13m ·
Published
15 Sep 23:00
In this episode, we’ll explore some of the shortcomings of running paid ads to get traffic and conversions, contrasted to the value of providing organic content that builds a relationship with your audience and customer base.
10m ·
Published
10 Sep 14:00
In this episode, we’ll take a very high-level look at a helpful resource for getting started with YouTube shorts.
10m ·
Published
09 Sep 21:00
In today’s episode, we’ll explore the idea of being more authentic in your content — being willing to make more mistakes and not look for perfection in your content. Attempting to be perfect typically means you will produce zero content, ultimately defeating the purpose. Giving yourself permission to make small mistakes and represent yourself authentically opens up a whole new world of content production and viability.
13m ·
Published
02 Sep 22:00
In this episode, we will spend some time talking about the importance of identifying differentiators for your company compared to your competition, and then walk through the process of using those differentiators to develop various marketing messages, angles, campaigns and content.
13m ·
Published
31 Aug 22:00
In today’s episode, we’ll talk about using LinkedIn to effectively market your business, and go over some of the insights provided by Sprout Social in its article on the same subject that was published today.
12m ·
Published
30 Aug 21:00
In this episode, will expand a little bit on Episode 79 with regard to shifting focus to emergent platforms, and spend some time discussing Facebook organic reach and how you can start leveraging it for your business.
12m ·
Published
30 Aug 21:00
In this episode, will expand a little bit on Episode 79 with regard to shifting focus to emergent platforms, and spend some time discussing Facebook organic reach and how you can start leveraging it for your business.
10m ·
Published
26 Aug 00:00
In this episode, we’ll build on Episode 66, which focused on the use of an online tool called Loom for making video content, and examine an additional feature of Loom which allows you to transcribe the videos as well. This post-production capability can come in very handy for content repurposing.
14m ·
Published
19 Aug 22:00
In this episode, we’ll discuss the importance of maintaining a content calendar so that you can keep track of your social media and digital marketing content, creatives, and overall publication history and upcoming schedule. Implementing a content calendar effectively will exponentially improve the coherence and optimization of your social media marketing strategy.
21m ·
Published
18 Aug 14:00
In this episode, we’ll examine the concept of being contextually relevant to the social media platforms you’re producing content on, and how that plays out across a given example (short form video on YouTube Shorts, TikTok, and Instagram Reels).