Mortgage Marketing Expert

eMortgages, and eClosings have been talked about for decades now, but realistically, where are we at with the shift to ‘e’ today and where are we headed? During this discussion, industry experts explore the past, present and future evolution of eMortgages and eClosings, along with the readiness of the current market, how to mitigate adoption hurdles and tips to help lenders integrate into the eMortgage landscape.

Visit these Freddie Mac resources to start your digital journey.

• Explore Electronic Documents and the eMortgage Roadmap: https://sf.freddiemac.com/working-with-us/electronic-loan-documents/overview
• eMortgage Participants: https://sf.freddiemac.com/working-with-us/electronic-loan-documents/emortgage-ready-participants
• eMortgage Training Resources: https://sf.freddiemac.com/working-with-us/electronic-loan-documents/training

Connect with Freddie Mac

• LinkedIn: @Freddie Mac Single-Family
• Instagram: @FreddieMaccorp

In this episode I‘m joined by the Founder and Team Leader for The Mortgage Collective, Paige Bowman. We discuss her success on social media and the key difference between branding and building a personal brand. This episode is packed with actionable advice, so don’t miss it.

Episode Breakdown:

01:30 - How Paige found mortgage

03:00 - Core skills for mortgage success

05:40 - Generational dynamics

07:45 - Branding vs. a personal brand

13:00 - “Show up as you are in everything that you do"

18:05 - The Marketing Formula

25:50 - Paige’s aesthetic

26:55 - Biggest blindspot for mortgage pros

29:55 - Paige’s follow-up formula

35:35 - The power of text

37:15 - Track your data

39:00 - @htownmtgchick on Instagram

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“It’s not just the visibility of you as a realtor, it’s the visibility of you as a community advocate, as somebody who’s active and engaged and involved.”

In this episode I‘m joined by one of my favority people in Real Estate, Leigh Brown. We discuss her passion for helping people and her community, the necessity of relationships in Real Estate and Mortgage.

Leigh Brown is the Broker/Owner of One Community Real Estate and best-selling author. She uses her decades of real estate experience to help everyone from early career to highly seasoned agent build their professional presence by helping them define and communicate their value proposition expertly.Through a systemized process to identify and define their value, Leigh gives agents and brokers the confidence and tools to reach greater heights in their chosen career.

Episode Breakdown:

01:15 - The cost of milk thievery

04:00 - When Phil met Leigh

06:00 - What it takes to do business in this market

09:00 - The importance of showing up regularly

13:00 - Stop going through the drive thru

18:00 - Unique paths to the American Dream

25:00 - Advisors, advise people

31:40 - This market demands expertise

33:00 - A strategy needs to be relevant

37:00 - “We’re gonna look forward!”

40:20 - Client Profile NOT Loan Application

45:30 - Go say Hi to someone you haven’t met

47:15 - LeighBrown.com

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“You don’t have to kill it, you don’t have to hit a grand slam, you just gotta get better. If you have that kind of mentality, good things will be on the other side of it.”

In this episode I‘m joined by Arjun Dhingra, a two time Taekwon-do World Champion, Team USA’s Head Coach for Taekwon-do, and a Mortgage Banker with two decades of experience serving customers. We discuss his passion and discipline as well as, the power of awareness and how social media can help you get it.

Episode Breakdown:

02:30 - Arjun’s passion for helping people

05:15 - How Arjun’s martial arts discipline impacts his business

09:00 - “You get busy living or you get busy dying.”

13:20 - “I know what you do, you know what you do, but does anyone else?”

18:00 - if you want change, you have to do the reps

20:40 - ROE - Return on Energy

24:30 - Don’t Be Reliant on One Referral Source

30:25 - Arjun’s tip for mortgage pros

31:30 - @arjunmortgage on Instagram to connect with Arjun

Connect with MME on social media:linktr.ee/mmepodcast

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If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group:214-225-5696

“If you can’t appreciate what we have now, who’s to say you’ll be any happier when you finally get what you say you want?”

