MediaCast from MediaBrief.com

In the fast-paced world of marketing, efficiently tapping into high-growth markets is crucial for brands of all sizes, and in this episode, we have Rajesh Radhakrishnan, Chief Marketing Officer and Co-Founder of Vritti Group, who, through his conversation with MediaBrief.com Founder-Editor and Mediacast host Pavan R Chawla, shares invaluable insights on leveraging Vritti iMedia's Audiowala Bus Stand product for brand growth.

With nearly two decades of leadership at Vritti Group and a background in esteemed tech companies, Rajesh is a seasoned expert in navigating the Indian market. The conversation begins by exploring Vritti Group's unique offerings, particularly its Audio Buswala solution, which effectively targets tier 2, 3, and 4 markets in India.

The innovative approach of delivering non-skippable ads at bus stations captures the attention of millions of passengers daily, providing brands with access to a diverse audience. Partnerships with renowned brands like Dabur, Emami, and Hindustan Unilever underscore the effectiveness of Vritti iMedia's platform in delivering impactful campaigns.

What sets Vritti iMedia apart is its extensive reach and cost-effectiveness. Covering eight states and reaching over 1.5 crore bus passengers daily, the Audiowala Bus Stand network provides exposure at a fraction of the cost of traditional mass media. For example, promoting a movie premiere across the network for a week costs just INR 10 lakh, making it an attractive option for brands.

Vritti's localized solutions tailored to specific regions ensure maximum engagement by incorporating regional elements like music and language into advertisements. This approach resonates with audiences in high-growth markets, boosting brand visibility and driving growth.

Success stories shared by Rajesh illustrate Vritti's effectiveness across various sectors, from movies and agriculture to education and BFSI. By leveraging Vritti's services, brands can effectively penetrate challenging market segments and engage diverse audiences across multiple Indian states.

However, reaching tier-3 and tier-4 markets poses challenges, highlighting the importance of regional strategies for sustainable brand growth. Vritti iMedia addresses these challenges by offering strategic partnerships and inventive campaigns that resonate with local audiences.

All this, and more in this episode of Mediacast.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

This, the latest episode of the MEDIACAST Podcast series from Mediabrief.com features Nalin Jain, Chief Marketing Officer at Godrej Capital. Nalin is in conversation with Pavan R Chawla, series host and Founder-Editor of Mediabrief.com.

In this insightful discussion, Nalin shares valuable insights drawn from his 18-year career in the financial services industry. His journey underscores the importance of smart, strategic teamwork and the core values of trust, integrity, and innovation that define the Godrej Group.

Throughout the episode, Nalin provides leadership advice for young professionals, emphasizing continuous learning and the importance of asking the right questions for personal and professional growth. He also delves into Godrej Capital's strategic journey, highlighting its transition from a home loan provider to offering business loans while maintaining a commitment to trust and excellence.

The rapid growth trajectory of Godrej Capital, boasting an impressive AUM of 9,000 crores and 20,000 customers, showcases the company's success and ambitious plans for future expansion. Nalin's dedication to empowering the MSME sector aligns perfectly with Godrej Capital's mission of providing fair, fast, and flexible financing.

The podcast explores Godrej Capital's marketing strategies and customer experience initiatives, revealing a comprehensive approach that leverages digital, social, and traditional mediums to effectively engage customers. Notable marketing campaigns like 'Iss Loan Mein Load Nahi' exemplify the brand's customer-centric ethos, highlighting the benefits and flexibility of its products.

Even amidst the challenges posed by the COVID-19 pandemic, Godrej Capital continues to innovate, introducing zero-touch loans and flexible payment options to support customers. Nalin's emphasis on fair and flexible products resonates with the brand's commitment to empowering customers and driving business growth.

In this episode, Nalin Jain's strategic vision and dedication to customer-centric approaches shine through, portraying Godrej Capital as an industry leader with a strong focus on integrity, trust, and excellence. The conversation with Nalin offers valuable insights into a marketing strategy that truly embodies Godrej Capital's commitment to its customers and its mission of driving business growth.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

The VP and VDS of TBSL? To crack the code, listen in to this very special episode of our MediaCast podcast series which features distinguished professional C R Kulkarni, Vice President of Marketing and Strategic Sourcing at Tata Bluescope Steel (TBSL) -- a beacon of excellence in the steel sector in India. In conversation with host Pavan R Chawla

• Click here to read the complete story on Mediabrief.com

CR, as Kulkarni is popularly known, provides an illuminating glimpse into TBSL's marketing and branding strategy, which centers around their unparalleled product offerings including color-coated steel products tailored for the construction segment.

