Masters of Content

Your ideal buyer is already having a conversation. They might even be having a conversation about your product or service.

That’s why it’s so important to consistently churn out relevant content, so that you’re right in front of them when they’re ready to buy.

But how do you figure out what to write about?

Shondell Varcianna, CEO & Founder at Varci Media, has a fool-proof method for finding content topics worth writing about, and she shares it in this episode along with other tips and tricks for starting content production.

We discuss:

- Why personalized writing is so important

- Creating relevant content with consistency

- Handling multiple channels at once

- Tips for starting content production

Find more interviews like this by subscribing on Apple Podcasts, Spotify, or wherever you get podcasts.

Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.

The term “Unified Commerce” has been around for some time. 

Though the vision for what it could accomplish was appealing, the tech just wasn’t there to make it a reality.

Modern Commerce, however, has proven to be a realistic way of accomplishing the utopian vision of unified commerce.

In this episode, host Josh Van Dyk talks with Filip Lindwall , Head of Sales and Sustainability Advocate at Columbus Sverige , about the concept of modern commerce.

We also discuss:

- The rules and benefits of modern commerce

- Why breaking down silos is so important

- Why people are shifting over to a content hub

- Initial steps for transitioning to modern commerce

Check out these resources mentioned during the podcast:

- Radically Smarter Commerce Podcast 

For the entire interview, tune in on Apple Podcasts , Spotify, or wherever you get podcasts. 

Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.

Content must be useful or it won't work. 

What makes content useful to a consumer?

In this episode, host Josh Van Dyk and Ian Truscott , Head Of Content - iManage , discuss how to create useful content and where to make it accessible to consumers. 

We also discuss:

- Why you shouldn't post content on five channels right from the start

- Marketing technology as the backbone of content

- How to make content more accessible to customers

- Staying informed about content marketing

Reach out to Ian on LinkedIn. 

For the entire interview, tune in on Apple Podcasts , Spotify , or wherever you get podcasts. 

Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.

Is your digital asset management system (DAM) really working for you?

It's a question that many content teams ask themselves.

Another one: how do you even know which DAM solution is right for you?

In this episode, host Josh Van Dyk and Chris Leaman , VP Solution Architecture at Emmsphere Plus, set out to answer those questions and more.

We also discuss:

- The challenges around digital asset management protection

- Technical challenges like performance issues

- Intangibles to consider

- Getting approval for a DAM

Reach out to Chris at [email protected].

For the entire interview, tune in on Apple Podcasts , Spotify , or wherever you get podcasts. 

Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.

What do a blindfolded hawk and a marketing team without consumer insights have in common? 

They’re flying blind.

Consumer research is the special sauce that helps you keep your finger on the pulse of customer needs.

In this episode, host Josh Van Dyk interviews Laura Cunningham, Senior Manager - Integrated Marketing at Stitchfix, about the varied sources of consumer insights available to marketers.

We also discuss:

The drivers of consideration

How the customer journey informs content creation

Why a lot of COVID-aware and BLM marketing felt inauthentic

How to stay aware of customer needs

For the entire interview, tune in on Apple Podcasts , Spotify , or wherever you get podcasts. 

Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.

The role of creative operations isn’t about dictating how things should be done.

It’s about support — supporting your team and supporting the incredible processes that are already occurring.

And it’s also about empowering your team to create those systems.

In this episode, our host, Josh Van Dyk, interviews Helaine Bach , Marketing Creative Operations Manager at Thrasio , about how she approaches the role of creative operations.

We also discuss:

- How Thrasio helps fulfilled-by-Amazon businesses scale their brand

- How studying design was great preparation for an operations role

- Keeping it all together with systems around asset storage

Check out these resources we mentioned during the podcast:

- The Coding Train on YouTube 

- @helainebach on Instagra m

For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts. 

Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.

As creative operations people are creating something, they can't walk down the hall anymore and say, “Hey, take a look at this…”

Because now, everybody is spread out working remotely or working from home.

This shift only increases the need for community and solutions that allow workflows to happen across so many different locations.

In this episode, host Josh Van Dyk interviews Milly Louch, Marketing & Communications Manager at Henry Stewart Events, about using virtual events to create community for digital asset management and creative operations teams.

We also discuss:

- How Henry Stewart Events got into the Digital Asset Management space.

- Audience numbers during 2020 versus 2021.

- The challenges that come with building a sustainable community.

- How to be innovative and maintain consistency in creative processes.

- Benefits of leaning into a niche base.

This discussion with Milly Louch, Marketing & Communications Manager at Henry Stewart Events, was taken from our show Masters of Content.
For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.  

Most companies are very sales-heavy or very marketing-heavy.

And while those two departments should complement each other, they have an adverse relationship in many organizations.

What’s the best way to build relationships, culture, and collaboration across departments for better customer value?

In this episode, Josh Van Dyk interviews Chris Rack, Chief Revenue Officer at Demand Science & President at PureB2B, about bridging the gap between marketing and sales.

We also discuss:

• Sales strategies worth the time investment
• Insights on customization at scale
• Valuable tools for lead generation
• Adapting to Google 2022
• Trends B2B brands should take advantage of in 2021
  

For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

Sourcing, hiring, and managing freelancers for your business is a frustrating task.

You want to invest in the right people who will help you craft messaging that actually fits your voice and drives results.

But sometimes it’s hard to know where to start.

In this episode, host Josh Van Dyk interviews Zack Holland, CEO & Founder at SelectFew, about how to hire the right freelancers that produce content that creates connection and drive the business results you care about.

We also discuss:

• How leaders can encourage ethical behavior in their organizations.
• How they discover their freelancers and determine pricing.
• The best way to measure content marketing results.

 For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

In a time when content marketing is becoming more and more popular, how do you differentiate your brand from other content marketers in your industry?

In this episode, Josh interviews Anastasia Ushakova, Team Lead and Brand Strategist at AJ&Smart, about her content marketing journey and lessons she learned from building a content brand strategy.

We also discuss:

• How to measure content marketing results.
• A better way to do product design.
• The three pillars of content.
• Common content marketing mistakes.

For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts