Profit For Coaches

Welcome to the 162nd episode of the Profit For Coaches podcast. The rumors are true. This is the final episode, at least for the foreseeable future, and in this form. But I'm happy to have you here. Today I'm going to talk a little bit about what comes next. For me, what might come next for you, and tell you one more time just how much I appreciate and believe in you.

"Take a deep breath, and congratulate yourself for even wanting to do this work." — Jos Willard

This week on Profit for Coaches:

• The vision and purpose behind the Profit For Coaches podcast.
• The significance of connecting with other coaches and sharing experiences.
• A heartfelt thank you and farewell to the listeners.
• The upcoming community initiative and its benefits.

Our Favorite Quotes:

• "I have absolutely appreciated having the opportunity to be here, sit in this chair, speak in this microphone for the last three years and share my perspective."
• "If you are a do it yourself person... everything you need to do that, you can find in these episodes."
• "Take that next step. And know that I will always be cheering you on and wishing the absolute best for you.

I think that you, as a coach, have an incredible gift to offer this world, to offer your clients. I believe that you can make a significant difference in the world by starting with your world and the people that you are meant to serve and called to serve.

The most important thing for you to take away from this episode is that I believe in you, and I am grateful to have had you here. Whether it's been one episode, or all 160, thank you.

"You are an amazing human being. And I am grateful that you are here on this planet." — Jos Willard

This week on Profit for Coaches:

• A heartfelt thank you to you, our listeners and supporters.
• A reflection on the journey of Profit For Coaches over 160 episodes.
• The recent evolution of the coaching industry.
• The future of the Profit for Coaches brand and the Profit Flow method.

Our Favorite Quotes:

• "I believe in you. I support you. I am here for you."— Jos Willard
• "the coaching industry is something that is going to be forever changing."— Jos Willard
• "I still think that there's a ton of folks out there in the online world that don't understand what coaching is."— Jos Willard

"That is for me, the heart of coaching. A conversation where somebody gets some clarity... and then they're ready to go and do something with it." — Candy Motzek

This is my friend Candy Motzek, who I think is going to be an amazing help for those of you who are just getting started in your coaching business. Candy is an author, a podcast host, and quite frankly, a business coach for life coaches.

Candy helps smart people start successful coaching businesses. She helps her clients get unstuck and feel more confidence and clarity so they can play bigger, sign clients, and create more meaningful success. She's a "recovering" corporate executive and engineer who combines practical strategy and mindset in her calming unique approach.

And today we talked about all kinds of stuff in her business and got a lot of great advice from her on what you as a coach can do to help get your business moving forward. It's a great conversation, I really enjoyed it, and I hope you will too.

This week on Profit for Coaches:

• Candy Motzek's transition from corporate executive to life coach.
• Navigating the challenge of pricing and valuing coaching services.
• The difference between being a "nice person" and a professional coach.
• The significance of training and skill development in coaching.

Our Favorite Quotes:

• "Coaching transforms lives, and being a coach is a calling." — Candy Motzek
• "I've seen people call themselves coaches when they just happen to be nice people who like people."— Candy Motzek
• "For me, there's a respect for the coaching tool set." — Candy Motzek

Connect with Candy Motzek:

• Candy Motzek's Website - StepIntoSuccessNow.com
• Candy Motzek's Podcast - She Coaches Coaches
• On Apple Podcasts
• On Spotify
• Candy Motzek on LinkedIn
• Candy Motzek on Instagram
• Candy Motzek on Facebook
• Coach Candy Motzek on Facebook

Today's episode is one of those episodes devoted to bringing you connection to someone who is devoted to helping you make your coaching business better.

Our guests today are Marc Longwith and Gabriel Omat, and they are two heart-centered entrepreneurs who founded the Energetic Alignment Academy or EAA to help other coaches, healers and service-based businesses monetize their passions for helping others without compromising their morals and values.

Through EAA, Marc and G help their clients shift their beliefs, get crystal clear on who they serve and what problems they solve, embrace their own unique genius, and create tangible strategies to get them in front of dozens of their ideal clients each and every month.

So if you are someone who is not where you want to be in your coaching business, maybe you've just started your coaching business, maybe you've been going for a while, but you just haven't been able to get over that 50, $60,000 a year level of your business, you're gonna wanna be paying attention to today's episode. Because Marc and G are bringing a ton of value and we dig into their business, we dig into what they do, it's a killer episode.

So buckle up and enjoy.

"You have to listen to yourself. That's the only thing I would say. Do it your way."

— Marc Longwith

This week on Profit for Coaches:

• The importance of energetic alignment in business
• The pitfalls of following guru templates
• The concept of permission-based sales
• The power of self-awareness and listening to oneself
• The role of mindset in achieving business success
• The significance of authenticity in sales and marketing
• The Woo scale and its relevance in understanding success principles
• The shift in business strategies during challenging times
• The importance of continuous learning and adaptation

Our Favorite Quotes:

• "We're gonna help them really feel comfortable in their own skin and try to adopt this different way, this new identity."— Gabriel Omat
• "Don't listen to anybody. There's so many gurus out there trying to sell you their templates that made them seven figures and they're not for you." — Marc Longwith
• "This is a three-day, in-depth, hands-on, fully supported workshop. People are not just going to come and get talked to or talked at." — Jos Willard

Resources Mentioned:

• Brand New FREE Workshop by Marc and G of Energetic Alignment
• Book: Never Split the Difference by Chris Voss

Any purchase through the amazon affiliate link above helps support the podcast. Thank you!

Connect with Marc Longwith and Gabriel Omat:

• Energetic Alignment Academy Website
• Energetic Alignment Academy on Instagram
• Gabriel Omat on Instagram
• Marc Longwith on Instagram
• Monetize Your Medicine on Youtube

What's the problem with simple? A lot of people will tell you that the problem with making something simple is that simple can't handle complex situations or complex problems. It's actually not the case and it's not really the point. The problem that we have with simple is that quite often we equate simple with unimportant.

And then those simple things that we have set up to help make our business run, get treated as though they're unimportant. And the next thing we know, our business is a complex mess again. Welcome to the program. Today we're gonna talk about simple problems. Enjoy the episode.

"The problem with keeping things simple is that simple things seem like small things, and small things are easy to move aside." — Jos Willard

This week on Profit for Coaches:

• The impact of boredom on successful business owners
• How to keep yourself engaged when everything is simple
• The pitfalls of automating your business without a plan
• New resources specifically for those of you working towards consistent $10K months!

Our Favorite Quotes:

• “"Everything you need to build a solid coaching practice, you can get that just by going back and listening to the episodes of this podcast." — Jos Willard
• "We need our businesses to be simple if we want any kind of a life outside of our business." — Jos Willard
• "Once we have the business simplified, you've created the freedom for yourself to go, oh, what do I want to focus on?" — Jos Willard
• "It's actually one of the biggest challenges that successful people have. They build up something big, and then they get bored." — Jos Willard

157 - Balancing Purpose and Profit - with Rajeev Kapur

In this conversation, we get to see the perspective of someone who's worked in multimillion dollar international corporations, as well as the startup field, and in the space of coaching and transformation.

There's this idea out there that somehow, being a for-profit business tarnishes or lessens, or takes something away from our purpose, from the good that we bring to the world and to our fellow human beings. And Rajeev Kapur, like me, very strongly disagrees with this.

So where is Rajeev coming from? He does do coaching work. He does work with executives, but his background is he's a seasoned high tech executive.

• He's got global work experience in over 20 different countries.
• He relentlessly strives for positive, healthy company cultures.
• Rajeev was recognized as the CEO of the year finalist 2011 2012 from Tech America.
• He was a finalist for Entrepreneur of the Year from the Orange County Business Journal.
• And the accomplishment list goes on...

Enjoy the episode.

"For me, ungratefulness is the biggest black mark a person can display. Just showing gratitude to me is really important."— Rajeev Kapur

This week on Profit for Coaches:

• The importance of giving back and the role of philanthropy in personal and professional life.
• The evolving landscape of industries and the potential for new opportunities in the future.
• The paramount importance of gratitude in both personal and corporate settings.
• The significance of psychological flexibility in today's fast-paced world.

Our Favorite Quotes:

1. "Social media created a whole new industries, right? I just think [with AI] there's gonna be whole new industries created that we just don't know yet." — Rajeev Kapur
2. "Being able to be focused, and having a purpose is eventually what really allows me to do this."
3. "For me, ungratefulness is the biggest black mark a person can display. Just showing gratitude to me is really important." — Rajeev Kapur
4. "Just be authentic in your leadership." — Rajeev Kapur

Resources Mentioned:

• Book: AI Made Simple: A Beginner’s Guide to Generative Intelligence by Rajeev Kapur
• Book: Chase Greatness: Enlightened Leadership for the Next Generation of Disruption by Rajeev Kapur

Any purchase through the amazon affiliate links helps support the podcast. Thank you!

Connect with Rajeev Kapur:

• Rajeev Kapur Website
• 1105 Media Website
• Rajeev Kapur on LinkedIn
• Rajeev Kapur on Instagram

156 - Let's Be Real

One of the things that coaches are taught all the time by the gurus about how to build your coaching business and set yourself up for your multimillion dollar success, is that you've gotta have authority. You gotta position yourself in a position of authority. And while you do need to position yourself in a position of credibility, and while it is very good to become a category authority, you also need to be real about it.

