Meaningpreneur Podcast

Jistke Kramer is a Corporate Anthropologist who has been in business for 18 years. She is a well-known speaker, author of many books, and an inspiration to people worldwide. In this conversation, Jitske shares the marketing strategies she used from the start of her business and how they evolved over time.

You can find out more about Jitske and her work at these two websites: https://jitskekramer.nl and https://humandimensions.nl. For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less Time ⁠⁠⁠⁠⁠at my website⁠⁠⁠⁠⁠.

Let's connect on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠.

Make it Meaningful,

Stephanie

I talk a lot about connecting with people as a way to market your business. I share ideas about how to do this in a non-spammy, authentic way.

This episode is all about what NOT to do. I share the spam messages I received from someone who takes money from people to teach them his creepy method.

Has this ever happened to you?

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less Time ⁠⁠⁠⁠at my website⁠⁠⁠⁠.

Let's connect on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ and ⁠⁠⁠⁠Instagram⁠⁠⁠⁠.

Make it Meaningful,

Stephanie

There are so many ways to connect with people and build your network.

This includes connecting virtually, remotely, with video, with text, and the list goes on.

And one of the most magical ways to connect is at in-person events.

In this episode, I share how to get the most out of in-person events without exhausting yourself. I talk about my experience attending ATOMICON on Jun 13, 2023 in Newcastle, UK.

"In-person connections have a way of creating lasting memories, imprinted on our hearts with the magic of genuine interactions." Chimamanda Ngozi Adichie

NOTE: At minute 7:49 I said I met Elizabeth Gilbert but I meant to say Elizabeth Goddard. ;0

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less Time ⁠⁠⁠at my website⁠⁠⁠.

Let's connect on ⁠⁠⁠LinkedIn⁠⁠⁠ and ⁠⁠⁠Instagram⁠⁠⁠.

Make it Meaningful,

Stephanie

When I reached out to Marcia to ask if she would be interested in talking about how she has marketed her business she wasn’t sure I was knocking on the right door.

She told me she had never really had a marketing strategy and that most of her clients had come from referrals and inconsistent posting on LinkedIn.

I replied to say that those things are actually marketing. And as it turns out, she has done many brilliant things to grow her business. She just wasn’t thinking about them as marketing.

You will LOVE listening to this podcast where she shares her journey of starting her business and which marketing actions have worked well for her.

So if you’re a ‘hesitant marketer’ you will surely be inspired by Marcia’s story and also gain practical advice you can use in your own business.

Dr. Marcia Goddard is a neuroscientist on a mission. She is an award-winning science communicator and experienced keynote speaker, able to bridge the gap between science and business. She speaks on a range of topics, but always with a ‘brainy twist’: neuroscience is the foundation of everything she does. Her mission is to break stereotypes: science is everywhere, and it doesn’t have to be boring!

Here are links to Marcia's Business: Brains Matter Consulting and Non-Profit: Business Contentment Foundation.

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time ⁠⁠at my website⁠⁠.

Let's connect on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠.

Make it Meaningful,

Stephanie

In order for clients to hire you they have to know you exist. There are so many ways to be visible so you can be seen and hired.

One of my newsletter readers asked me a great question about visibility and I answer it in this episode.

Here is the post I mentioned about Strategic Alliance Partnerships (be sure to download the no opt-in document below the video).

And this is the post about how to calculate your conversion ratio.

If you have questions, let me know! I love to hear from listeners. You can send me an email [email protected] or send me a DM on Instagram (link below).

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time ⁠at my website⁠.

Let's connect on ⁠LinkedIn⁠ and ⁠Instagram⁠.

Make it Meaningful,

Stephanie

Sometimes it can feel like your content is landing in a black hole and no one is listening. And when you start feeling that way you can lose motivation to keep sharing. 

In this short episode, I've got some ideas for you about how to keep going and why it's important.

As promised, here is the link to Erin Gallagher's LinkedIn profile. Check out some of her posts to see how she is using the hashtag #hypewoman to shine the light on fabulous humans out in the world. 

