Revenue Engine Podcast

Sam Li is the CEO and Founder of Thoropass, a compliance and audit solution with a customer-first approach. He has extensive knowledge of entrepreneurship, technology, and global strategy, and has worked with companies such as Google and Samsung. Sam holds an MBA from Harvard Business School.

In this episode…

Compliance has grown to be an ever-present issue in modern businesses. The demand for compliance solutions has increased, and numerous competitors have flooded the market. As the space grows more crowded, how do you stand out?

Improving marketing to reach new customers is necessary to stay ahead. While the strength of your product and expertise matters, it matters just as much how you demonstrate that value to your prospective clients. Here are the crucial aspects for businesses looking to grow.

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Sam Li, the CEO and Founder of Thoropass, to discuss the secrets of marketing. They discuss finding new customers, the future of the compliance space, and how Thoropass has used their funding. They also touch on Sam’s background as an entrepreneur and how he started his company.

Kathleen Booth is the Senior Vice President of Marketing and Growth at Pavilion, a community-powered learning platform for high-growth leaders. She spent the first 10 years of her career as an international development consultant, advising governments and international aid organizations on communications.

Kathleen founded Quintain Marketing in 2006 and grew it into a nationally known digital marketing agency, selling the business in 2017 after 11 years as CEO. She is a board-level advisor to several tech startups and in 2023 was named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars.

In this episode…

To get the most out of marketing, it’s crucial to have both perspective and experience. Some marketing teams have one quality but lack the other, causing them to spin their wheels rather than push the business forward. Additionally, it can be difficult to find leaders with both qualities.

One solution is to pull from established marketers with diverse backgrounds. This not only offers an outside perspective, but also draws from multiple disciplines of business. Kathleen Booth has led a long and impressive career across several industries, and now offers up some of her greatest lessons.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Kathleen Booth, the Senior Vice President of Marketing and Growth at Pavilion, to discuss some of her greatest insights into digital marketing. The two break down marketing frameworks, communicating across teams, developing robust communities, and how to align sales and marketing teams.

Quentin Kasseh is a software engineering executive and the Director of Software Engineering at RelationalAI. He is also the Founder of Nomad Engineers Consulting Group, helping businesses tackle their most complex tech and data challenges.

Through his career, Quentin has supervised and grown teams up to 300 employees and budgets up to $28M. He is a solution architect, managing targets while resolving cloud and software reliability, culture, and talent development issues.

In this episode…

Every entrepreneur and executive is aware of the challenges inherent in business. This is only the surface, however, as every company must tackle a myriad of unique challenges. From startups to established corporations, how do you overcome the problems holding you back?

An easy place to start is learning from experienced leaders in your field. Quentin Kasseh has founded startups, grown businesses, and joined existing powerhouses to bring them to new heights. His multi-faceted career gives him the insight to diagnose many issues facing modern companies.

In this episode of the Revenue Engine Podcast, Alex Gluz has a conversation with Quentin Kasseh, Founder of Nomad Engineers Consulting Group, about overcoming marketing and business challenges. The two discuss building a potent team, AI’s role in modern business, handling customers, going to market, and launching startups. They also talk about the greatest lessons Quentin learned from his mentors.

Dane Holewinski is a former CEO and venture capital-backed founder with a passion for helping mission-driven entrepreneurs achieve their potential. He is the Founder and CEO Coach at Decode Coaching, working with executives at brands such as Tonal, RealBlocks, and Zendrive. His coaching is grounded in the latest scientific research, best practices, and his experience as a strategy consultant in Silicon Valley.

In this episode…

Founding a startup is a daunting experience. Not only is there an immense amount of knowledge required, but for many founders, this is their first attempt at starting a business. Hard-won experience is invaluable, but often hard to find; this is where coaches can be helpful.

By offering their wisdom from personal ventures and experiences with other clients, coaches can help to avoid common pitfalls and give priceless strategies. The effort of forming a startup is tremendous, so why not do everything you can to see it through?

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Dane Holewinski, the Founder and CEO Coach at Decode, to discuss a coach’s tips and strategies for startup founders. They discuss crucial leadership skills, Dane’s approach to working with clients, common blind spots, and how to best utilize funding.

Rich Liu is a biomedical engineer turned executive and investor with experience scaling multi-billion dollar unicorns. He is the CBO for Everlaw, an AI and e-discovery platform valued at more than $2 billion. He has been recognized as a Top 100 Global Sales Leader, shaping enterprise motions for companies across industries including SaaS, fintech, software, IT, media, internet, and financial services.

In this episode…

Marketing is a constant for businesses of different sizes, but the methodology changes as they scale. Strategies need to be tailored to existing needs and resources. However, a lot can be learned from implementing techniques from companies at different stages.

Some experts have had the opportunity to see companies through that evolution. During each step, they can gain new insights on how to keep pushing the company to new heights. This means they have a wealth of knowledge to share with those marketing their own company.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Rich Liu, the Chief Business Officer at Everlaw, to discuss marketing at different stages of growth. The two break down the current marketing landscape with AI, lessons learned from switching to digital marketing, and how to use funding at an early stage.

