Marketing Connect

On this episode, we speak to Prasun Kumar about what it takes to market a business like Magicbricks.com where customers look for information and content online and then go visit the physical spaces to complete their journey!

In this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign!

In this episode, we talk to Jasleen Kaur Gumber from the Benetton Group about what it takes to market to the most elusive bunch of audiences ever - youth!

In the first season's finale, we speak with one of the most accomplished marketers in the country - Vivek Sharma of Pidilite.

Vivek talks to us about his career spanning more than 30 years and his experience at both the agency and the client-side!

In this episode, we talk with Tanveer Khan, Director (Marketing), BIC Cello, where he shares interesting anecdotes from his professional journey – from a fresh marketing graduate to leading a marketing function. He also guides young graduates and marketing professionals to focus more on learning and skill development rather than chasing designations.

In this episode, we talk with Anupam Gurani, CMO, Lead.

In his 17 years of extensive professional experience, he has worked with companies from FMCG to tech to the education industry. He talks about the importance of brand and how rebranding Lead School has led to expanding its impact in transforming Indian schools.

In this episode, we venture into the world of AR/VR with Sandy Mallik, who heads Marketing for PTC in the UK and Nordic region. Here, he busts typical myths about AR/VR technology, how it can be implemented in the post-covid world and why one must opt for technology marketing as a career.

In the first episode of this new season of Marketing Connect, we have Rohit Kaul, General Manager (Marketing), HCL Corporation.

He is also an avid blogger and his blog ‘Seeking North’ delves deeper into the subjects of behavioural science and product management. He raved about the importance behavioural sciences hold in the marketing domain and not to miss – he gives excellent suggestions about how one can venture into this discipline.

In the first episode of this new season of Marketing Connect, we have Rohit Kaul, General Manager (Marketing), HCL Corporation.

He is also an avid blogger and his blog ‘Seeking North’ delves deeper into the subjects of behavioural science and product management. He raved about the importance behavioural sciences hold in the marketing domain and not to miss – he gives excellent suggestions about how one can venture into this discipline.