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie

This is a special episode of the podcast for people who prefer to learn more about the SIMPLIFY Workshop by listening. 

You can find all of the information about the Workshop and register for it right here. 

I'd love to answer your questions. You can send me an email at [email protected] or send a DM on IG, FB, or LinkedIn.

And if you prefer to have a chat about the SIMPLIFY Workshop to see if it's the right fit for you, we can do that. Let me know. 

I'd love for you to join us! 

Make it Meaningful,

Stephanie

The key to a successful business is consistently connecting with your ideal clients.

There are many ways to do this. Some take more time, some take more money, and some take more energy.

And there is one marketing strategy that takes the least amount of time, money, and energy to get in front of the right people - that is being a guest on someone’s podcast.

But how does it work? Where do you find these podcasts and how do you get yourself booked on them?

Lisa Simone Richards is an expert on this topic and in this episode of my podcast, she shares everything you need to know about how to get booked on your first (or next) podcast.

Including how to deal with rejection, because not everyone will say yes and that is totally normal.

We also discuss the compound effect visibility can have for your business which can translate into people approaching you to speak or be a podcast guest.

And Lisa also shares what she finds most meaningful about her work.

She even has a free template you can use (it’s the same one she uses herself). See link below.

Oh yeah, and Ginger makes a surprise cameo appearance.

Download her free Perfect Podcast Pitch Template, which will help you write a pitch that gets you featured on podcasts.

And here’s a bit more about Lisa and her work.

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere.

Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads.

On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie

Dr. Bayo Akomolafe was one of the speakers at The House of Beautiful Business Conference last year and the wisdom he shared cracked open my mind and my heart.  

To my absolute delight, Bayo agreed to have a conversation with me on my podcast and talk about business and marketing.

We discussed trust and the gift mentality, reaching out to people, having a big vision (or perhaps a vision having you), imagination, failing generously, and play.

He also talked about being in awe, to stand in awe of the things that exceed us. And he mentioned this quote.

“The purpose of life is to be defeated by greater and greater things.” Rainer Maria Rilke

Bayo Akomolafe (Ph.D.), rooted with the Yoruba people in a more-than-human world, is the father to Alethea and Kyah, the grateful life partner to Ije, son and brother. A widely celebrated international speaker, posthumanist thinker, poet, teacher, public intellectual, essayist, and author of two books, These Wilds Beyond our Fences: Letters to My Daughter on Humanity’s Search for Home (North Atlantic Books) and We Will Tell our Own Story: The Lions of Africa Speak, Bayo Akomolafe is the Visionary Founder of The Emergence Network and host of the online post activist course, ‘We Will dance with Mountains’.

“Falling might very well be flying – without the tyranny of coordinates.” Dr. Bayo Akomolafe

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie

For a self-proclaimed ‘non-marketer’ Eldridge Labijno shares so many essential ideas about how to market your business.

We cover making organic connections with people, the power of referrals, the importance of knowing your short introduction inside and out, how having a niche helps you, valuing your services at the right price, solving problems for people, and being of service.

And finally, he shares what he loves most about being a Meaningpreneur.

Eldridge talked about always giving value to people you connect with. Be prepared to solve a problem. He defines a problem as, “an undesired state.”

This is the three-part framework he mentioned to ask to discover the problem:

1. What do you have that you don’t want?

2. What do you not have that you do want?

3. What do you have that you want more of?

The author Eldridge mentioned is David Graeber and the books he mentioned are: Bullshit Jobs and Debt: The First 5000 Years.  

You can find out more about Eldridge on his website here and connect with him on LinkedIn here.  

“Nobody can do what you do. Because nobody is you.” Eldridge Labijno

After a successful international career as a neoclassical ballet dancer, Eldridge retrained for ten years to become a theatre director and Master Coach of Strategic Interventions.

Based in the Netherlands he works around Europe giving workshops for startup accelerators, Universities, cultural institutions, and businesses.

He also works as an external communications consultant for people who aspire to public office in the UK.

Eldridge is one of three Statutory Directors of the Dance and Creative Wellness Foundation.

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie