Profit 911 Podcast

Our guest expert and friend Zack Wenthe discusses content strategy, storytelling, and the psychology of small business marketing. 

Our hosts discuss the business climate of 2022, opportunities, and trends coming in 2023. 

We discuss uses of Chat GPT, Artificial Intelligence, and it's role in marketing right now for small businesses.

The chance of succeeding at owning, running, and profiting at your own business is intriguing.  Fantasizing about watching your entrepreneurial idea blossom into the foundation that fully supports you can be exhilarating.

But is it all that it’s cracked up to be?

Long hours, being the boss, and having to skip your own paycheck to pay employees is often the reality.

Listen now to explore the behind-the-scenes world that is the common thread in the psyche of most aspiring (and established) small business owners.

You all know the feeling…You go to a giant conference where the presenter shows you the next big, shiny thing that will change your business.

You feel double-shot expresso type energy and want to catch the next flight back home to get this stuff into play. 

Fast forward to a week later…You are back to the daily grind, and the conference "buzz" has faded into a distant memory.

The dilemma: How do you implement the new ideas without sacrificing the tactics and strategies that got you to where are at today?

In this episode, you will discover how to turn a conference expense into an investment in the future of your business.

We all know that personal follow-up, handwritten notes, and one to one communication is the most effective and influential communication but what can you do when there just isn't time? Then, how and why to send client gifts to grow your business. We share EXACTLY what we do at Profit 911 for our clients. 

What are the real meaningful numbers you need to know to manage your marketing results? How do you get them? Then after the break we give you a ninja trick to reveal contact information for anonymous visitors to your website with new technology. 

For better or worse, the physical work environment has changed the past couple years and will continue to do so. In this episode we unravel the pros and cons to in-office vs remote employees. 

Firing employees sometimes is part of business but firing clients should also be. We discuss when and how to do so without fallout. Then we discuss what to do during inflation to make sure you don't get wiped off the map.

The Halloween Episode! We talk all things about running successful holiday promos... regardless of what industry you are in! Join us for this deep dive into the psychology of why holiday promos work and how to run one on just about any day of the year.