From Shelter For All to launching the knowledge-packed newsletter, Tableau Talk and more, TBSL's initiatives are not just about business, but about creating sustainable value for communities and stakeholders alike.

C R Kulkarni’s leadership philosophy is rooted in humility and a deep sense of responsibility, empowered by his phenomenal experience in leading various functions in the metallurgical space. He serves as a guiding light for aspiring business- and function leaders across the steel sector in India and beyond, and hence we are delighted to bring you this deep-dive conversation with the very same CR, as he is fondly known.

We hope you enjoy the conversation.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

Delighted that our distinguished guest in this episode of the MEDIACAST podcast series from Mediabrief.com is the Marketing, Comms and Business veteran and bestselling author of 6 books, Ashish Kaul, Chief Marketing Officer (CMO) of Hero Realty. He engages in a diverse discussion with Pavan R Chawla, the host of Mediacast and Founder-Editor of MEDIABRIEF.COM.

Ashish covers various topics in the Indian real estate industry, highlighting Hero Realty's approach to affordable luxury homes, the transformative potential of technology, the critical role of reputation management, and the empowerment of women in the sector. This conversation offers valuable insights for professionals navigating the complexities of real estate, providing a roadmap for positive change and trust-building.

Ashish emphasizes Hero Realty's core values of innovation, health, environment, and community empowerment, showcasing his extensive corporate background in media and entertainment. The pervasive trust issues in the industry are dissected, emphasizing the need for ethical practices and a long-term vision. Ashish calls for industry leaders to drive essential changes, comply with regulations, and invest in research and development for new materials and construction options.

Diving into the emotional significance of homeownership in Indian culture, Ashish highlights Hero Realty's commitment to affordable luxury homes, addressing challenges like cash transactions and sector disorganization. The company's dedication to transparency through white money practices stands out.

Technology's role in enhancing trust and transparency in real estate is underscored, with Ashish emphasizing the importance of a personal touch and trust-building through experienced brokers. Reputation Management is discussed, stressing a holistic approach prioritizing customer satisfaction over short-term profits.

Exploring the role of women in real estate, Ashish acknowledges their influence and advocates for increased representation, emphasizing the need for a supportive environment. The episode concludes with Ashish paying tribute to influential women throughout history.

What shines through this MEDIACAST podcast episode is Ashish Kaul's and Hero Realty's commitment to driving change and trust in the real estate industry. Listen in to gain insights and inspiration on fostering change and trust in enterprise with commitment and values. It's a must-

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

In this MEDIACAST episode, Pavan R Chawla engage with Akanksha Jain, BharatPe's Head of PR and Communications, known for her startup expertise and award-winning campaigns.

Akanksha discusses the impact narrative, stressing the importance of aligning with brands that have a clear purpose.

She emphasizes employees as brand ambassadors, effective use of social and owned media, and treating agencies as integral team members.

She addresses industry fees and crisis management, underscoring the value of being prepared.

The conversation explores website roles in reputation building and the fintech industry's competitive nature.

Akanksha acknowledges AI's potential but highlights the necessity of human involvement in PR.

Internal communication's crucial role in reputation management is emphasized, along with advice for startup enthusiasts to prioritize building reputation early on.

This MEDIACAST episode, a masterclass for PR professionals, promises insights and enjoyment. Thanks for your time.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for our time. We'll be happy to hear from you.

This very special episode of our popular podcast series MediaCast features two distinguished leaders from the beauty industry in India and globally -- Arpit Jain, Founder & MD of Maison D’Auraine, and Eelco Keune, CEO of Keune Haircosmetics, speaking about their launch of the global brand Keune in India.

Driven by a mission to empower the beauty industry in India by delivering satisfaction for consumers and higher business volumes and therefore greater financial empowerment for salons through great products, Arpit and Eelco are supercharged by the potential of Keune Haircosmetics’ arrival in India. The two speak of the genesis of their partnership, their working chemistry and their strong belief in and commitment to sustainable beauty products.

Eelco speaks of the rich 100-year legacy of Keune Haircosmetics, and Arpit explains his decision to partner with Keune, with both emphasizing the shared values and vision between the two companies.

Eelco highlights the wide reach and impact they hope to achieve with Maison D’Auraine’s support. On their marketing plans, Arpit shares their goal of targeting 25,000 salons across India, and Elko is upbeat about the growth potential of the beauty market in India.

Both also speak at length about their commitment to CSR and sustainability, particularly in relation to animal welfare and environmental protection – values they have incorporated into their supply chains.

What shines through and underlines all the positivity, is the unmistakable anticipatory happiness in being able to support and empower the Indian Beauty Industry, particularly through every professional provider of beauty services through thousands of salons, through the most important trigger of future growth: the delight of the consumers.

So here, n Video and Audio formats, is my conversation with Arpit Jain, Founder & CEO – Maison D’Auraine, and Eelco Keune, CEO of Keune Haircosmetics -- two business leaders who are making a difference in the beauty industry through their commitment to every crucial link in the stakeholder chain. I found this conversation insightful. I hope you do too. Thank you.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for our time. We'll be happy to hear from you.

This episode of our MediaCast  podcast series features young marketing veteran Milesh Gogad - Chief Marketing Officer at Indegene, in conversation with Pavan R Chawla, Founder-Editor of MediaBrief.com.

Milesh is a highly experienced marketing professional with a passion for leveraging technology and innovation to drive growth and deliver exceptional customer experiences.


Indegene is the respected, digital-first, life sciences commercialization company that, ever since it was founded in 1998, has grown to become a leading player in the healthcare solutions market, with a team of more than 5,000 professionals across the globe.

As CMO at Indegene, Milesh -- who brings more than 20 years of experience in global marketing -- is responsible for driving growth and expansion through strategic marketing initiatives. He has been instrumental in building and managing Indegene's global marketing operations and has implemented numerous digital marketing initiatives and advanced analytics capabilities to support data-driven decision-making.

Milesh obviously lives and breathes Indegene. He tells us about what Indegene does, the kind of support and empowerment it offers to new ideas and entities in healthcare, particularly pharmaceutical, emerging biotech, and medical device companies, and how it markets its purpose-driven offerings and services to the healthcare sector not just in India but across the world.

This is an episode that will provide rich insights for young and highly experienced marketers alike. Milesh and I discuss the importance of experimentation and scaling successful initiatives, and he shares that Indegene institutionalizes successful experiments as processes while learning from and using any unsuccessful experiments to inform the next iteration.

Milesh says that in young people aspiring to join his team at Indegene, he particularly seeks qualities like storytelling skills, a hunger to learn, and a willingness to adapt from other industries, which, incidentally, is an important strength he himself brought to his worktable when he moved from GE to Indegene. And that strength was an amalgam of the learnings and wisdom from his extensive experience at GE in marketing strategy, product management, and business development across multiple industries

Milesh believes that a brand is much more than just the brand assets. There cannot be dissonance between the brand and its people and associates. He believes that a good way to further the mission and purpose of one's brand could be to create and own one specific summit related to one's brand. Let your clients and partners speak at such events to share insights and knowledge. It is important to demonstrate the purpose-connect and professional investment in important issues related to people and planet.

And more.

So tune in, listen to this episode of the MediaCast podcast series featuring marketing stalwart Milesh Gogad, Chief Marketing Officer at Indegene. This MBA with a BE  wields a rare combination of knowledge, experience, ability, and passion to his workplace. And to this episode, a boatload of insights that will inspire every professional executive and leader across levels, verticals, and sectors of industry and enterprise. Milesh is a storyteller with a passion for building purpose-driven brands and teams, and that passion shines across our entire conversation.  Thank you for your time.

Mudit Dandwate, Co-Founder and CEO of Dozee, that is hugely empowering healthcare   in India, speaks with Pavan R Chawla on MediaCast Podcast from MediaBrief.com. 

Today, Dozee is helping save lives and valuable resources each  year to free up crucial patient-monitoring and in-hospital care resources by converting ordinary beds in hospitals into step-down ICUs. Dozee doesn’t just provide the most crucial remote patient care, the kind of costs and resources it frees up each year for just 100 hospital beds across India is to the tune of INR 2.7 crore per 100 beds. And Dozee is on a mission to cover 1 million hospital beds all over the country in the near future. Do the math. 