In this episode I‘m joined by John Israel, Mr. Thank You himself, a keynote speaker and relationship expert who helps companies big and small re-humanize their workplace and the marketplace as a whole. This is a great conversation that can have as much impact on your life at home as your business.

John Israel is founder and Chief Gratitude officer of Mr. Thank You, a training company that teaches a concept called: High Performance Happiness: How to create less stress, more joy, and better results.In 2016, John started a personal social experiment around “human connection” that became a world-wide movement, a book, and TEDx talk titled: The Mr. Thank You Project. john’s Mr. Thank You story has been featured on ABC News, Fox News, Good Morning America, and his clients include global brands such as: Square, Sales Force and many others. John’s goal is to Re-humanize the workplace and marketplace by teaching people how to express authentic gratitude, respect, and appreciation. He lives in Plano Tx with his wife, four children and loyal Chihuahua.

Episode Breakdown:

01:30 - Mr. Thank You’s origin

05:45 - “There’s an appreciation deficit in the world”

11:30 - To “appreciate” is to set the value

16:10 - “People want to be seen for their greatness rather than their weakness.”

23:30 - Practical ways to implement gratitude as a leader or manager

27:45 - Passing the cell phone test with DEEP relationships

32:00 - “There’s always something to be grateful for as long as you’re looking for it”

38:45 - Mr. Thank You Client Appreciation Events

43:20 - Gratitude doesn’t cost a dime, but it’s priceless

47:30 - How many days of gratitude did John miss?

48:30 - MrThankYou.com

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In this episode I‘m joined by Kelly Zitlow, the Sunshine Warrior, Mortgage superstar and friend, to discuss why and how she started using video to market herself and her business & what it’s done for her business since 2014!

Kelly Zitlow has built her 27-year career as a Sr. Mortgage Advisor by providing honest, well-communicated, and knowledge-based lending experiences. She’s ranked in both the Scotsman Guide and National Mortgage News Magazine as a top 1% mortgage producer in the nation. Kelly is passionate about education. She has two thriving YouTube channels aimed at educating both real estate agents and her community on the mortgage process. In addition, she is a dynamic, professional public speaker who has been invited to speak at numerous mortgage and real estate industry events nationally. Besides mortgage lending, Kelly also enjoys speaking about video marketing which is why she founded the Real Estate Video Influencers group. A community of real estate professionals who not only believe in the power of video but strive to dominate in the digital space. In 2020 Kelly also created Sunshine Warrior, a community that comes together to share stories, lift others up, inspire, and give hope on both sunny days and during life’s storms. A Sunshine Warrior is a beacon of light, one who brings peace, love, inspiration, and strength to the world. Raised in Arizona, Kelly graduated Cum Laude from Arizona State University. When she’s not working, she cherishes time with her husband, their two sons, and their two Labradoodles.

Episode Breakdown:

01:30 - How Kelly continues to grow and evolve

05:00 - Kelly’s first video trials

09:45 - How difficult was getting started

12:30 - “I’m a different person because I chose to make this a priority & to push through the discomfort”

19:00 - Multiplying your efforts using YouTube

27:00 - “You can’t get better at something that you’re not doing.”

31:30 - What are Mortgage Pros overlooking?

36:00 - Do one proactive thing everyday to help move the needle in your business

37:00 - Find more from Kelly at Sunshine Warrior

Connect with MME on social media: linktr.ee/mmepodcast

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If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

“Our life comes down to what we do, and what we tell ourself.”

In this episode I share the presentation I did in February at Momentum Builder 2023 in Las Vegas. Momentum Builder is an amazing event and community that you should put on your calendar for this coming February 2024! LEARN MORE

In this talk, I give you 4 tactical steps to achieve a bulletproof mindset: Embrace failure, Better your environment, Know where you’re going, and Focus on the right things!

Episode Breakdown:

00:30 - Don’t miss Momentum Builder 2024

01:30 - “Welcome to the Real Mortgage Business”

03:10 - “People pay for solutions to their problems.”