Usman Sheikh is the Founder and CEO of xiQ, an award-winning B2B sales and marketing platform. His goal is to humanize B2B sales and marketing by harnessing the power of generative AI and psychology.

Prior to xiQ, Usman held multiple positions at SAP, including Vice President of Corporate Development, Product Management, and Sales Enablement. He frequently serves as a guest lecturer at schools such as the University of Texas, University of Wisconsin, University of Alabama, and Clemson University.

In this episode…

Marketing and sales are numbers-driven fields, filled with data, analysis, and research. The traditional approach can work, but can also potentially alienate existing customers or deter prospective ones. One solution to this is personalizing and humanizing any sales efforts. So how can businesses include this aspect in their marketing?

xiQ is a personality-driven, AI-powered technology that helps companies connect with their audience. More than just a product, this approach can yield incredible results in the long-term. Here is what you need to know to apply these principles.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Usman Sheikh, the Founder and CEO of xiQ, to break down the process of personalizing sales. They talk about the power of AI to connect with customers, understanding the behavioral code in people, and making your mark in an oversaturated market. They also explain the way to maximize email marketing and where the field is heading in the future.

Frederik Hermann is a senior marketing executive focused on driving success through innovative and impactful marketing strategies. He excels in developing and leading global teams, executing campaigns, and delivering measurable results.

Frederik is the Vice President of Digital Marketing at Beekeeper, a mobile-first platform designed for deskless employees. Additionally, he serves as a mentor for Swissnex and UpWest Labs.

In this episode…

Digital marketing is sometimes treated as a single topic, but there are many complex aspects under its umbrella. Lead generation, email marketing, social media, CRO, website development, and much more are all key responsibilities for marketing leadership. How do you unify so many diverse roles to work together?

The simplest yet most challenging component is the team itself. Organizing and helping a competent team can make these lofty goals manageable. As a leader, there are essential tips and strategies to support your team and achieve your company’s vision.

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Frederik Hermann, the Vice President of Digital Marketing at Beekeeper, to discuss multi-channel campaigns and how to manage teams. They walk through thought leadership, pipeline growth, and leveraging modern marketing technology. They also touch on the newest opportunities for marketers in 2024.

As an experienced entrepreneur and tech advisor, Dylan Serota has found his niche at the intersection of technology and e-commerce. He is the CEO and Co-founder of Terminal.io, a full-stack remote workforce platform for software-driven companies. He currently advises for BoomPop and previously advised for Bus.com.

In this episode…

While powerful, marketing is only half of the selling process. The first step is the development of the product or platform itself. In the tech world, the product needs to be effective and consistent to appeal to clients. So how does that translate into the marketing?

It starts with intimately knowing the product and knowing the ideal client. This ensures that the right technology gets to the customers who can best utilize it. Working in close conjunction with your team and your clients can make all the difference.

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Dylan Serota, the CEO and Co-founder of Terminal.io, about marketing and optimizing technology products. They discuss engineering resilience, identifying clients, AI in tech products, and how Dylan would utilize startup funding if he were to do it again.

With over 20 years of experience in business and technology, Michael Krause is a respected leader and growth expert. He currently serves as COO and Chief Growth Officer at Tovuti LMS, a platform that provides extensive tools to craft courses, engage learners, and train teams. In addition, he consults businesses of all sizes and works with them on strategy.

Michael started his career as a cryptographer in the U.S. Navy before transitioning to sales and technology.

In this episode…

Technology companies are fertile for explosive growth, but that doesn’t mean it’s always easy. Marketing and sales need to be top-of-the-line to stand out from an endless ocean of competitors. So how do you drive revenue sustainably?

Michael Krause, a proven expert on growth for tech businesses, advises mapping out an audience and potential revenue from the outset. Taking time to strategize and coordinate across teams is also vital. There is an overwhelming amount to consider and a lot to learn, but the essentials are universal.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Michael Krause, the COO and Chief Growth Officer at Tovuti LMS, on the best practices for sustainable growth. They go over the essentials, adapting messaging and outreach, customer experience, and the effect of AI on the industry. They also touch on Michael’s mentors and his greatest lessons throughout the years.

Nitin Kartik is a proven marketing leader and is the Director of Product Marketing at Carbyne, an emergency communication response platform that offers safe and reliable solutions for crises. He has led marketing and partnership programs at leading companies such as TomTom and Amazon. He has a MS degree in computer networks from Stanford University and a MBA from the University of Chicago Booth School of Business.

In this episode…

When marketing, professionals will often default to strategies that previously worked for them. While this may yield results for a while, marketing requires intensive specification and tailoring to consistently reach the right audiences — this is especially true when transferring from one branch of marketing to another.

Marketers are expected to be experts across the entire industry. However, B2B, B2C, and B2G are vastly different sectors with each requiring unique strategies. Learning from others who made the same transition is vital for success.

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Nitin Kartik, the Director of Product Marketing at Carbyne, to discuss the differences in marketing B2B, B2C, and B2G. They break down the key distinctions, what each audience expects, and the importance of innovating. The two also touch on Nitin’s background and the greatest lessons he’s learned throughout his career.