Learn more about Idea Grove at www.ideagrove.com The origins of Brierley+Partners 02:12 Long-standing customer relationships 04:32 Earning points vs. enhanced customer experience 06:00 How loyalty marketing has changed over the years and how Brierley+Partners has changed with it 08:20 Customer advocacy and influencer marketing 10:35 Loyalty solutions as part of the overall MarTech stack 15:46 What’s the ideal company size for Brierley+Partners' solutions? 17:43 What’s the future of loyalty marketing? What trends should we keep an eye on? 21:43 Amazon Alexa offerings 25:48

Inbound PR with Iliyana Stareva

25m · Published 20 Sep 17:18

Iliyana Stareva discusses her book "Inbound PR", and how to leverage inbound tactics in PR programs. We'll cover the following topics. What is Inbound PR? What prevents PR firms from embracing inbound? PR Agencies need to evolve the way the communicate. How do you get started with inbound? Have you seen a trend in using paid ads to draw attention media placements? Will HubSpot add PR integration into their platform? How do you make an integrated pitch as a PR firm?

Gini Dietrich And The PESO Method

23m · Published 20 Sep 16:53

We spoke with our friend Gini Dietrich of Arment Dietrich about using the PESO model for integrating public relations and digital marketing. Read Gini's blog at spinsucks.org

Hubspot Service Hub with David Barron

29m · Published 20 Sep 16:42

This MarTech Talk features David Barron the Go-to-Market lead for HubSpot Service Hub. We'll cover these topics: What is Service Hug Flywheel vs Funnel The evolution of HubSpot Applying HubSpot to marketing, sales and service Knowledge Base Key Features of Service Hub How can a HubSpot user get started?

MarTech Talk Erik Huddleston Trendkite

35m · Published 20 Sep 00:00

Scott Baradell of Idea Grove talks to the Erik Huddleston, CEO of Trendkite. TrendKite revolutionizes how the world's biggest brands and media companies generate, amplify, and measure the impact of their earned media.

MarTech Talk with Scott Baradell has 5 episodes in total of non- explicit content. Total playtime is 2:19:58. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on March 25th, 2024 21:45.