Purpose & Profitability

Want to reach your goals for 2019? Why not come up with one word that can be the theme for the year that you live out in business and in life. Better than a New Years resolution, one word is easy to remember, to follow and live up to. Something that you can live out everyday that can make a big impact over the course of the year. It’s simple and can keep you focused. Tune is as I discuss my One Word and how you should come up with one as well.

As an entrepreneur you most likely set a variety of goals for the year and beyond. Sometimes you achieve them, sometimes you don’t. But how often do you celebrate those successes? If you’re like me, once you achieve one set of goals, its on to the next one. This New Year’s Eve special, we talk about the importance of celebrating even the smallest of achievements. You’ve accomplished much in 2018, it’s time to Celebrate!

A Christmas present for you entrepreneurs. It takes a lot of faith and hope to be an entrepreneur. You have to take an idea and develop a profitable venture without guarantees. So how do you maintain having a positive outlook in the face of adversity or challenges in your business? Listen in as Eric and I talk about ways to maintain your faith that your business will be better in 2019 then it was this year or years past.

The new year is upcoming so it’s time to make those resolutions and/or goals for 2019. As entrepreneurs, you may not set any new year’s resolutions, that tend to be broken within the first three weeks of the year anyway, you should still set goals for your business. But how do you set goals that aren’t too easy yet not so aggressive that they feel impossible to achieve? Listen in this week as we discuss how to set strong goals for 2019 and achieve them.

The act of giving is not simply a good thing to do morally, socially and spiritually. It actually has many other benefits personally and in business. Most likely you’ve heard the ancient proverb, “It’s more blessed to give than to receive.” Well, this week we will talk about the various types of blessings you do receive when you give. Tune in this week for another Christmas season special.

Giving thanks in all things and circumstances is important for your long term success. You see, the most successful are resilient and don’t let the challenges in life and business weigh them down. But how do you stay positive when sales are down and/or threats in the economy are creating stress on your business? Giving thanks for the things that you do have and the things that are going well creates a positive attitude that keeps your head clear and allow you to find creative solutions to any circumstance. Tune in this week to hear our discussion on the secret weapon to having a successful business.

One way of creating a healthy culture is to prevent sexual and physical abuse. I'ts important in all walks of life and business. The headlines are full of allegations, arrests and lawsuits regarding sexual and sometimes physical misconduct in the workplace, schools, and other organizations. Listen as I interview my first international guest, Paty Anaya from Mexico City, as she shares about the work she does to prevent violence against women. From high school students to inmates, she helps them all. Prevention programs like hers can save your business lots of money in lawsuits and goodwill with your customers and employees.

A commonly overlooked area of growth for business is that of leadership. While marketing, finance, production, customer service are all important areas that can fuel growth in the business, the quality of its leadership determines its direction and limitations. Join me with my special guest Chuck Proudfit founder and president of Skillsource as we delve into this important topic so that you can take your business to the next level.

Learn the difference of, how, when and why to use one or the other in your marketing strategy. When thinking about marketing, many think about the advertising side of it where you are selling your product on print, video or digital media. Problem with always advertising is people will eventually tune out. Branding is a more powerful way of marketing that can capture people’s attention for the long term. Which in ultimately leads to greater sales. Tune in this week to learn the difference and implement into your marketing strategy.

Operating your business in a way that makes a positive impact in ways besides profit has been gaining momentum over the last couple decades. Tom’s Shoes, for example, is one of the original social enterprise companies to publicly display how a business can make money and do good at the same time. That’s being Purpose Led. But there are still many businesses that just look at social entrepreneurship or purpose led businesses a merely a marketing tool or a way of doing business that limits the profit potential of a business. In this episode, we’ll discuss and illustrate that having a purpose led business can actually drive bigger profits. Tune in and listen in to our discussion.