OneSignal Podcast

Episode 60 of the OneSignal podcast welcomes guestBen Lande, OneSignal’s Lead Data Scientist. Ben joins us to discuss what we learned in our annual quantitative analysis of the more than 4 trillion messages delivered via the OneSignal platform in 2023.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Episode 59 of the OneSignal podcast welcomes guest Dmytro Kudrenko. Dmytro joins the podcast to discuss email design and how email modules enable marketer email flexibility and improves performance. Dmytro has been working on customer communications, messaging, and user retention for over two decades. He co-founded Stripo in 2017 to address the need for improved email templates and empower marketers to do more with fewer developer requirements.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Episode 58 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal, to provide an overview of the top OneSignal product enhancements from 2023.

If you enjoy the episode, please subscribe to the OneSignal Podcast.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth.

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Episode 57 of the OneSignal podcast illuminates how persistent omnichannel customer messaging journeys enable you to optimize your customer conversion and retention rates. Build onboarding, re-engagement, and conversion journeys across email and push, and supplement them with SMS and others relevant to your business. There is also a walk through of BETMATE. BETMATE is a UK-based fantasy sports betting platform for games. They saw 600% improvement with paid user engagement and much more. Listen to the podcast to hear more details and learn how you can make some investment to improve your customer engagement results.

The Betmate case study can be found here.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Episode 56 of the OneSignal podcast welcomes guest Maarten Schuiling, who is chief product officer and head of innovations at mobile app builder JMango360. JMango360 enables great brands and retailers to develop mobile applications and build omnichannel experiences for their customers. Maarten joins the show to discuss mobile app creation, and customer retention with the OneSignal podcast audience. He’s been working in digital commerce, specifically focused on mobile commerce, for 15 years.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Episode 55 of the OneSignal podcast welcomes guest Conner Vickery, Email Deliverability Specialist, who leads this practice at OneSignal.

Conner joined the show to discuss why email deliverability is so important, explain the evolution of how email inboxes have evolved their systems to combat spam, and how maybe the most important thing to avoid are spam traps.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Episode 54 of the OneSignal podcast welcomesLee Munroe, Head of Design for OneSignal. Lee has a long history in product design around customer communications. He led product design in the early days of Mailgun, and he has an email design template business and newsletter and has been at OneSignal leading design for the past five years.

Lee provides tangible best practices for setting up your push notification user prompt down to the anatomy of a push notification and how best to design it across platforms and devices. In the episode, the following pieces of content are referenced.

• Anatomy of a Push Notification
• The Ultimate Guide to Push Notifications for Developers
• Figma Push Notification Design Kit

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Episode 53 of the OneSignal podcastilluminates how BetterMe leveraged persistent user journeys for customer onboarding and specific customer lifecycle touchpoints to drive 100% lift in subscription conversions and 22% increase in overall user engagement.

The BetterMe customer case study.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Episode 52 of the OneSignal podcast welcomes Jon Fishman, Director of Customer Support at OneSignal. Jon joins the podcast to discuss how to implement web push, specifically mobile web push, and some best practices for utilization and setup of mobile web push.

There were a few references mentioned in the podcast that are linked here:

• Web Push Notification Setup Guide- OneSignal's guide to setting up and using Web Push across desktop and mobile platforms.
• Betcris case study - importance of web push notifications that deliver timely information during events to their users.
• Tribune Publishing - added 6 million incremental users via web push to drive total subscription sales.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Episode 51 of the OneSignal podcast covers the importance of customer retention during economic downturns. Specifically, we discuss how minor improvements in retention will drive user lifetime value increases. These small business improvements will lead to 10%+ profit increases and overall revenue gains of 25% to 90% overtime. We discuss how there are three core customer journeys you can create that will move the customer retention needle - Onboarding, Re-Engagement, and post-purchase.

OneSignal's State of Customer Messaging Report 2023 is referenced often in this episode. Download the report here.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.