People Behind the Business: a show for small businesses with small teams & huge ambitions

Is co-working the right fit for you? In this episode, I share my mostly positive experiences with co-working, along with the story of why I joined in the first place. Hopefully, this will help clear up any misconceptions you might have. This episode focuses on everything from the acceptance process, to how to work around the pros and cons of co-working. 

For more detailed show notes, visit www.rosemaryrichings.com/podcast

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For those of you who haven’t been keeping up with Marie Kondo hype train, her core philosophy is about only keeping things that spread joy. I believe that this can be applied to the online platforms you’re using to promote your business, blog, and podcast, as well. 

Because engaging with your audience online isn’t just about selling. It’s also about picking mediums that feel natural to you. 

In this episode, I talk you through how to take methods that aren’t bringing you joy or results out of the equation.

As always, you can check out the show notes for this episode via https://www.rosemaryrichings.com/podcast/3-signs-youve-chosen-the-wrong-promotion-tactic-for-your-business-what-to-do-about-it.

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Just in time for Valentine’s Day, here’s an episode where I share some ways that business owners have shown and continue to their love and appreciation for their customers. I believe that it’s the little things that count when it comes to expressing your love and appreciation. And many of the examples discussed in this episode are proof that I’m not the only one who thinks that way.

Head on over to https://www.rosemaryrichings.com/podcast/small-ways-to-express-your-love-appreciation-for-your-customers-on-valentines-day-year-round for more info what you just heard!

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As someone with a blog, and a podcast I’ve got so many emails (“pitches”) from people interested in being guests on my podcast, or contributors to my blog.  And as much of a privilege as it is to get emails from people from all over the world, the pitches that are bad are extremely bad.  

With this episode, I hope to not only decrease the number of bad pitches that show up in my inbox but give listeners a quick intro to what makes a pitch “good”.  This episode will be useful for anyone that wants to get press attention through being featured on everything from podcasts to blogs and magazines. The key takeaways can also be used to cold pitch potential customers, and actually get a response. A portion of this episode was originally a Facebook Live I did on my Facebook Page: (https://facebook.com/rosemaryrichings). 

If you’re on Facebook, feel free to like my page. Because you never know. I might do more lives just like this in the future! And don't forget to check out the show notes via the following link: (https://www.rosemaryrichings.com/podcast/getting-featured-on-credible-blogs-cold-pitching-businesses-increasing-your-chances-of-success) when you're done listening to this episode.

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Yolanda McAdam really understands the reality of being a small business owner, for one very simple reason:

Her business, Suite 532 isn’t her first business. First there, was a safari business. Then, there was a coaching business. But, as a result of burnout, and the challenges of moving from South Africa to Canada and not knowing a lot of people, she decided to go back to working a 9-to-5 job for a while. Eventually, she quit that job and started the business she runs today, Suite 532.

For those of you who are currently running your first business, there’s a lot that you can learn from her. Because this episode is Yolanda’s honest reflection on what making plenty of mistakes along the way taught her about what it takes to succeed as an online business owner.

Looking for more detailed show notes? Visit http://www.rosemaryrichings.com/podcast/lessons-learned-from-2-decades-worth-of-experience-with-running-a-small-business.

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Every piece of your branding is definitely important (from the logo, to your website, to the photos you feature). 

So…how do you make sure that you don’t get too caught up in how “nice-looking” your colour-scheme is, and focus on branding your business in an intentional way? More importantly, why is that so important? In this episode, I spoke to a branding specialist who answered both those questions.

For more detailed show notes for this episode, check out https://www.rosemaryrichings.com/podcast/what-intentional-branding-actually-looks-like.

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What makes blogging a worthwhile and strategic choice for your brand? It’s all about the choices you make, from the groups that you interact with, to the content that you write. In November of 2018, I led a Facebook Live session on strategic blogging in Miranda Nahmias’s Facebook Group, Grow Like Woah. In this session, I shared with a group of entrepreneurs, exactly how they can produce and promote content that attracts not just any reader, but the right reader. The following episode is an edited, audio copy of that session. This session provides answers to the following questions: •What do clients and customers want to know when they read your blog? •Does consistency matter? •What are some free and accessible online groups you should be using to find out exactly what peoples' most frequently asked questions are? •What should you do when you run out of ideas? •What are a few content promotion methods you can use to keep on getting more attention? Looking for the show notes? Check out https://www.rosemaryrichings.com/podcast/what-makes-a-blog-post-a-strategic-choice-for-your-business for more info. --- Support this podcast: https://anchor.fm/peoplebehindthebusiness/support

I think, when it comes to running a small business, we talk a lot about the work aspect a lot but the one thing we don’t talk about enough is self-care. And I’m not talking about a cliché version of the word “self-care” that involves bath bombs and scented candles (despite the fact that all of the above are quite nice). I’m talking about just how important it is to take your own health and well-being seriously as the work that you produce for your clients/ customers every day. That’s exactly why I asked a nutritionist that works with busy, professional women to be a guest my show, so that we could talk about how entrepreneurs who lead hectic lifestyles can squeeze time into their busy schedule for self-care. Looking for the show notes? Check out https://www.rosemaryrichings.com/podcast/self-care-for-entrepreneurs-why-its-about-a-lot-more-than-just-scented-candles-and-bath-bombs --- Support this podcast: https://anchor.fm/peoplebehindthebusiness/support

Because I realize that not “all” of my listeners have pulled the trigger, and launched their business, I thought it would be a great idea to have a website launch expert on the show. In fact, this episode answers a very important question: What makes a website “launch-ready”? And what if you’re not yet at the point where you can outsource your website copywriting and design to a freelancer? What are the absolutely essential components that you need to attract clients? Looking for the show notes? Visit https://www.rosemaryrichings.com/podcast/getting-ready-for-your-website-launch for more info. --- Support this podcast: https://anchor.fm/peoplebehindthebusiness/support

Never participated in a photoshoot or hired a photographer before? Not really sure how to prepare or what to tell your photographer? Consider this episode to be your pre-photoshoot guide to approaching the experience with confidence. Because chances are you’ll need photos that look professional for your website, brochure, etc. at some point! For the show notes from this week's episode, visit https://www.rosemaryrichings.com/podcast/getting-prepared-for-a-photoshoot-essentials-for-your-small-businesss-first-photoshoot --- Support this podcast: https://anchor.fm/peoplebehindthebusiness/support