OpsStars - A RevOps Podcast

by LeanData

The OpsStars Podcast is your go-to resource for Revenue Operations insights and strategies. Join us as we bring together RevOps professionals from marketing, sales, and customer success operations to share ideas, discuss best practices, and explore cutting-edge revenue growth techniques. Expect candid conversations with top OpsStars in the field, giving you the knowledge and inspiration needed to enhance the buyer experience, drive organizational growth, and excel in your career. Discover the latest trends in Revenue Operations, sales and marketing alignment, customer acquisition, and more as we dive deep into the world of RevOps.

Episodes

[Greatest Hits] Finding Success Anywhere with Karen Mangia, a WSJ Bestselling Author and Vice President of Customer and Market Insights at Salesforce

36m · Published 18 Apr 08:00

Karen Mangia, a WSJ Bestselling Author and Vice President of Customer and Market Insights at Salesforce, shares how we can succeed in our roles and organizations in the new world of work. Also, she talks about how we maintain our health and wellness, be creative, have our voices heard, and be successful.

[Greatest Hits] How to Design and Ensure a Great Customer Experience with Sean Lane, VP of Field Operations at Drift

30m · Published 04 Apr 08:00

Sean Lane, VP of Field Operations at Drift, joins us to share how operations can play an instrumental role in designing and ensuring a great customer experience.

[Greatest Hits] Building a Foundation for Prioritization and Personalization with Maura Ginty, Marketing Advisor and Fractional CMO at Bridge & Maeve Consulting

36m · Published 21 Mar 07:42

Maura Ginty, Marketing Advisor and Fractional CMO at Bridge & Maeve Consulting, joins Rachael to discuss what it means to be more data-driven in marketing, how to identify the best accounts to focus on, and how to personalize experiences to win those customers.

[Greatest Hits] Building a Foundation for Prioritization and Personalization with Maura Ginty, Marketing Advisor and Fractional CMO at Bridge & Maeve Consulting

36m · Published 21 Mar 07:42

[Greatest Hits] Using Account Intelligence to Become More Relevant to Your Buyers with Jon Miller, CMO at Demandbase

34m · Published 07 Mar 08:00

In this episode of the OpsStars Podcast, Rachael McBrearty is joined by Jon Miller, CMO at Demandbase. They discuss why using data to drive account intelligence can help sales and marketing teams be more relevant, different types of data, and how to apply the data strategically.

[Greatest Hits] Designing a Buyer-Centric Seller Experience with TJ Macke, former SVP of Strategy at Sapper Consulting

28m · Published 21 Feb 08:00

TJ Macke, former SVP of Strategy at Sapper Consulting, shares his thoughts on the current inflection point sales teams are experiencing. He also talks about how the best-sellers are supported by RevOps teams with a focus on operational excellence and the intertwining of selling and buying that allows them to be consultative, guide the buying experience, and earn customer trust.

[Greatest Hits] Reimagining Marketing Operations to Amplify User Experience with Crissy Vetere-Saunders, CEO and Co-Founder of CS2 Marketing

45m · Published 07 Feb 08:00

Crissy Vetere-Saunders is the CEO and Co-Founder of CS2 Marketing, an agency focused on the three P’s of digital marketing, people, processes, and performance. Crissy shares her insight on the evolution of the marketing operations role in a dynamic environment.

[Greatest Hits] Connecting Leads to Opportunities is Key to ABM Alignment with Kerry Cunningham, Research & Thought Leadership at 6sense

38m · Published 24 Jan 08:00

In this episode of the OpsStars Podcast, Kerry Cunningham, Research and Thought Leader at 6sense and former VP, Principal Analyst at Forrester, joins Rachael to discuss the future of B2B Marketing and Sales, including why now is the time to move past MQLs as a measurement of success and how to better leverage opportunities to support buying groups.

[Greatest Hits] Aligning Teams and Metrics for Long-Term Success with Joe McNeill, Chief Revenue Officer at Influ2

26m · Published 10 Jan 08:00

Joe McNeill, Chief Revenue Officer at Influ2, shares his experience setting up the right foundations to enable revenue teams to successfully collaborate to achieve revenue outcomes.

[Greatest Hits] Perspectives on the Modern RevTech Stack with Evan Liang, CEO & Co-Founder at LeanData

24m · Published 27 Dec 08:00

In this episode of the OpsStars Podcast, Evan Liang, CEO & Co-Founder of LeanData, joins Rachael to talk about the revenue tech stack - because who better to share his perspective on this fast-evolving landscape within which LeanData sits at the center?

OpsStars - A RevOps Podcast has 83 episodes in total of non- explicit content. Total playtime is 46:35:35. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 7th, 2024 19:40.