04:30 - “Mindset” Defined

06:15 - Fixed Mindset vs Growth Mindset

07:25 - How Phil entered the mortgage business

10:00 - Features vs Benefit

12:05 - You can do "ANYTHING you want” not "EVERYTHING you want”

12:50 - The godforsaken Texas DMV

14:30 - The Feedback Loop

16:20 - CHOOSE the people you want to be around

17:30 - BHAG - Big Hairy Audacious Goal

19:00 - “If you aim at nothing, you’ll hit it every time”

21:00 - The Product of a Teacher & a Builder

22:45 - What a Magnifying Glass can Teach You About Your Business

Connect with MME on social media: linktr.ee/mmepodcast

LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS

If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

“Our life comes down to what we do, and what we tell ourself.”

In this episode I share the presentation I did in February at Momentum Builder 2023 in Las Vegas. Momentum Builder is an amazing event and community that you should put on your calendar for this coming February 2024! LEARN MORE

In this talk, I give you 4 tactical steps to achieve a bulletproof mindset: Embrace failure, Better your environment, Know where you’re going, and Focus on the right things!

Episode Breakdown:

00:30 - Don’t miss Momentum Builder 2024

01:30 - “Welcome to the Real Mortgage Business”

03:10 - “People pay for solutions to their problems.”

04:30 - “Mindset” Defined

06:15 - Fixed Mindset vs Growth Mindset

07:25 - How Phil entered the mortgage business

10:00 - Features vs Benefit

12:05 - You can do "ANYTHING you want” not "EVERYTHING you want”

12:50 - The godforsaken Texas DMV

14:30 - The Feedback Loop

16:20 - CHOOSE the people you want to be around

17:30 - BHAG - Big Hairy Audacious Goal

19:00 - “If you aim at nothing, you’ll hit it every time”

21:00 - The Product of a Teacher & a Builder

22:45 - What a Magnifying Glass can Teach You About Your Business

Connect with MME on social media: linktr.ee/mmepodcast

LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS

If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In today's episode I’m flying solo again as I talk about what it takes to create a growth mindset, building winning habits, and setting yourself up to achieve massive goals!

Episode Breakdown:

01:00 - Takeaways from the "Foward Event"

02:29 - Why people don't accomplish their annual goals

05:07 - Mindset isn't the only thing, but it is the most important

07:12 - What separates LO's that are growing vs. every else

11:05 - You'll never outgrow your self image

14:07 - Failure is part of the path to success, go keep going

18:28 - Shifting your mindset to get where you want to be

21:39 - My mission in the industry

Connect with MME on social media: linktr.ee/mmepodcast

LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS

If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

“Home can mean different things for different people!”

In this episode I‘m joined by Srijana Giri, Senior Director at Freddie Mac to discuss what’s changed since our last discussion in the economy, at Freddie Mac and for Srijana herself.

June is homeownership month; borrower circumstances are vast and unique…the housing industry needs to provide smart automation for all walks of life to make home possible in the most efficient and sound manner. During this discussion we’ll explore how recent solutions address age-old problems for first-time and lower-income homebuyers... and what more we can do to leverage technology innovation and data to open more doors.

We cover a lot of ground, from the problem of home supply, to expanding access to credit, to educating lenders and consumers on the ever expanding options on the road to home ownership. Do not miss out on this conversation!

Episode Breakdown:

00:52 - 5 years of Mortgage Marketing Expert

01:40 - What’s changed for Freddie Mac and Srijana

05:24 - How Freddie Mac is trying to impact housing supply

07:26 - “Home can mean different things for different people”

08:38 - How Freddie Mac is expanding access to credit

12:30 - How Freddie Mac is helping people take advantage of programs they offer

14:38 - What’s COMING from Freddie Mac

19:35 - Moving the Mortgage Industry forward

23:04 - One Tip for Mortgage Pros looking to expand their business

24:11 - Connect with FreddieMac & visit resources to expand homeownership:

• Affordable lending options
• Explore AIM automation
• LinkedIn: @Freddie Mac Single-Family
• Instagram: @FreddieMaccorp

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