Mudit’s passion shines through the conversation. Whether it was his passion for developing  race cars that he not only help build as an engineer at IIT but also drove with daredevilry across the world’s best amateur circuits, to his passion for fusing life—enhancing technology with his tenacity and entrepreneurial desire to create a MedTech start up that would not only provide a truly innovative product and service but one that would equally empower the entire healthcare space in India. 

Dozee, the company Mudit and his partner founded, has been doing that brilliantly, and this episode is a conversation that traces the pathway to the idea, development, perfecting and launch and great relevance and impact of Dozee, the name given to India’s first Contactless Remote Patient Monitoring solution that is steadily and systematically pioneering patient monitoring in hospitals and at home.

Our conversation traverses Dozee’s commitment to perfection and touches upon the four years it took Mudit and his team to  launch it in the healthcare space. 

Mudit speaks of the USP, benefits and impact of the Dozee offering, and about a dog named Pi who helped them discover the wonderful value and ability of their Dozee prototype to monitor  a patient’s vitals from a mattress-thickness away.

Mudit also informs me of how the Dozee offerings have been rolled out across public and private healthcare in India, and lists some excellent, forward-thinking government hospitals that have already embraced the Dozee patient-monitoring system with to great advantage. Great advantage delivered by Dozee’s AI-based module Advanced Health Intelligence, which detects early signs of health deterioration by continuously assessing user’s vitals data and conducting a risk analysis. 

So effective and impressive was Dozee that ever since it was launched in July 2019, it has been awarded grants by the GoI’s BIRAC, Sine IIT Bombay, ACT and the Bill & Melinda Gates Foundation. 

Dozee has also filed several patents on detecting and predicting respiratory, cardiac and neurological patterns and providing in-depth analysis of vital signals for early warning of health deterioration. 

Today, hospitals are using Dozee’s platform to convert regular hospital bed into Step-Down ICU to continuously monitor a patient’s vitals (more than 100 times per hour) including heart rate, respiration rate, oxygen saturation, temperature, blood pressure and ECG. The Dozee Pro has been installed in more than 6,000 beds in 300 hospitals covering 40 districts across India to monitor patients continuously and to help doctors & nurses enhance patient care and clinical outcomes.

Each individual Dozee unit is licensed to every hospital, at a small cost per every single bed – perhaps less than that of a cup of coffee a day, and patients are now also known to take a unit home for continued patient-monitoring and care at home too.

Through Dozee’s MillionICU initiative, the company is committed to bringing a rapid, long-term transformation in India’s public healthcare infrastructure. By helping leapfrog-growth in the critical health infrastructure and empower government hospitals with step-down I

This episode of MediaCast Podcast from MediaBrief features Chandramohan Parlapalli, COO & Co-Founder of Preludesys, the technology service provider, in conversation with me, Pavan R Chawla,  Founder-Editor of MediaBrief.com. 

Preludesys specializes in enabling enterprises for Digital Transformation through  smooth Enterprise Application Integration for impactful Business Process Services and more.

Technology, Digital Transformation, Business Process Services

Chandramohan Parlapalli, or PC, as he is fondly called, speaks of the uniqueness, relevance and impact of the Preludesys offerings that are delivered through a global delivery model by a combination of more than 1000 employees (of which 800 are in India) leveraging knowledge, technology and their business experience to help more than 300 customers accelerate their digital transformation journey.

Preludesys

Chandramohan tells me the Preludesys business process services include Medical Records and Data Services, Annotation Services, and Leasing Services, and that the company collaborates closely with customers across geographies to help them improve their business effectiveness and technology operations.

Chandramohan walks me through how Preludesys was founded in 1998 and grew thereafter as a CMMI Level-3 & ISO 9001:2008 certified organization with offices in Irvine, California (Global HQ); Austin, Texas; Chicago and Illinois in the US, and Chennai in India and Dubai in the UAE.

He describes the five major services of Preludesys provides, shares examples of their unique selling proposition. He speaks of the kind of global operations Preludesys has, and of his vision to scale it up, and how it grew at 25%-odd on business and 35%-odd on employee count despite the challenges of the pandemic-enforced lockdowns. Not a single Preludesys employee lost their job due to pandemic pressures.

