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Paths in Marketing

What do marketers do?

Episodes

Interview with Jeff Perkins – Senior Manager of Customer Marketing for AutoTrader.com

0s · Published 24 May 01:59

I had a great “Paths in Marketing” conversation with Jeff Perkins, who is the Senior Manager of Customer Marketing for AutoTrader.com. Jeff has been with AutoTrader for four years and has had the opportunity to do a range of creative … Continue reading →

Interview with Kate Keib – Director of Digital Marketing for the 11Alive Network

0s · Published 25 Mar 16:33

I had a great “Paths in Marketing” conversation with Kate Keib, who is the Director of Digital Marketing for the 11Alive Network. Kate has been with 11Alive for more than 10 years and has seen it grow from a TV … Continue reading →

We all make mistakes

0s · Published 04 Mar 01:42

Last week, I had the opportunity to conduct 21 different interviews with people who were interested in joining our organization. In order to be able to compare each across the 21 interviews, I asked them all the same 10 questions. … Continue reading →

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From CMO 2.0 – Francois Gossieaux interviews Gail Galuppo, CMO Western Union

0s · Published 13 Feb 23:00

Since the start to the year has included many late work nights, I haven’t been able to get my own interviews up and running this year. I decided that until I can get mine ramped up again (which should be … Continue reading →

An interesting start to 2011

0s · Published 18 Jan 03:25

Thank you to all who recently subscribed to the blog. I hope you’ve had a chance to listen to some of the interviews that have already been posted. For those of you in the Atlanta area, you know that the … Continue reading →

Interview with Senour Reed – Director of Marketing, Jabian Consulting

0s · Published 12 Dec 04:31

I had a great “Paths in Marketing” conversation with Senour Reed, who is the Director of Marketing for Jabian Consulting, which is an Atlanta-based consulting firm. Whereas my first two interviewees marketed to a large global audience, Senour shares how he approaches … Continue reading →

Interview with Sue Otten – Director, Corporate Marketing/Brand Communications Worldwide, AGCO

0s · Published 28 Nov 20:39

This “Paths in Marketing” conversation with Sue Otten from AGCO really highlights how a company has to understand its specific brands and the profile of its target audience. She discusses the challenges of marketing in a global economy, not only … Continue reading →

Interview with Kathryn Kelly – VP, Marketing/Media, Discovery Digital Media

0s · Published 31 Oct 20:14

Friday, I had a great “Paths in Marketing” conversation with Kathryn Kelly from Discovery Communications. Kathryn is a former DECA member who is now the Vice President of Media & Marketing for Discovery Digital Media. In this interview, she discusses … Continue reading →

Welcome to Paths in Marketing

0s · Published 30 Sep 16:11

This blog is designed to give marketing students insights about what a career in marketing could look like and let them hear how a range of marketing leaders are addressing the marketing challenges of today.

Paths in Marketing has 9 episodes in total of non- explicit content. Total playtime is 0:00. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on March 21st, 2024 15:44.