On today's episode we're gonna talk about being real and how that can actually help you build your business and attract the right people as clients. Enjoy the episode. 

"One of the big mistakes that we make is we try to sell ourselves as what we think the target market is looking for." — Jos Willard

This week on Profit for Coaches:

• Jos and Profit for Coaches' origin story from financial services to business coaching.
• The lessons learned from partnerships and the idea of coopetition in the coaching world
• Distinguishing yourself from the typical industry mold
• Differences between authority and credibility

Our Favorite Quotes:

• "The question is, what do you bring outside of being a coach? What perspective do you bring that is different from everybody else that does what you do?"— Jos Willard
• "They're looking for competence. They wanna feel confident that you are competent to bring them to their goal."— Jos Willard
• "I didn't build a business specifically around helping other coaches to build their business, to help other coaches, to build their business."— Jos Willard

Ever feel like your coaching business is just a little bit of, say, a giant pit of chaos? You're not alone. Most small businesses, especially small service-based businesses, especially small service-based businesses like a coaching practice that involves fewer than five people actively delivering and running the business,

they can get a little nuts. You wind up flipping through all the different hats that you're trying to wear at the same time, trying to figure out how to do everything all at the same time, and it can feel a lot like you're running and running and running, but not really getting anywhere. Today we're gonna fix that.

We're gonna start simple, with how to apply a little bit of order to the chaos just by capturing the systems that you're already currently using, and making them just a little bit better. Enjoy the episode.

"You don't have to build your entire business from scratch and build all of these systems all at the same time." — Jos Willard

This week on Profit for Coaches:

• An easy actionable step to improving the systems in your business, even if you feel you don't have any
• The challenges of wearing multiple hats in a small service-based business.
• Balancing delivery with the administrative side

Our Favorite Quotes:

• "You already have systems in place. However you do the things that you do in your business, that's your system." — Jos Willard
• "Generally speaking, most coaches, that's what they want to focus on - the delivery." — Jos Willard
• "We talked about sales... then we talked about profitability. Because if you don't have profits, then it really doesn't matter what you're selling." — Jos Willard

If you don't have a profitable business, if you don't have money coming in to you, at the end of the day, you don't have a business, you have a very expensive hobby. Hi, I'm Jos, this is the Podcast Profit for Coaches, and on today's episode, we're talking about profit. The five key things that are important to your business being profitable from day one.

Enjoy the episode. 

"If you have a ton of sales but you don't have profit, you don't really have a business." - Jos Willard

This week on Profit for Coaches:

• 5 Key things separating a successful, sustaining business from a stressful, expensive hobby
• Where debt belongs in your business growth
• Channelling your profit for reinvestment without going hungry at home

Our Favorite Quotes:

• "Profitability level should be high in service businesses and coaching businesses." - Jos Willard
• "If you have a ton of sales but you don't have profit, you don't really have a business." - Jos Willard
• "All you really need to be a coach is something to take notes on, a way to collect money, and a way to talk to the client and actually coach them" - Jos Willard
• "You need to understand what your numbers are, understand how much money you need" - Jos Willard

Resources Mentioned:

• Book: Fix This Next by Mike Michalowicz
• Book: Buy Then Build by Walker Diebel

Any purchase through the amazon affiliate links above helps support the podcast. Thank you!

Ever have that feeling of, oh man, if I just get to a hundred thousand dollars a year, everything's gonna be great. Or, if I just get to half a million dollars a year, everything's gonna be great. Or, if I just get to a million dollars a year, this business is gonna be great. Newsflash is, most of the time that's not true.

Why? Because most of us have no idea what we're doing when we set sales goals. Or revenue goals. Welcome to the program. This week we're gonna talk about the sales level of your business, which is one of the most important levels of your business, because if you don't have sales, you don't have a business, you just have a hobby, usually a very expensive one.

Enjoy the episode.

"Most of us have no idea what we're doing when we set sales goals. Or revenue goals." — Jos Willard

This week on Profit for Coaches:

• A better way to set your sales targets
• The five crucial parts of any successful sales process
• How a vital component gets left out of so much teaching on sales

Our Favorite Quotes:

• "In any successful business, in order for it to be profitable, you need to have sales. And best of all, and a thing that anybody who's gonna buy a business is gonna look for is, consistent and predictable sales." — Jos Willard
• "You pick your sales targets based on your business and your business revenue being congruent with your lifestyle and what you need and what you want to accomplish." — Jos Willard
• "If you're stumbling on Delivery or if you're stumbling on Conclusion, you are not gonna have predictable sales, not for very long." — Jos Willard

Resources Mentioned:

• Profit For Coaches Episode 001 - The Coaching Industry Sucks