The man who is on a mission to grow Preludesys, speaks of how the company reaches all its current and potential clients and stakeholders, and of how relevant and enabling the company’s offerings are for businesses seeking the greatest operational efficiencies and strategic, data-backed inputs and insights.

Today, Preludesys’ technology partnerships with respected entities such as Microsoft (Gold partner), Salesforce (Silver partner), AWS, Boomi (Advanced partner), and MuleSoft, along with a Centre of Excellence that includes accelerators, frameworks, and domain optimized processes, have helped clients accelerate their digital transformation journey in the areas of Application Development and Modernization, Mobile, Analytics, AI/ML, Cloud, and Enterprise Application Integration.

So, ever since it was founded in 1998, the CMMI Level-3 & ISO 9001:2008 certified Preludesys, with offices in Irvine, California (Global HQ); Austin, Texas; Chicago, Illinois; Chennai, India; and Dubai, UAE, has partnered with and solved many of the most complex challenges faced by its customers across multiple domains, including consumer goods, retail, manufacturing, financial services, insurance, higher education, technology, media, and government organizations.

So in this, the latest episode of the MediaCast Podcast from MediaBrief, my conversation with  Chandramohan Parlapalli, COO and Co-Founder of enterprise enabler Preludesys, is a story of how technology and smooth enterprise application integration, through implicit knowledge,  drives digital transformation through impactful Business Process Services and more for robust business growth.

This is MediaCast, the podcast about experts from Media, Marketing, Advertising and more, on how they use the magic and power of different kinds of media not just to deliver their services to their end users, but also to create engagements that empower the business through the best practices and strategies of Marketing on Di

On Social Media Day (clever coup, Mashable, but that’s another story) we are delighted to bring you a very special episode of our podcast series MEDIACAST, which features the remarkable young veteran editor, Tanya Chaitanya - Chief Content Officer, Digital & Diversity Initiatives at Reliance, and who  has conceptualised, created and launched Her Circle, the unique and strong social community as a one-stop digital destination for women worldwide.

Her Circle was launched on Women’s Day, ie 8th of March  in 2021 – just 16 months ago – is today a buzzing, busy community of 110 million  women who engage with the platform that’s an app, a website, a social networking community, a personalised tracker, a content platform, a job site, an upskilling zone, an expert query space, and more.

Women always had a voice. In the form of Her Circle, we wanted to give them a platform that could also help remove  gender inequalities in the digital space: Tanya Chaitanya

Tanya moved to Reliance after 13 illustrious years at the Times of India Group’s Femina, which she left as Editor-in-Chief and CCO.  This young veteran, who transformed India’s largest selling women’s magazine into India’s largest women’s digital platform with 7X growth, shares the ideology and concept behind Her Circle.

Tanya speaks of the platform’s commitment to Women and the various things it offers every member of its rapidly growing community. She says Her Circle, which has become India’s fastest-growing digital platform for women, is a digital collective of women, complete with its own social networking platform as well as a goal-fulfilment community that will cater to rapidly rising aspirations, ambitions, dreams and competencies of women of all social backgrounds.

Tanya tells me Her Circle is committed to sustainability, and shares a deep dive into the very special Carbon Neutral Shoot she conducted for the Her Circle Digital Cover of the June 2022 issue. The cover featured three women who are  champions of sustainability across Fashion, Beauty and Environment.  She also shares  information about some off-line initiatives planned for Her Circle.

She tells me Her Circle has more than 1 lakh registered women entrepreneurs, and that expansion of the platform has led her to extend the brand towards multilingual access to increase growth.  Having launched Her Circle, Hindi,  in March 2022, Tanya speaks of her plans  for the platform going ahead.

The lady is on a mission, and remember, she’s backed by a stalwart group and an illustrious mentor, Ms Nita Amabani, who walks the talk of everything she is committed to, and for whom, Her Circle is clearly an initiative of strong emotional commitment. As, indeed,  it is for Tanya, who has been handpicked to build digital communities in line with a shared group mission of inclusion and empowerment while harnessing the technological strength and reach of Reliance and Jio.

So listen in to the infectiously engaging Tanya Chaitanya speak about India’s largest social community for women on digital, Her Circle, and more. In this, the latest episode of MEDIACAST, the podcast series from MEDIABRIEF.COM.

Thank you for your time.